b2b marketer new year resolutions

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New Year, New You Top B2B Marketers Share Their Personal & Professional 2017 Resolutions

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Page 1: B2B Marketer New Year Resolutions

New Year, New YouTop B2B Marketers Share Their Personal &

Professional 2017 Resolutions

Page 2: B2B Marketer New Year Resolutions

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?Say ‘no’ more often. Over committing means you’re doing something half-assed. Only say yes to things when you can give your full attention.

Troy O’BryanRESPONSE CAPTURE

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?Reduce content frequency for content substance and align budgets toward the expected return versus the number of campaigns or channels.

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? Huge takeaway value! Real examples of what is being done by your marketing peers will be shared, discussed and inspire change. By attending Content2Conversion last year and seeing an example executive level dashboard shared by a C2C speaker we now have a visual everyone understands—key to a great dashboard.

Page 3: B2B Marketer New Year Resolutions

Get focused on healthy eating. Going to try eating strictly Paleo.

Jeff SorianoWYNGCreate bite-sized, meaningful and interactive content.

NO MORE FLUFFY CONTENT!

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? #B2BMX is a place to learn, network and grow...and it doesn't hurt that it's at the beautiful Fairmont Scottsdale Princess

Page 4: B2B Marketer New Year Resolutions

To be less emotional and more mindful, walk 10 miles a day, and constantly push for better.

David BrunoAPTOSTo take every qualified opportunity personally,

relentlessly work to raise our standards within each deal, focus on less content and more engagement.

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? Thousands of real-world lessons from hundreds of real-world practitioners, in just three days. Inspiration is lurking around every corner, embedded in every conversation. Engage and you will be inspired.

Page 5: B2B Marketer New Year Resolutions

Exercise work-life balance by diversifying my weekends and evenings to find more time to spend with friends and family!

Dayna RothmanBRIGHTFUNNEL

So many this year! But for marketing: source 90% and influence 100% of revenue and pipeline.

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? The audience at #B2BMX is high quality and very targeted to B2B demand generation decision makers. This event has been a top event for pipeline and revenue at three different companies where I have worked!

Page 6: B2B Marketer New Year Resolutions

I am not a big believer in personal resolutions – I say why wait on good things! If there is something you want to be better at, quit, start or continue – why wait?

Heidi BullockMARKETO

1) Hyper attention on our target accounts. 2) Strong relationships with sales, influencers, and customers. 3) Testing.

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? #B2BMX is a great event to learn about current trends regarding content and B2B marketing. The event has almost a family feel – where you recognize many familiar faces.

Page 7: B2B Marketer New Year Resolutions

Read more. Exercise more. Take better care of my teeth. :)

Cari BaldwinBLUEBIRD STRATEGIESTighten up our sales process, expand our team’s

learnings on ABM and advocacy, and spend more time connecting with colleagues on a personal level.

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? It has been my must-attend event of the year for 6 years - great sponsors, industry luminaries, transformational learning and the attendees are the perfect profile. And it’s Scottsdale in February. Just sayin’.

Page 8: B2B Marketer New Year Resolutions

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?Learn a new foreign language: Portuguese; spend less money…especially on silly purchases; cook (even) more!

Emily WingroveSYNTHIO

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?1) Demand diversification; I want leads from everywhere, not just one or two sources! 2) Be as creative as possible; explore new outlets. 3) Strengthen alignment between not only marketing and sales, but marketing and product.

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? Learn from industry leaders in a more intimate setting – no massive crowds or irrelevant content. It’s B2B specific – it’s difficult to find events that cater just to us B2B marketers; we are SO different from B2C!

Page 9: B2B Marketer New Year Resolutions

Every year I set out 1 year-long goal in 4 personal areas of my life: 1) Health/Wellness: Run a half marathon. 2) Spirituality: Go to church once a month. 3) Kindness/Giving: Treat my sons to a special mommy/son day just the two of us.

Kathy MammonMAGNETIC

Read one big content piece developed by my peers/competitors every week. Keep my ideas fresh, get outside my own head, and maybe find something really interesting to spark my creativity and continue to drive me forward.

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? Creativity and innovation are the most challenging and rewarding parts of being a marketer. It's time to get out there, and meet new people [at #B2BMX]. That's where the real inspiration begins.

Page 10: B2B Marketer New Year Resolutions

WHAT IS YOUR PERSONAL RESOLUTION FOR 2017?What season of resolutions would be complete without some nod to better health? I’m definitely making some commitments there for 2017.

Lee OddenTOPRANK MARKETING

WHAT ARE SOME OF YOUR B2B MARKETING RESOLUTIONS?In 2017, influencer marketing will continue to grow rapidly, and I am resolved that TopRank Marketing will continue to be at the forefront of creating meaningful and monetizablerelationships between B2B brands and industry influencers.

WHY SHOULD YOUR PEERS MAKE #B2BMX A 2017 PRIORITY? There are many marketing conferences to pick from, but not so many focused on B2B marketing. Great speakers, networking and top-notch organization make this one of the few industry conferences I want to be involved with year after year.

Page 11: B2B Marketer New Year Resolutions

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FEBRUARY 20-22, 2017 // SCOTTSDALE, ARIZONA

Save $600 off your pass by using code: B2BMXNYRhttp://b2bmarketing.exchange