simply social · • facebook- 2.23 billion mau (monthly active users) • youtube- 1.9 billion mau...
TRANSCRIPT
Simply SocialPresented by:
Laura Modrall and Max Lindsey
Finding your audience
Review of discussion
• Finding your Audience• Building your Posts• Understanding Metrics• Best Practices• Favorite Tools• Future of Social• Q&A session
Finding your audience
Whom do I market to?
• Facebook- 2.23 billion MAU (Monthly Active Users)• Youtube- 1.9 billion MAU• Instagram- 1 billion MAU• Twitter- 335 million MAU• Snapchat- 255 million MAU
Which platform is right for you?
Demographic Breakdown
Age Facebook Instagram Twitter Snapchat Youtube
18-29 81% 64% 40% 68% 91%
30-49 78% 40% 27% 26% 85%
50-64 65% 21% 19% 10% 68%
65+ 41% 10% 8% 3% 40%
Gender
Men 62% 30% 23% 23% 75%
Women 74% 39% 24% 31% 72%
*Statistics based off American users in 2018 studies by The Pew Research Center
Building your Posts
Popular post types
Example Post
Titles should be relatable and not too wordy. Lengthy titles and can lead visitors away.
Pages that are visually driven should have current and up to date photos. Try to not stray too far from the source material.
Timing is everything posts need to focus around your target markets most active hours.
Understanding Metrics
Not so scary metrics
Reach
Engagement
Link Clicks
Objective
Let’s get social!Social Media Tips + Tricks
Best Practices
EngageSocial media is a conversation.
Monitor questions and respond to posts you’re tagged in.
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Best Practices
3 4 521Video
People look at videos 5x longer than static content.
Best Practices
AuthenticityAudiences want to engage with
transparent and authentic brands.
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Best Practices
Call to ActionAsking your audience to click a link or watch a
video to learn more, not only gets them engaged, but also provides measurable campaign success.
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Best Practices
Social Media AdsTarget ads to reach your exact audience.
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1. Hootsuite• Ideal for Twitter.• Create and schedule posts.• Create dashboard to monitor accounts, tags and mentions.
Pros
• Not ideal for scheduling Instagram and Facebook posts.Cons
Favorite Tools
2. Sprout Social• Excellent tool for reporting analytics.• Allows user to compare social media to competitors.• Offers detailed scheduling.
Pros
• Not ideal for scheduling Instagram and Facebook posts.Cons
Favorite Tools
3. Later• Excellent tool for scheduling Instagram posts.• Create a “link in bio” were Instagram posts can link to a
pre-determined webpage.
Pros
• Can’t schedule a multi-image post on Instagram.• Can’t schedule Instagram stories.
Cons
Favorite Tools
Future of Social
More ShoppingBrands will continue to directly link posts to landing pages where users
can purchase products.
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Future of Social
3 4 521Think VerticalSocial media content will be created
vertical to improve the mobile experience.
Future of Social
More VideosEverything from short 15-second videos to longer commercials will
continue to grow in popularity.
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Future of Social
Less WordsThis is a trend we’re already seeing. Video and high-quality pictures will be king, and content
becomes more and more visual.
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Future of Social
Social Media AdsAs users want to see more posts from their friends as opposed to companies, brands will have to pay
for ads in order to be seen.
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Dealing with Negativity1. Don’t silence users, but use it as an opportunity for
conversation and education.2. Responds Quickly3. Be transparent, not defensive.
Thank you!