Managing and Publishing Local

Content

YP Listing Management

Powered by YEXT

Working with dozens of leading brandsDirect connections to 60 leading publishers

Consumers are Looking for Lots of Information

It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location.

Type of Info SoughtRestauran

t/Dining

Automotive

RetailProf.

ServicesFinancial Services

Listings 41% 32% 35% 15% 24%

Hours of Operation 46% 26% 38% 8% 16%

Map, Distance or Directions

47% 25% 35% 10% 16%

Address 40% 28% 33% 12% 20%

Phone Number 34% 28% 26% 15% 21%

Website 36% 27% 36% 13% 27%

Prices 38% 28% 32% 10% 12%

Promotions-Discounts 28% 16% 28% 5% 8%

Consumer Ratings, Reviews

33% 19% 15% 10% 10%

Product Availability 14% 15% 28% 5% 9%

Other Information 5% 3% 3% 1% 5%Note: Percentages = # who checked type of information sought/# who searched for business in the category

LOCAL SEARCH – Information Sought by Consumers

Source: immr Local Search study, 2012

Top Reason

40%+

30%+

Top Reason

40%+

30%+

And mobile…65% of smart

phone users make purchases after

searching on their phone

And mobile…65% of smart

phone users make purchases after

searching on their phone

But They Look in Many Places

Major search portals like Google and Yahoo are important, but tons of searches are done on smaller sites too.

Source(s) Used when searching for…

Restaurant/Dining

Automotive

RetailProf.

ServicesFinancial Services

Search Engine 75% 62% 76% 25% 50%

All Others (net) 67% 42% 44% 25% 33%

Local search site 24% 17% 19% 9% 11%

Portal search site 12% 11% 12% 7% 9%

Review site 24% 11% 9% 7% 9%

Other source 6% 3% 4% 2% 4%

Note: Percentages = # who checked source/# who searched for business in the category

LOCAL SEARCH – Sources Used

Source: immr Local Search study, 2012

Example: PowerListings+ Adds Rich ContentAdding the What, When & Who of your Business

From Where

To Why

WHO

WHEN

WHAT

WHAT

STAFF BIOS

EVENTS PRODUCTS/SERVICES

MENUS

Product Lists Show In-Store InventoryCustomize list name on listing

Use to promote weekly deals

Tailored sections to divide the catalogue

Detailed details like photos and videos

Yext Approach: Bringing Together Info Across Teams

DA

TA

& S

OU

RC

ES

YEX

TPLA

TFO

RM

DIS

TR

IBU

TIO

NPO

INTS

40% off shoes!1 Main StreetBuy 1, Get 1 Free6am – 12am

OPEN

MOBILEAPP

WEBSITESSTORELOCATOR

GOOGLE ANDFACEBOOK

OFFLINE

OPEN HOURS, PHONE(Store Ops, Franchises)

PRODUCTS, CALENDARS, MENUS,

BIOS(Sales)

PHOTOS, VIDEOS(Marketing)

COUPONS, OFFERS(Marketing –

Promos)

CONTACT INFORMATION(Location)

PowerListings Network

Location Software

Two Products

&

Software to Enable Richer Content, Data Control

Manage location information centrally

Smart Import up to 100,000 locations

Easily structure and organize your information by location Multi-Location

Management, including amending without changing existing data.

Export to Sites, Store Locator, and Ads

Add deep, engaging information to local search

Photos and Videos to drive engagement

Detailed Business description to improve searchability

Introducing PowerListings+

Menus, Staff Bios, Event Calendars, and Products/Services Lists

Customized field titles

Protect the brand with enterprise-level permissioning

Access control and permissioning

Grouping folders to divide and manage locations

Consistently track performance, reviews

Review monitoring across external sites

Search and traffic reporting to complement existing metrics

Upload file, match column to fields, formatting error resolution,duplicate listing resolution, address matching.

Structure Data: Multi-Location Management

Add Rich Data: Photos, Special Offers, Products

Consistent, high quality content drives traffic and better rank across the local ecosystem

Photos, videos, and business descriptions highlight and distinguish your profile

Use The Information Your Way: Smart Export

Export your location data to distribute to Google+ and others

PowerListings Network

Location Software

Two Products

&

Patent-pending DualSync™ connections

with each publisher guarantees your listings

will appear in each partner’s index

How Our Network Works

POWERLISTINGS NETWORKPOWERLISTINGS NETWORK: Getting the Word Out: Getting the Word Out

150M+ users • 45+ sites150M+ users • 45+ sites

Review Monitoring to Track Across Sites

See what customers are saying about you with full Review Monitoring.

Anytime you get a review on your PowerListings, it appears in Yext.

View summary of reviews for all locations.

Share reviews.

Why Yext?

Software to Make It Easy

Richer Content

Control & Measureme

nt

Thank you! QUESTIONS?