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URBAN STINT HETA DESAI PGP MarComm, MC 03

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Page 1: Marketing Communication presentation by Northpointers

URBAN STINT

HETA DESAI

PGP MarComm, MC 03

Page 2: Marketing Communication presentation by Northpointers

OBJECTIVE

To Understand The Nature Of Retail Outlets And Gain Insights About Consumer Purchasing Behaviour.

Page 3: Marketing Communication presentation by Northpointers

RESEARCH METHODOLOGY

QUALITATIVE RESEARCH

OBSERVATION

Page 4: Marketing Communication presentation by Northpointers

STORES VISITED

KIRANA SHOPS

SUPERMARKETS

Page 5: Marketing Communication presentation by Northpointers

JB NAGAR

ANDHERI KURLA

ROAD,CHAKALA

SHER-E-PUNJAB

ANDHERI EAST STATION

ROAD

THE JOURNEY

Page 6: Marketing Communication presentation by Northpointers
Page 7: Marketing Communication presentation by Northpointers

KIRANA STORES

MAJOR INFLUENCERDISTRIBUTION

SYSTEMTHE KIRANA BUSINESS

Page 8: Marketing Communication presentation by Northpointers

PRODUCT PLACEMENT

PRODUCT PLACEMENT

PAID DISPLAY

POSTERS AT THE SHOP

Page 9: Marketing Communication presentation by Northpointers

SUPERMARKETS

FREEDOM TO EXPLORE

VARIETY OF CHOICES AVAILABLE

THE SUPERMARKET EFFECT

PROMOTIONAL IDEAS

Page 10: Marketing Communication presentation by Northpointers

PRODUCT PLACEMENT

BRANDING ON KIOSKS

SHELF STICKERS

Page 11: Marketing Communication presentation by Northpointers

KIRANA STORES SHOULD GET MORE ORGANISED

SYSTEMATIC ACCOUNTIN

G

KIRANA STORES SUPERMARKETS

THEY SHOULD HAVE MORE FRIENDLY

STAFF

SHOULD HAVE A BETTER SHELF MANAGEMENT

Page 12: Marketing Communication presentation by Northpointers

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