innovation in marketing - florence ki...marketing innovation incremental or significant change ....
TRANSCRIPT
Presented by
Florence Ki Chief Operating Officer
Yayasan Inovasi Malaysia
Innovation in Marketing
FLORENCE KI
?
Chief Operating
Officer
Blogger
Digital Marketer &
Brand Management
RunnerHiker
Traveller
Learning Individual
Mother
???ICSAMBA
The Pain of Entrepreneur
01Price Competition
02Market Retention & Expansion
03Inconsistent Sales Growth
04Inefficient Delivery System
05Lack of Budget for Promotion
MARKETING INNOVATION
01 Product design
& packaging
02 Placement &
Distribution
channel
03 Pricing model
04 Promotion &
branding
“New method of communicating and
delivering value via an offering to the customers
for the purpose of selling”
MARKETING
INNOVATION
Long Term Pain Reliever: Marketing Innovation
Incremental or Significant Change
Marketing Innovation Happening Around The World
Product Innovation: Tamagochi in the 90sDistribution Innovation:
7-eleven parcel lockerPricing Innovation : Flat pricing model
Promotion & Branding Innovation : Google Challenge the norm: Branding is about CHANGE
TODAY, delivering value is no more LINEAR
Source: Vidar Andersen
TODAY, Company Optimise Prospects to Expand Marketing Funnel
CONSUMER BECOME PRODUCERSelling made more convenience via online. Technology moved in. Easy to reach anyone in the world.
Source: Vidar Andersen
CUSTOMERS INTO
YOUR WORKFORCE
FRIENDS INTO
CUSTOMERS
CONVERT
STRANGERS
INTO FRIENDS
Flip The Funnel
SUPPLY DEMAND
CONTINUOUS INNOVATION
If a product doesn’t solve a problem or
need, no amount of Promotion or
Branding exercise is going to make a
sustainable success
OLD MARKETING NEW MARKETING
Virality driven by flash Virality driven by content
Group customers by demographics Group customers by behavior & interest
Content controlled by marketers Content generated by users + entreprise
One Way Communication Brand is Dialogue
Experts review Users review
Platform specified Campaign specified
Top down strategy Bottom up approach
Estimate Census
Impression Engagement
The New Rules of Promotion & Branding
PERMISSION MARKETING IS THE NEW ORDER – so ask !
Content ranked the SAME as customer
Video
Articles
Infographics
Podcast
Community Forums
Events
Games
Quiz
TYPES OF CONTENT
Ebook
Case
Study
Press Release
SOCIAL
MEDIA
MARKETING
MARKETING
VIRAL
MARKETING
SEARCH
ENGINE
MARKETING
AFFILIATE
MARKETING
PAY PER
CLICK
MARKETING
SEARCH
ENGINE
OPTIMIZATION
INFLUENCER
MARKETING
Inbound Marketing via Digital Platform
“Be found by customers instead of
actively seeking them out”
TREND TO LIVE HEALTHY ASSOCIATION WITH MAJORITY OBESE WOMEN
MOTIVATE THE LOW RISK TAKER SOCIETY HUMAN FEAR
EDUCATIONAL
& KNOW-HOW08
Compelling
Content
SIMPLE TO
UNDERSTAND07
TESTIMONIAL &
DEMONSTRATION
06
CURRENT &
EMERGING
TREND
01
LAUGHTER,
AMUSEMENT &
ENTERTAINING
02
INSPIRATIONAL
& MOTIVATING03
AWESOME
& AMAZING
04
INTERACTIVE 05
Innovative Content Strategy
“Business has only 2 functions
Innovation & Marketing”
- Milan Kundera
FOLLOW ME
www.florenceki.my
@florenceki
www.facebook.com/florencekiclickwebsuccess
https://www.linkedin.com/in/florenceki
@florence_ki
Florence KiChief Operating OfficerMalaysia Innovation Foundationwww.yim.my