Jen | Gym Instructor

Just filed taxesDavid N. | Swiss Just moved to Utah.

AT&T iPhone 5s

Fred Leger Age 30

T-Mobile 4 Nokia Lumia 520

Sue Child

Chris Manchester

Elisa Sanchez

Age 40

Felix | MarriedBought a new car

VERIZON LTE 4G Samsung Galaxy S4

@AdobeMktgCloudAlbert

3,343, 4,453

LIFESTYLEdigital

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

the new marketerNERD:

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

GENERALISTit takes a

to make something

SPECIAL

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

DISRUPTSlove what

Phone

Car

Stove

Electricity

Dishwasher VCR

PC

CellPhone

Internet

HDTV

Tablet

Smartphone

90%

75%

50%

25%

10%

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020

Source: Asymco

MOBILEmillennials =

Source: visual.ly

TOUCH

REIMAGINATIONclashing of the type bars

CREATIVITYburst of

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.