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How Burst UA Really Works

Burst campaigns have a negative stigma but years after the launch of the App Store, burst campaigns

are still here and can still drive results, but only if used in the right way.

#MAU2016

J o n a t h a n S i m o n Director of Marketing

Magmic

WHO AM I?

Magmic is a leading publisher and developer of mobile social games. We

publish a full range of content, from leading entertainment publishers like

Hasbro (Scattergories), Mattel (Phase 10, Skip-Bo, Blokus), and Rubik’s

Cube (Rubik’s Cube, Rubik’s Uncubed). We have led the mobile

entertainment revolution since 2002, and currently ship products to all

major app stores including; iTunes App Store, , Google Play, Amazon App

Store, BlackBerry World, and various carrier decks. Privately owned,

Magmic is located in the Ottawa, Canada.

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5,700,000APPS

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Breakdown by App Store

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A type of user acquisition campaign used by mobile publishers to acquire a rapid amount of users in a short amount of time in

order to climb the App Store rankings and gain visibility, resulting in even more downloads from organic users.

What is a burst campaign?

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What does it look like?

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Download Visibility Loop

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How is it done?

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Incentivized Users

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DOWNLOADS

Social Media

Cross-Promotion

Store Setup

Press Community Management

Website

UA

UA Burst

Bigger Picture

#MAU2016

J o n a t h a n S i m o n Director of Marketing

Magmic@jonathanlsimon