Why Be General, When You Can Be EXCLUSIVE!

Dual Specializations:-• RM+Marketing• RM+HR• RM+Entrepreneurial E-Commerce

Post Graduate Diploma in Retail Management (PGDM-RM)

MINISTRY OF HRD, GOVT. OF INDIARanks JIMS Rohini• 4th in Delhi• 43rd amongst Top 50 Management Institutes of India

Director’s

MESSAGE

In order to gainfully utilize our large population, we must impart specific skill in our young workforce. Jagan Institute of Management Studies is doing precisely the same thing. Over the past two decades, JIMS has made a mark in the field of professional education. Apart from our flagship program i.e. PGDM, we realised the need to start some sector-specific management programs. Two such programs in the areas of International Business and Retail Management were started. Retail Management is vital because for enhancing public welfare, it is not sufficient to have more material goods and services. These have to be provided to the end users i.e. the consumers. Retail Excellence is highly relevant in the current scenario when more than half of the world is affected severely by the recession in western countries. It is extremely important for the suppliers, manufacturers and the distributors to bring about the superiority in their operations to make consumption more affordable to the consumers.

The USP of JIMS lies in the following:

We encourage creativity; enhance core capability; impart specific skill. We not only train our students to be efficient managers but also to be responsible citizens and honest human beings. We at JIMS follow a student-centric approach and work with a long term vision. We know that business cycles are inevitable in any liberal and open economy. We train our students not only to survive but to excel both in good as well as bad times, booms and depressions; highs and lows!

WELCOME TO JIMS

Dr. J. K. Goyal

DEAN’s

MESSAGE

Retail is one of the pillars of our economy and India is one of the fastest growing retail markets in the world. The expansion of organized retailing in India with the job opportunities has attracted the career seekers especially for the managerial roles. Based on interaction with the industry professionals, a key finding emerged that there is a need for programme that offers a deeper understanding of the retail industry and ensures an effective application of this knowledge. If you are looking for a career in retailing, marketing, HR, banking, e-commerce industry or want to become an entrepreneurs; we can help you to achieve your goal. We create professionals and entrepreneurs who are job ready for the global retail market that are able to think strategically with global perspective.

Jims retail programme is a dual specialisation course. It furnishes all the knowledge and tools that the make you industry ready. This course sharpens your skills to take up leadership roles. The course facilitate students to enter a wide range of exciting career positions within the retail and allied sectors like visual merchandiser, Store Manager, Merchandiser, Department Manager, Business Development Manager, Process Associate, Relationship Manager, Marketing Manager to name a few.

USP of PGDM-RM

• Industrial visits to different retail formats, warehouses, factories makes student understand both front end and backend operations of the industry.

• Live projects during first year gives student industry interaction which further help them in attaining desired summer internships of their choice.

• On-The-Job Training makes a student get first-hand experience while pursuing the course.

• Mock GDPI sessions from industry experts and personality grooming sessions for the students.

• Environmental scanning classes by experienced academicians & industry experts.

WELCOME TO JIMS

Dr. Ritu Bajaj

Programme RationaleBased on initial feedback from the industry professionals, a key finding emerged that

there is a need for programme that offers a deeper understanding of the retail industry

and ensure an effective application of this knowledge. The expansion of organized

retailing in India and the job opportunities that come with it, has attracted the career

seekers especially for the managerial roles. The youth wants to aspire to have a career

in retail and have a constructive growth in the industry. JIMS takes prides in providing

with a solid business education while focusing on the dynamic, competitive field of

retail through its PGDM-Retail Management programme. PGDM - RM aims to create

a primary resource center for all retail manpower specialization. The programme

provides unique educational and career development opportunities through a range of

different modules. This programme is highly industry focused and aims to fulfill all its

requirements by providing a foundation in management and encourage specialization

in core retail areas like visual merchandising, e-commerce, luxury retailing, franchising,

customer service, selling skills, store operations, retail marketing, merchandising etc.

According to Retailers Association of India,

The Indian Retail Market, currently estimated at

around US$ 520 billion, is projected to grow at

a compound annual growth rate (CAGR) of

10 percent to reach US$ 950 billion by 2018.

“There are some great days and some not so great days, but never a

boring day. This summarises a career in retail. Retailing is one of the

oldest professions in the world. However the trade is also one of the most

dynamic of businesses. The industry uses technology to the levels next only

to NASA. The need to relate to individual customers, understand product,

channel and place dynamics and also be commercially astute, makes retail

a career for people with needs of high growth and superior rewards needs.”Kumar Rajagopalan CEO, Retailers Association of India

