Váš Největší Offline Zdroj je vaše Největší Online Příležitost

Sales & Marketing

Real Estate Payroll

Largest Business Investment Areas

Customer

Our Cause: Location Employee

Huge System Investments

Customer

Location Employee

Private

Private

Public!

Exposure

The Opportunity

There’s a digital transformation happening.

How can you accelerate growth?

Yext lets businesses tap into the

power of location to engage digital customers

with Digital Location Management

Yext by the Numbers

500k+ Locations Managed

400+ Enterprise

Clients

400+ Employees

6 Offices

Worldwide

100+ Publisher Partners

100+ Member

Technology Team

$115M Funding

2014 + 2015 Forbes most

promising companies list

50+ Member Services

Team

Search fuels the web

Search lets you target intent

Digital lets you track attribution

Global e-commerce last year

$1.3 Trillion

What We See

But what about

Mobile?

What We See

Search doesn’t translate as well to mobile. There’s some search on phones, but people mostly use apps.

What is the “search” of mobile?

What We See

What makes search great for marketers?

Intent.

What does the phone have that shows intent?

Location.

Location = Intent

What We See

For marketers this is a big deal because local commerce was

last year $22T Over 90% of transactions still occur offline

What We See

What We See

Especially in the Czech market…

• Mobile usage in Czech Republic has gone from 49.5% in 2014 to 59.5% in 2015, expected to pass 65.7% in 2016

• Internet usage is much higher in Czech

Republic than in other Central and Eastern European countries, including Russia, Turkey, and Poland

What We See

Smartphones have fundamentally changed how consumers interact with the world.

Sources: Think With Google, 2015; comScore, 2014; U.S. Census Bureau, 2015

4 in 5 local mobile

searches result in a purchase

34x increase in

“Near Me” searches since 2011

93% of sales still occur

in person

What We See

That’s where Yext comes in. Our mission is to help people Go Places.

It’s about making it easy for mobile consumers to find and visit your clients’ locations.

Today’s mobile revolution is about more than mobile commerce.

What We See

The best apps on your phone use location services to help you Go Places.

Your clients’ businesses need to be connected to all these apps and services in order for mobile consumers

to easily find and visit their locations.

Publish Everywhere And On Every Device

#1 Location Management Platform & Ecosystem

PowerListings Network publishers power location services for some of the world’s most popular social networks, navigation systems, and mobile apps.

Waze

WhatsApp

Instagram

Pinterest

NAVIGATION

SOCIAL

Vine

Path

Flickr

SHOPPING

Yahoo! Aviate

Twitter

MOBILE PERSONAL ASSISTANCE

Drive Revenue From Your Clients’ Listings

Problem

The Netherlands’ premier Yellow Pages company, DTG, has been helping local businesses get found for over 125 years.

DTG looked to build or find new sources of revenue that would help it succeed in today’s digital world while aligning with its business model and core competency.

Solution

DTG recognized that a digital presence management solution would let them help businesses get found online, just as they’ve done offline with print yellow pages for 125+ years. DTG chose to sell PowerListings, the leading DPM product in the market.

Results

100%+ Return on base

DTG is seeing 100%+ return from selling PowerListings.

Since the PowerListings value proposition mirrors that of print yellow pages, DTG’s sales organization can sell it effectively. PowerListings margins are also sufficiently high that DTG doesn’t need to sell other digital products, like paid search, to offset the revenue.

PowerListings is “exactly the type of innovation we needed in our core product: a high margin, low cost product… relevant for almost any local business.” — Director of Profile Services, DTG

80%+ Retention

Dex Media knows that digital presence management is fundamental to its customers, so Yext is an integral part of every mid- to high-value package they sell. In Dex Media’s 4-year partnership with Yext, Yext’s products have generated over $100M incremental revenue from these packages.

Since 2011, Yext has generated significant cumulative incremental revenue for Dex Media as a critical component of five Dex Media bundles.

