The$Digital$Marketer$Is

The$New$CuratorXavier'Damman'(@xdamman)

Cofounder)of)Storify.com

Copyle'(2015(@xdamman(–(Please&steal

"Marke'ng*is*for*products*that*suck"*—"Somebody

"If$the$news$is$that$important,$it$will$find$me"—"A"Millennial"

"If$the$product$is$that$great,$it$will$find$me"

—"A"Millenial"(probably"the"same)

If#you#can't#reach#them#from#the#top,

reach&them&from&the&side

Let$your$users$do$the$marke/ng$for$you

Consider)your)fans)as)an)extension)of)your)marke2ng)team

Make%sure%they%have%everything%they%need

Open%up%the%Intranet%of%your%Marke1ng%Department

Show%the%social'momentum

and$reward$the$right$behaviors

That's'why'I've'built'Storify

That's'a'lie

Stand&for&something

Empower(people(to(do(something

People&are&not&just&consumers&anymore

Your%consumers%are%now%prosumers

Thank&you@xdamman

Credits

• Centralized,-decentralized,-distributed-networks-1-

• The-Israel9Gaza-Conflict-on-Twi<er2-

• 21-Reasons-Crimea's-"Friendly"-Occupiers-are-Russians3

• North-Korea-via-Instagram4

4"h$ps://storify.com/theglobeandmail/north9korea9via9instagram

3"h$ps://storify.com/moneyries/proof4crimea4s4friendly4occuapiers4are4russian

2"h$ps://storify.com/mashable/the6israel6gaza6conflict6on6twi$er

1"h$p://networkcultures.org/unlikeus/resources/ar7cles/what8is8a8federated8network/