linkedin veterans service members talent pool - april 2015
TRANSCRIPT
Veterans & Service Members on LinkedIn
April 2015
Executive Summary
• There are over 1.9 million Veterans and Service Members on LinkedIn.
• Military candidate membership continues to grow at a rapid pace, adding more than 75,000 members per quarter over the past two years.
• Clients are leveraging LinkedIn solutions to source military talent — and the percentage of hires impacted by a LinkedIn product has increased over the past two years.
• The largest employers remain branches of the United States Armed Services.
• In the private sector, top employers include government contractors in the defense, aerospace, telecommunications, and information technology industries.
• The most accessible regions in which to recruit military candidates are:• Washington, DC• Norfolk, VA• San Diego, CA
• When evaluating employers, military candidates specifically look for competitive compensation, job security, and the ability to make an impact with their work.
Source: LinkedIn Member Data as of April 2015 2
How many Military Candidates are on LinkedIn?
There are over 1.9 million Military Candidates on LinkedIn
Source: LinkedIn Member Data as of April 2015
1.9M+
84%
36.6
Military Candidates
84% Male and 16% Female
Average Age
Top Private Sector Industries• Defense & Space• Information Technology• Higher Education• Hospital & Healthcare• Financial Services
Top Metro Areas• Washington, DC• Norfolk, VA• San Diego, CA• Seattle, WA• New York, NY
4
Regions with large military populations can be found in DC, Virginia, Washington, and Southern California
5
Military Candidates are taking their professional identity online
• Nearly one-third of the military candidates on LinkedIn joined in the last 2 years, with over 75,000 new members joining each quarter.
1/1/2013 4/1/2013 7/1/2013 10/1/2013 1/1/2014 4/1/2014 7/1/2014 10/1/2014 1/1/20151,200,000
1,300,000
1,400,000
1,500,000
1,600,000
1,700,000
1,800,000
1,900,000
2,000,000
6
Where do they work?
This talent pool works in the military and defense industries
8
Military
Defense & Space
Information Technology & Services
Government Administration
Higher Education
Hospital & Health Care
Financial Services
Retail
Aviation & Aerospace
Oil & Energy
684K
260K
92K
62K
53K
51K
33K
30K
29K
28K
Military Candidates have extensive experience in a variety of functions, such as operations and
engineering
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Common Job Functions Years of Experience
Operations
Military & Protective Services
Support
Information Technology
Engineering
Sales
Healthcare Services
Program & Project Management
Entrepreneurship
Education
368K
203K
135K
90K
73K
72K
67K
60K
55K
52K
0-2 Years24K 3-5 Years
106K
6-9 Years241K
10-14 Years295K
15+ Years874K
The top employers are branches of the U.S. military
and government agencies
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U.S. Army
U.S. Air Force
U.S. Navy
U.S. Marine Corps
Army National Guard
U.S. Coast Guard
U.S. Army Reserve
U.S. Air Force Reserve
U.S. Navy Reserve
Department Of Veterans Affairs
278K
186K
144K
78K
29K
20K
11K
10K
9K
9K
…and private sector companies in the defense, aerospace, telecommunications, and IT industries
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What skills do they have?
Military Candidates have strong academic backgrounds with varied fields of study
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Business
Information Science & Technology
General
Computer Science
Business Management & Administration
Sociology
Psychology
Education
Electrical Engineering
Political Science
History
Law
Accounting
Mechanical Engineering
Science
83K
69K
67K
63K
61K
59K
36K
35K
34K
34K
31K
28K
28K
27K
26K
In addition to their military experience, they are skilled in program management and team
building
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Military
Leadership
Security Clearance
DoD
Military Experience
Military Operations
Microsoft Office
Program Management
Training
Management
Customer Service
Operational Planning
Command
Team Building
National Security
440K
412K
403K
312K
310K
306K
278K
273K
271K
267K
256K
220K
219K
207K
198K
Candidates at the entry level listed
customer service and troubleshooting as
top skills
While candidates at the manager and director
level are skilled at program
management and strategic /
operational planning
How are they engaged?
Military Candidates are engaged on LinkedIn
59% Follow a Company
55% Member of a Group
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• So far in 2015, 57% of Military Candidates are active on LinkedIn.
• 64% of active users are using the LinkedIn mobile application.
