Listserv to LinkedIn April 25, 2012

Gretchen Edwards Assistant Director of Digital Engagement

Kellyn Springer Young Alumni Programs Coordinator

Welcome

•  Thank you for being here today! •  A little housekeeping:

•  We are recording today’s webinar •  The slides and recording will be posted online

for viewing afterward

Your facilitators

Gretchen Edwards promotes alumni advocacy and engagement through web based media and electronic tools as the alumni office’s assistant director of digital engagement. She began her work at Wake Forest sponsored by Cisco, where she liaised between the company and the institution to foster the adoption and assess the effectiveness of collaborative technologies within the University community. She graduated from Wake Forest in 2010 with a BA in History, and minors in Journalism and Global Trade & Commerce. Kellyn Springer recruits and supports young alumni volunteers as the alumni office’s young alumni programs coordinator. She develops and manages targeted programming that provides professional development, service, and networking opportunities for alumni. Prior to this role, she served as the Wake Forest Fellow in the Alumni Office. Kellyn graduated from Wake Forest in 2010 with a BS in Political Science.

How to ask questions

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Reasons for the Transition

Why is LinkedIn a better alternative to the Listserv? 1. Networking potential

•  Over 70% of jobs are found through connections

•  Access to over 20,000 Wake Foresters 2. The same services….and more

•  E-mail digests, posting jobs, searching tools, finding contacts

3. The changing landscape of social media, networking, and hiring

Learning objective

After attending this session, you will know how to make the transition from

the Listserv to LinkedIn.

First, register for LinkedIn!

Skills you will learn

To learn how to make the transition from the Listserv to LinkedIn, you need to know: 1.  How to improve your profile 2.  How to make the best impression on LinkedIn 3.  How to use groups 4.  How to search for and apply to jobs

1. How to improve your profile

1. To improve your profile you need to know: A.  How to write a good summary B.  How to clearly describe your skills C.  How to fill out each section with polished content

1. How to improve your profile

1.  To improve your profile you need to know: A.  How to write a good summary

i. Clearly describe your top 3 – 5 skills

1. How to improve your profile

1.  To improve your profile you need to know: A.  How to write a good summary

ii. Add specialties to your summary

1. How to improve your profile

1.  To improve your profile you need to know: B. How to clearly describe your skills

i. Keep sentences concise and powerful; about 15 – 20 words long. Use bullet points.

1. How to improve your profile

1.  To improve your profile you need to know: B. How to clearly describe your skills

ii. Take advantage of the “skills section” to highlight your key skills

You are limited to 50 skills – this does

not mean you must list 50.

1. How to improve your profile

1. To improve your profile you need to know: C. How to fill out each section with polished content

i. Explain and add details about your current roles, achievements, leadership and projects. Use active verbs and specific information whenever possible.

1. How to improve your profile

1. To improve your profile you need to know: C. How to fill out each section with polished content

ii. Arrange sections in order of importance to you

2. How to make the best impression on LinkedIn

2. To make the best impression on LinkedIn you need to know: A. How to make your profile aesthetically pleasing B. How to reach out professionally to potential contacts

2. How to make the best impression on LinkedIn

2. To make the best impression on LinkedIn you need to know: A. How to make your profile aesthetically pleasing

i. Customize your public URL to your real name

This will be displayed on your profile…

2. How to make the best impression on LinkedIn

2. To make the best impression on LinkedIn you need to know: A. How to make your profile aesthetically pleasing

ii. Customize your public URL to your real name

…and makes it easy for others to find you;

you could even list this link on a

business card

2. How to make the best impression on LinkedIn

2. To make the best impression on LinkedIn you need to know: B.  How to reach out professionally to potential contacts

i. Send a short, professional message •  Keep introduction short – your information

is on your profile! •  Explain how you found their name •  Express why you are interested in

connecting •  Do not ask for a job

2. How to make the best impression on LinkedIn

2. To make the best impression on LinkedIn you need to know: B. How to reach out professionally to potential contacts

ii. Consider asking for an introduction request

2. How to make the best impression on LinkedIn

2. To make the best impression on LinkedIn you need to know: B. How to reach out professionally to potential contacts

ii. Consider asking for an introduction request

3. How to use groups

3. To use groups you need to know: A.  How to join appropriate groups B.  How to search within a group to find potential

connections C.  How to connect with those in the group D.  How to connect with fellow Wake Foresters!

3. How to use groups

3. To use groups you need to know: A. How to join appropriate groups

i. Find professional or industry-related associations

3. How to use groups

3. To use groups you need to know: B.  How to search within a group to find potential connections

i. Use advanced search

3. How to use groups

3. To use groups you need to know: C.  How to connect with those in the group

i. You are able to send messages to group members even if you are not connected to them

3. How to use groups

3. To use groups you need to know: D. How to connect with fellow Wake Foresters!

i. Join some of the many groups available

4. How to search for and apply to jobs.

4. To search for and apply to jobs you need to know: A.  Where jobs will be posted B.  How to narrow your job search C.  How to create an e-mail digest D.  How to navigate a job listing E.  How to build rapport within a company

4. How to search for and apply to jobs.

4. To search for and apply to jobs you need to know: A. Where Jobs will be posted

Jobs will be posted in the “Jobs” tab of the Wake Forest Alumni

group.

4. How to search for and apply to jobs.

4.To search for and apply to jobs you need to know: B. How to narrow your job search

i. Narrow your job search by using the toolbar in the left margin

4. How to search for and apply to jobs.

4. To search for and apply to jobs you need to know: B. How to narrow your job search

ii. Create a jobs news feed

Click on this…

…And create your filter!

4. How to search for and apply to jobs.

4. To search for and apply to jobs you need to know: C. How to create an email digest

4. How to search for and apply to jobs.

4. To search for and apply to jobs you need to know: D. How to navigate the job listing

4. How to search for, apply to, and promote jobs.

4. To search for and apply to jobs you need to know: E. How to build rapport within the company

i. Follow the Company

4. How to search for, apply to, and promote jobs.

4. To search for and apply to jobs you need to know: E. How to build rapport within the company

ii. Find a connection on the company page or on the job description. Then send a message.

Review

We’ve discussed: 1.  How to improve your profile 2.  How to make the best impression on LinkedIn 3.  How to use groups 4.  How to search for and apply to jobs

You’re ready to make the transition from the Listserv to LinkedIn!

Please chat in your questions

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Contact

We look forward to hearing from you!

on LinkedIn on LinkedIn