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30 000

45 000

60 000

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Reve

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(M

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Liv

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ocations

Locations Quarterly Revenue

29%

300%

62%

313%

61%

519%

Googlecontrol

Google withYext

Yahoocontrol

Yahoo withYext

Bing control

Bing withYext

Increase in First Page Appearances from Baseline to Week 4

Yext Drives Major Increase in Rankings Across Search Engines

From Dec. 2014 to Jan. 2015, a Yext partner conducted an independent study analyzing the effect of Yext PowerListings on its clients’ first page ranking performance.

186 accounts — half in a control group and half in a test group — were tracked on Google, Google Maps, Yahoo, Yahoo Local, Yahoo Maps, Bing, and Bing Maps. All accounts were tracked for first page placement only (no data is available for pages 2-10).

In each search engine, a query was run using the primary search phrase (“PSP”) associated with the account. Three types of searches were conducted: 1) PSP + City and State; 2) PSP + ZIP; and 3) Location set using location zip code, and then search performed with the PSP.

Increase in First Page Appearances with Yext

300% 519% 313%

Hotel Bookings From Featured Message

Challenge Fortune 500 Hotel company wanted to leverage directory listings to increase bookings, but incorrect contact information and lack of call to action were impacting sales.

Maintain accurate information and clear call to action to increase conversion

Solution Yext corrected more than 13,000 addresses and phone numbers, and added a clear call to action with Yext’s Patented Featured Message to reach local customers.

7.5x ROI 2.4%

Featured Message

bookings per month

180+ Results

Average conversion

rate

From Featured Message

bookings alone

The Opportunity

There’s a digital transformation happening.

How can you accelerate growth?

#1 Location Management Platform & Ecosystem

1&1

5k

8coupons

10k

411.Com

192.Com

1888

abcNotes

AirYell

AroundMe

Avantar

BetterFonts

Bing

bizwiki.co.uk

BranchenbuchDeutschland

Brownbook

BundesTelefonbuch

Busqueda-local.es

Buurtlink.nl

ChamberofCommerce.com

CityMaps

CitySquares

CitySearch

CoPilot

Countdown

Craigslist

CredibilityReview

Credibility.com

CustomKeyboard

Cycling

Cylex

DailyRecord

Daskleine Badische

Detelefoongids.nl

DexKnows

Dialo

Elocal

EZLocal

Factual

FindNearMe

Focus

FontCandy

ForecastNow

Foursquare

Freieauskunft

GasBuddy

Gelbe Seiten

GetFave

GMX

Goldenpages.ie

Here

Herold.at

iBegin

iGlobal

TheIndependent

Infobel

InsiderPages

LocalDatabase

LocalPages

Local.com

Localscope

Lokaleauskunft

MapQuest

Marathon

Meinestadt

MerchantCircle

TheMirror

MyLocalServices

MyRadar

MyTown.ie

MyTransit NYC

MyTuner

N49

Najisto.cz

Navmii

NOAANow

Oeffnungszeiten

onTime LIRR

Opendi

Openingstijden

Pages24

Pagesdor.be

Panoramika.cz

Perfect365:Portrait

Photofy

Piclay

Pocketly

Poynt

Quakefeed

Ricarce Imprese

Roadtrippers

Scoot

TheScotsman

Shoply

ShowMeLocal

SkyView

SloPro

SmartRide

SplitPic

Stadtbranchenbuch.de

StartRunning!

StickTextingLite

StudioDesign

TheSun

Superpages

Switchboard

Tapatalk

Telenav

TomTom

Topix

TouchLocal

TransitTracker

Twitter

VebidooBiz

Viber

Vinden.nl

Voradius

White&YellowPages

WhitePages

WeatherCastHD

WeatherWarning

Web.de

WhereTo?

Wisepilot

YP

YaSabe

Yahoo

Yandex

Yalwa

YellowMoxie

YellowPageCity

YellowMap

Yellowise

Yell

Yelp

Zlate Sranky

Zoeken.nl

Apple

Facebook

Google

Thank You