Marketing AppsWhat Are They And Why You Need One

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What Are Marketing Apps?

● interactive JavaScript or Flash apps on a website

● give immediate value to visitors/customers● part of the conversion process

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Examples

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Location-Based● store locator● agent locator● tourism maps● usually created using Google Maps● plot only a small specific set of points on the map● lead to phone calls or walk-ins

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Location-Based Marketing Apps

Quotes/Formula-Based● using variables to calculate a formula● insurance quotes, usually ask for personal information

at some point (name, address, email address, phone number)

Quotes/Formula-Based Marketing Apps

screenshot taken by VentureBeat, http://venturebeat.com/2014/04/08/goodbye-white-papers-marketing-apps-engage-prospects-instead-of-throwing-content-at-them/

Survey Questions

● asks customer some questions● displays informative questions or answers● displays products or services that fit

customer profile at the end of the survey

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Survey Questions Marketing Apps

Who Needs Marketing Apps?Everyone. Some Ideas For Marketing Apps.

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Booking a LimoCurrently: call to request a quote or hourly rate based on vehicleMarketing App:● how many people need a ride● plot the route● choose the vehicle● gives customers transparent quotes process● gives limo company more data about customers

allowing fine-grained adjustment of prices

Buying Coffee BeansCurrently: selecting beans based from category listing on a store websiteMarketing app:● select based on map/location● provide information about fair trade/organic● provide images and backstory about the location● show combinations of coffee with other items, suggesting that one coffee is

good for breakfast, another is good for an afternoon meeting● fit to customers based on lifestyles● give customers an engaging story about their coffee● more than just a price and taste, it’s about a lifestyle

Finding an ApartmentTypical app ideas: making it easy to comparison shop.New marketing app idea: make it easy to find something that fits your lifestyle.Marketing app:● quiz/survey questions● asks if you work from home: you may want more space

for a separate home office● asks if you have children: you might care about local

schools so the app can highlight them on a map

goaugust.comlet us build your first marketing app today!

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