banres & noble marketing communication presentation
DESCRIPTION
TRANSCRIPT
Introduction Video
COMM353 Barnes & Noble IMC
Charles Gao. Jialing He. Jia Lin Goh. June Lee. Samantha Dick. Yue Ma.
Barnes & Noble
Agenda
Integrated Marketing Campaign
Campaign Strategy
Campaign Execution
Campaign Market Research
COMPANY INFORMATION
Company Information
INSERT INFORMATION HERE
Company Information
INTEGRATED MARKETING CAMPAIGN
OVERVIEW OF IMC
Campaign Strategy
Campaign Execution
Market ResearchTeaser Campaign: ‘A World without Books
Campaign: The Book Torch
Media Planning
Campaign Goal
Campaign Message
Social Media V.S Traditional Media
CAMPAIGN STRATEGY
CAMPAIGN EXECUTION
CAMPAIGN EXECUTION
INTEGRATED MARKETING CAMPAIGN
Overview
Company information
Integrated Marketing Campaign
Company information
Integrated Marketing Campaign
A World without Books
Agenda • Introduction- The Company • Background
– Brand Values – Troubles
• Campaign Goals • Message Strategy • Execution
– Teaser Campaign: A World without Books- Charles – The Book Torch
• Media Plan – Jia lin – Implementation – Cost Figures
• Social Media V.S Traditional Media • Market Research • Q & A