Introduction to Introduction to MarketYourLawPractice.comMarketYourLawPractice.com

A Unique Interactive Web-based Tool to Help Lawyers Effectively Develop New BusinessA Unique Interactive Web-based Tool to Help Lawyers Effectively Develop New Business

Presented byPresented by

James S. Patterson, Esq.James S. Patterson, Esq.

Why MYLP?

• Practicing attorney for 13 years; partner in a small law firm

• Non-qualified deferred compensation, business law, probate and estate planning

• Served as an attorney reviewer for MYLP

• Really engaged with the site when I needed clients

MYLP Business

Model• Unique business model – turning a consulting service

for lawyers into a product

• Nothing else like MYLP in the legal industry

• Terrie’s history and background in the legal industry

• 10% of the cost of hiring a personal marketing coach with well over 90% of the benefits of working with one

The State Bar of CaliforniaThe State Bar of California220,000 members220,000 members

New York State Bar New York State Bar AssociationAssociation

80,000 members80,000 members

New York Bar AssociationNew York Bar Association16,700 members16,700 members Massachusetts Bar Massachusetts Bar

Association Association 18,500 members18,500 members

Vermont Bar AssociationVermont Bar Association2,150 members2,150 members

Florida Association ofFlorida Association ofWomen LawyersWomen Lawyers2,000 members2,000 members

Ohio Bar AssociationOhio Bar Association

30,000 members30,000 members

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Four Core Four Core FunctionsFunctions

1.1. ““Start Here” Start Here” SessionsSessions

2.2. My Marketing My Marketing ToolsTools

3.3. My Marketing My Marketing WorkspaceWorkspace

4.4. My Marketing My Marketing CommunityCommunity

My Marketing Tools: The Class I Should Have Taken in Law School

20 marketing modules 20 marketing modules under under The Four Pillars of The Four Pillars of MarketingMarketing. Each contain:. Each contain:

• A Module OverviewA Module Overview

• An Assessment ToolAn Assessment Tool – – Where are you now?Where are you now?

• Planning ToolsPlanning Tools – Where – Where would you like to be?would you like to be?

• Implementation Implementation ResourcesResources – How will – How will you get there?you get there?

• A Measurement ToolA Measurement Tool – – Track your progressTrack your progress

Send your Plan to a Marketing Coach for Review

Ask your Marketing Ask your Marketing CoachCoach

• One click away from One click away from Virtual Marketing CoachVirtual Marketing Coach

• Answers within one Answers within one business daybusiness day

Implementation: Let’s Talk Return On Investment- Increased Revenue

Implementation: Client Survey Tools – A Timesaver

Learn about

For Lawyers who want to Tweet!

Tools to Build your Practice

Cost Comparison of MYLP to One-on-One Coaching

• Over the years, Terrie’s consulting clients have paid her handsomely for her marketing expertise

• You have access to those tools for literally pennies on the dollar

New York Member DiscountNew York Member Discount

• Because you are a member of the New York Bar Because you are a member of the New York Bar Association, you receive the web site at a significant Association, you receive the web site at a significant discountdiscount

• Now through December 2009 NYSBA members pay Now through December 2009 NYSBA members pay only $750 (retail price - $1,450)only $750 (retail price - $1,450)

• January price goes back up to $1,250January price goes back up to $1,250

15 Tips for Marketing Your Law Practice in a Tight Economy

Final Thoughts on Subscribing

• Would you receive $750 of value?

• What does it cost to attract even one quality new client?

• What are you doing now that is more effective?

• What would you pay to attract two or three new clients?

• How much money have you spent on ineffective marketing strategies?

Start HereStart Here•Terrie’s coaching processTerrie’s coaching process

•Six lessonsSix lessons

•Twenty-nine 20 minute Twenty-nine 20 minute sessionssessions

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All the Benefits at a Fraction of the Cost: Member Feedback

• "MarketYourLawPractice.com is a unique and highly effective tool to help lawyers market and develop business. It's like having your own personal marketing coach.“

• “Every time I work on my marketing plan it makes me feel like I have just uncovered the tip of the iceberg. There is so much valuable information on MarketYourLawPractice.com.”

• “MYLP is directly responsible for me adding thousands of dollars of new revenue to my practice - - thank you!”

• “MYLP has helped me understand the focus and attention necessary to be successful in my marketing efforts, and to create successful marketing habits.”

• “Even with the small steps I have taken in the past 6-8 months, I have met more new prospective clients and I am receiving referrals from new sources weekly, which I would never have tapped into without using MarketYourLawPractice.com. Thank you.”

Problems Solved: The MYLP Solution

• Generate more clients - - and higher quality clients• Attract more work from current clients• Increase the number of people who know who I am• Build my professional reputation• Communicate effectively with clients• Increase revenue• Achieve a return on your marketing investment• Pursue high impact low cost marketing strategies• Implement strategies that WORK!

15 Tips for Marketing Your Law Practice in a Tight Economy

A Unique Interactive Web-based Tool to Help Lawyers Effectively Develop New BusinessA Unique Interactive Web-based Tool to Help Lawyers Effectively Develop New Business

YOUR QUESTIONS ANSWERED!YOUR QUESTIONS ANSWERED!