Creativity &Innovation

© Kevin Popović. All rights reserved. Developed for San Diego State University

Class 9

Play A Game

Lecture: Chapter 7

Roll + Admin

HBR: The Innovation Value Chain

Mid-Term / Grades

Assignment

© Kevin Popović. All rights reserved. Developed for San Diego State University

Creating A Culture of

Innovation at Your Workplace

Friday, March 20

2:00pm

EBA 341

Discussion of real-world business

challenges faced by companies successful

in inspiring a culture of innovation.

Extra Credit: Pic, ask a question based on

what you learned in class, 250 words on

what you learned at event.

Reading Assignment:

Chapter 7

© Kevin Popović. All rights reserved. Developed for San Diego State University

Purposeful Creativity

Creativity applied to specific issues.

Class: Name an application.

Innovation the result of change in the order

of things.

The solution that comes from purposeful

creativity.

Make a Better Lecture

© Kevin Popović. All rights reserved. Developed for San Diego State University

Seven Stages of Purposeful Creativity

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

Seven Stages of Purposeful Creativity

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

Seven Stages of Purposeful Creativity

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

Seven Stages of Purposeful Creativity

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

Seven Stages of Purposeful Creativity

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

Seven Stages of Purposeful Creativity

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

Seven Stages of Purposeful Creativity

1. Groundwork & Immersion

2. Divergent Exploration

3. Selection

4. Focused Exploration

5. Initial Articulation of a Solution

6. Development and Transformation

7. Implementation

Seven Stages of Purposeful Creativity

Structures That Support

Purposeful Creativity

Formal Strategies to Enrich Evolving

Solutions, i.e., milestones / go /no go

Annual Reviews / Reports

Capture ideas, create archives of best

thinking (not now, but maybe later)

Fast Failure, Success Transfer

Goal: Establishing permanent systemic

creativity in an organization.

Learn more from Bernie.

The Innovation

Value Chain

© Kevin Popović. All rights reserved. Developed for San Diego State University

All companies face obstacles

Everyone knows best practices

Why aren’t all companies better at

innovation?

Intuit

Procter & Gamble

The Innovation Value Chain

The Innovation Value Chain

A company’s capacity to innovate is only as

good as the weakest link in its innovation

value chain.

The idea poor company

The conversion poor company

The diffusion poor company

The Innovation Value Chain

The innovation value chain provides a

framework for managers to sort out which

approaches make the most sense for their

companies.

The Innovation Value Chain

Assignment

Dealing with Darwin

Chapters 1, 2, 3 in the reader.