mau new york 2016 — value vs. volume: the role of the new app marketer

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#MAU2016 1 3 SIMPLE STEPS TO UNLOCK VALUE WHAT ARE 3 THINGS WE TAKE FOR GRANTED - AS CONSUMERS? WHAT SHOULD WE DO ABOUT IT - AS MARKETERS?

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Page 1: MAU New York 2016 — Value vs. Volume: The Role of the New App Marketer

#MAU2016

1

3 SIMPLE STEPS TO UNLOCK VALUE

WHAT ARE 3 THINGS WE TAKE FOR GRANTED - AS CONSUMERS?

WHAT SHOULD WE DO ABOUT IT - AS MARKETERS?

Page 2: MAU New York 2016 — Value vs. Volume: The Role of the New App Marketer

#MAU2016

J A R E D Z LOT N I C K GLOBAL PRODUCT LEAD, APPS

GOOGLE

3 SIMPLE STEPS TO UNLOCK VALUE

I believe mobility drives equality.

@jaredzlotnick

Page 3: MAU New York 2016 — Value vs. Volume: The Role of the New App Marketer

#MAU2016

OFFER YOUR BEST CUSTOMERS MORE

Page 4: MAU New York 2016 — Value vs. Volume: The Role of the New App Marketer

#MAU2016

OPTIMIZE FOR YOUR BEST CUSTOMERS

Page 5: MAU New York 2016 — Value vs. Volume: The Role of the New App Marketer

#MAU2016

MAKE LINKS WORK FOR APPS, TOO