… and are turning to LinkedIn to find new career opportunities
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57% Read an InMail
37% Viewed a Company Page
Timeframe: January 2014 – March 2015
37% Viewed a Job
The number of Military Candidates impacted by LinkedIn prior to starting a new position is
increasing
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Indexed Share of Military Candidate Hires Impacted by LinkedIn
(100 index = % of military candidate hires impacted in January 2013)
Jan-1
3
Feb-1
3
Mar-1
3
Apr-1
3
May-1
3
Jun-1
3Ju
l-13
Aug-13
Sep-1
3
Oct-13
Nov-1
3
Dec-1
3
Jan-1
4
Feb-1
4
Mar-1
4
Apr-14
May-1
4
Jun-1
4Ju
l-14
Aug-1
4
Sep-14
Oct-14
Nov-1
4
Dec-14
Jan-1
5
Feb-1
5
Mar-1
5
100
124 125134
118124
134
110
132 137147
160
140
170
199213
200
217 222
198
232246
255 257267
294
242
The percentage of military candidate hires impacted by LinkedIn products has nearly tripled in the
past two years
Military Candidates are joining LinkedIn groups
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US Army
United States Air Force
US Navy
Job Seeker Premium
Veteran Mentor Network
US Military Veterans Network
United States Army Reserve
U.S. Veteran
Army Veterans
US Marine Corps- ONLY for those who served!
Ohio National Guard
US Air Force
USAF Veterans
Washington State Guard
U.S. Army Network Enterprise Technology Command
162K
108K
83K
65K
65K
53K
47K
41K
40K
39K
39K
38K
38K
38K
37K
… and consuming content via LinkedIn Pulse and Company Updates
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• Since 2014, 60% of Military Candidates have seen a Company Update on LinkedIn and 23% have engaged with an update.
Timeframe: January 2014 – March 2015
What are the best cities for Military recruitment?
LinkedIn can help assess supply and demand for talent across regions
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LinkedIn Recruiter activity and member data are used to measure supply and demand for talent.
Higher demand index means that professionals are receiving more contact from recruiters than peers in other regions.
DC, Norfolk, San Diego, and Seattle are “hidden gem” markets with untapped military
talent
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The complete supply and demand map shows all regions with military talent
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Washington, DC 119K
Norfolk, VA 58K
San Diego, CA 53K
Seattle, WA 48K
New York, NY 46K
Los Angeles, CA 44K
Dallas, TX 37K
San Antonio, TX 35K
Atlanta, GA 35K
San Francisco, CA 28K
Top Regions
In the coming years, major drawdowns will be seen at the following bases:Fort Benning, GA
Fort Bliss, TXFort Bragg, NC
Fort Campbell, KYFort Carson, COFort Drum, NY
Fort Hood, TXFort Stewart, GA
J.B. Lewis-McChord, WA
We can measure brand performance among Military Candidates for our clients and compare against
peers
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Company A Company B Company C Company D Company E Company F Company G0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
31%
20%
14%
9%
12%
7% 8%
44%
28%
24%
20%
17%
11% 10%
Overall
Veterans
Brand Performance IndexOverall versus Among Veterans
Illustrative Example
What do they care about?
Value Propositions Ranked by Importance
What do Military Candidates care about most when considering a job opportunity?
Question asked: Please select the 5 most important factors when considering a job opportunity.Source: LinkedIn Q3 2014 survey; Sample Size: 3,771 27
Compensation
Balance
Security
Impact
Challenging
Pride
Culture
Career Path
Contributions
Superiors
Colleagues
Development
Vision
Flexible
Transfer
63%
56%
43%
40%
39%
37%
36%
31%
31%
27%
24%
23%
23%
22%
7%
61%
52%
31%
29%
43%
32%
30%
37%
30%
26%
30%
33%
32%
26%
7%
Non-Veterans Veterans
2%
4%
12%
11%
-4%
5%
6%
-6%
1%
1%
-6%
-10%
-9%
-4%
0%
Compared to Non-Military
Military Candidates are more concerned
with making an impact than the average LinkedIn
member.
Appendix
We included persons who attended one of the following schools or were employed by the following
organizations
U.S. Air Force Academy U.S. Coast Guard Academy U.S. Merchant Marine Academy U.S. Military Academy U.S. Naval Academy Uniformed Services University of the Health Services Uniformed Services University of the Health Services,
F Edward School of Medicine Georgia Military College Marion Military Institute New Mexico Military Institute Valley Forge Military Institute Wentworth Military College Air Command and Staff College Air Force Institute of Technology Community College of the Air Force Defense Language Institute Marine Corps University National Defense University National War College Naval Postgraduate School Naval War College Virginia Military Institute
Schools Attended: U.S. Army U.S. Air Force U.S. Coast Guard U.S. Marine Corps U.S. Navy U.S. Army Reserve U.S. Navy Reserve U.S. Air Force Reserve Army National Guard
Organizations Employed By:
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