Category- Readymade Garments

URBAN STINT

Manika TekriwalPGP MarComm.Roll No: MC 6

➢3 local market-

•Naveen market

•Arya Nagar

•Kalyanpur

➢Interviewed customers and shopkeepers➢Street market and specialized stores

AREAS COVERED

➢Observations➢Interview (Customers and Shopkeepers)

RESEARCH METHODOLOGY

➢People were not comfortable interacting➢“NO PHOTOGRAPHS PLEASE!!”➢ Pre-conceived notions

CHALLENGES FACED

➢There are specialized garment stores

➢Street shopping culture➢Concept of tailored dresses➢Discounts with clause➢Before hand customer judgment➢Unorganized stores

OBSERVATIONS

➢Organized stores➢Understanding the customer➢Special offers and discounts➢Advertising

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