marketing apps for landing pages

Marketing APPS for Landing Pages

Leverage interactivity for better campaign results

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

What’s Inside…

• The great thing about landing pages!

• The problem with landing pages!

• The solution for better landing pages (hint: it’s marketing apps)!

• Ideas & inspiration to get you started

http://www.ioninteractive.com


The Landing Page

A tried and true

marketer’s best friend…



…because landing pages work. They increase leads & sales.

http://assets.ioninteractive.com/storage/content/infographics/ion_Infographic_LandingPagesWork.pdf


http://assets.ioninteractive.com/storage/content/infographics/ion_Infographic_LandingPagesWork.pdf


We All Know the Best Practices That Make Landing Pages So Effective….



Best Practices For Landing Pages

Directional

Relevant

Focused

Jump over to the ion blog for 13 more landing page best practices athttp://ioninteractive.com



Sure, This Page Is Directional, Relevant, Focused


X© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Sure, This Page Is Directional, Relevant, Focused

But Is It Any Good?



Too Often Directional, Relevant, Focused Ends Up Being Boring



The Unfortunate Truth Is That These Pages Have Become

Formulaic• Headline

• Subhead

• Bullets

• Call To Action

• Stock Photo

• Ho Hum

E=Mc2



And That’s The Problem with Landing pages



No one likes a Boring landing page!



Landing Pages Have Become Formulaic And Uninspired.




But They Are Often Your Brand’s First Digital Touch Points




But They Are Often Your Brand’s First Digital Touch Points

And Digital Touchpoints Are Important…



“Digital touch points can drive revenue, lower costs, build brands, and engender customer loyalty. But to achieve these potential benefits, companies must deliver digital interactions that meet their customers’ needs in easy and enjoyable ways.”


Bottom Line: Your Visitors Expect More



Online Marketing Trends Are Rapidly Increasing Your Visitor’s Expectations Of Your Landing Pages


3



1. MobilityMobile app usage is on the rise. And consumers are

becoming conditioned to expect everything digital to act like a mobile app.

A mobile app is inherently interactive and provides a feedback loop based on our actions or input.



2. Youtility No one wants a pitch anymore. Consumers expect useful, helpful experiences from the brands they

do business with.

“Helping can replace selling, or at the very least reduce the friction within that sales transaction. And you can do this. You can help your customers learn…You can help

them plan.…You can help them enjoy.” - Jay Baer



3. Content OverloadEveryone is bombarded by content, content and more

content. It’s everywhere.

Information consumption behaviors are evolving to skimming and surfing. Think “snacks” not “dinner.”


So, Landing Pages Work.

But Visitor Expectations Are Increasing, And

Formulaic Landing Pages Just Won’t Cut It.



So, Landing Pages Work.

But Visitor Expectations Are Increasing, And

Formulaic Landing Pages Just Won’t Cut It.


Now The Good News!



Marketing Apps Can Save The Day



What Is A Marketing App?

A marketing app is a browser-based digital

experience designed for user interaction. It’s not a

mobile app that runs on a mobile operating system

as an installed application. Rather, it’s an

interactive, engaging experience that’s l ives within

the browser, regardless of device. It’s desktop,

mobile, tablet—it’s any device, any time.



Here Are A Few Awesome Marketing App Examples….



In-depth white paper? Turn it into an interactive ebook.

Interactive eBook

Do or Die by Clark Kokich is a great example of an interactive ebook. Not only is it engaging and creative, it incorporates other marketing apps within the book itself.



Give visitor’s a quick estimate to set their expectations.

Tesla gives visitors a “true cost of ownership” calculator to help the customer find out which one is best for them.

Calculate what your time is worth at the gas station or on your commute.

Pricing Calculator



Does your product or service have configurations? Let your visitor customize it for themselves!

Check out how MINI used configurators to have customers help build their new limited edition turbo Hardtop.

Configurator



Offer recommendations based on the results of the visitor’s online assessment.

SubjectLine.com gives you the option to rate your subject line and provides recommendations for improvement.

All from the landing page, SubjectLine.com gives the visitor even more helpful information.

Online Self-Assessment


http://subjectline.com


Want to get the messaging right for each visitor to the site? Set up a

conversion path for better targeting and a better user experience.

FrontPoint Security

uses a conversion path

to direct visitors to the

right information.

Conversion Path



What To Do Next?



Get Inspired To Create Your Own Marketing Apps

The best way to get started with marketing apps is to look at your existing assets and re-envision them as interactive experiences. The possibilities are endless!

Check out our marketing apps roundup with ideas and examples on our blog at http://ioninteractive.com


http://ioninteractive.com


Evaluate Your Landing Page• Is this page useful?!• Is this page helpful?!• Does this page do more than

just ‘pitch’?!• Does this page provide

meaningful value?!• Is it engaging?!• Is it responsive across all

devices?!• Is it app-like?



Boost Your Landing Page Results With Marketing Apps From Ion. !www.ioninteractive.com @ioninteractive [email protected]



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