twitter introduction
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Jack Dorsey, Chairman
Evan Williams,CEO
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Biz Stone, Creative Director
Twitter: How it began
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“We're calling it twttr (though this original rendering calls it stat.us).…I'm happy this idea has taken root; I hope it thrives. Some things are worth the wait.”
-- Jack Dorsey’s caption on the six-year creative process that leads to this sketch, posted on Flickr, July 5 2006
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Tipping Point• 2007: Twitter gains significant popularity after
introduction to bloggers at the SXSW festival in Austin, Texas
• Daily tweets saw 3x increase, from 20K to 60K per day
• 2009: eMarketer estimates 18 million users by end of this year
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Twitter gaining international popularity
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--“Comscore Releases Surprising Statistics”, April 8 2009 <http://blog.searchenginewatch.com/090408-122803>
The Benjamin Button Complex
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-- comScore, Sept. 2, 2009
Younger 12-24 demographic is shifting from minority to challenge the early adopter majority in 35+ range
Who uses Twitter?
Bloggers, Public Relations,
Celebrities, Businesses
Basic Elements
Twitter TalkTwitter tag Function Value
@ Replies to a user Automatically turns the username into a link for others to follow; quick communication
RT (or retweet) Used when forwarding/ quoting verbatim what another user tweets
Retweeting helps spread messages to a wide audience
OH (or overheard)
Used when repeating what another user tweets
Gives context to the information being tweeted
DM (or direct message)
Sends a private message to a user
Allows users to exchange tweets one-on-one
# (hash tag) Tracks a topic on Twitter Used to organize discussions; automatically turns the topic into a link as a helpful search term
So….what’s the point?
Let our experts explain