WEGUIDEADVISEMENTORADVOCATEYOU ACHIEVE

•ManagerialEconomics

•QuantitativeTechniques

•Financial&ManagerialAccounting

•Principles&ConceptsofRetail

•FundamentalsofManagement

•MerchandiseKnowledge

•BusinessCommunication

•EnvironmentalScanning

•RetailStoreOperations

•FinancialManagement-I

•PersonalityDevelopmentPortfolio

•MarketingManagement

•RetailSystems&Processes

•OrganizationalBehaviour

•InformationSysteminManagement

•LuxuryRetail

•ManagerialCommunication

•BusinessResearchMethods

•HumanResourceManagement

•FinancialManagement-II

•ConsumerBehaviour

•SalesManagement&RetailSellingSkills

•VisualMerchandising-I

•Merchandising&CategoryManagement

•SocialMediaMarketingVisualMerchandising-II

•MallManagement

•RetailBankingOperations

•Franchising&GlobalRetailing

•RetailSupplyChainManagement

•Rural&SocialMarketing

•CustomerRelationshipManagement

•DigitalMarketing

•E-commerce

•EntrepreneurshipManagement

•RetailBranding

•StrategicManagement

•ServicesMarketing

•InternationalMarketingManagement

•SalesPromotion&Advertising

•EmployabilitySkills

•RetailSoftware

•RuralRetail

•CorporateEthics

Programme StructureItis a comprehensive and industry oriented course that equips the students to develop as professionals and entrepreneurs in the field of retail by providing extensive knowledge and technical skills in

thecorefunctionalareassuchasRetailOperations,RetailMarketingandVisualMerchandising,RetailMerchandising,RetailBanking,RetailCommunications,andECommerce.

Theprogrammeisdividedintwocategoriesie.FoundationandAdvancedLevel.

Foundation Level is spread across three trimesters and provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other

functionalareasofMarketing,Finance&HR.ThislevelcoversseventeenGeneralManagementandeightRetailpapers.Whereas,SummerInternshipof6-8weeksiscompulsoryafterthecompletionof

third trimester that helps students to inculcate the value-based professional competence to address varied situations in the world of work that can be transformed into added business value

Advanced Level is spread across three trimesters and equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied

sector.This level covers eight General Management and eleven Retail papers.

Papers Covered In Both Levels

Programme OverviewPGDM –RM is a two-year full time AICTE approved programme that explores the most contemporary and cutting edge approaches and concepts in Retailing Management. Developed in conjunction

with experts from the retail industry, the programme has been designed to give the students a theoretical and practical basis as career preparation in the retailing profession. The prime objective is

to give students a thorough specialized academic formation to underpin their professional competence in retail management in order to succeed in the competitive work environments and assist

them in advancement of their careers.Our focus is to develop an understanding of different domains in the practice of retail management, to enhance critical thinking, reasoning skills, intellectual and

transferable skills, particularly with regard to retail industry knowledge and practices, presentations, research, analysis and appraisal.

JIMS Edge in PGDM-RM

Approved programme by All India Council for Technical Education

(AICTE), Ministry of HRD, Government of India.

Wide course curriculum covering all the aspects of Retail,

Marketing,Finance&HumanResource.

An integrated, multi-disciplinary programme with innovative

teaching methods to enhance analytical and problem-solving

skills FocusonretailcentricindustryorientedmoduleslikeVisual

Merchandising, Store Operations, Luxury Retailing, E-commerce,

SocialMediaMarketing,Franchising,MallManagement,Retail

Selling Skills, Supply Chain Management, Merchandising and

Category Management, Retail Branding, etc.

Special Skill Lab which emphasis on developing Communication

Skills, Personality Development, Team Management and other

Interpersonal Skills

StateofartclassroomsandexclusiveVMLabspeciallydesigned

to facilitate experiential learning for Visual Merchandising and

Styling sessions

Focus on experiential learning and strong industry academia

interface

Mandatory industry internships, live and research projects

Meritorious inhouse faculties and practicing professionals as

visiting faculty

Focus on research projects that provide students with an

opportunity to develop their careers by developing a specialist

theme, or by working on real business problems.

Regular Field visits that enable students to explore Indian and

globally-renowned retailers, manufacturers, meet practicing

managers and see the practical application of the theoretical

concepts covered in class

100% Placement record of previous batches.

AIU (Association of Indian Universities) approval awaited for

equivalence to MBA-RM

Retail is the Second Largest Employer and manpower requirement is going to

grow from current 3 million to 17.6 million.

“Retail Management is a brilliant career choice because there is an

excitement of exploration about various brands and the latest trends

of the industry. Being an outstation student at JIMS, Delhi was a

great place to be in. I received exceptional support from mybatchmates and programme team.”

Jasmeen Kaur, Assistant Visual Merchandiser, Marks & Spencer, Chandigarh, PGDM (RM) 2012-14

•Hostel Facility For Girls

•Live Projects With Top Brands

•International Retail Exposure

•Grooming Sessions

•Imphasis on E-commerce and Digital Marketing

•Scholarships Available For Deserving Candidates

•Retail Software The unwavering

commitment of the faculty

and industry mentors to the

programme demonstrates

the importance of creating

strong retail leadership for

the future.“Both international and domestic markets are flourished with numerous brands, categorized from high end luxury brands to premium brands and mass brands. Retail has plenty of front end and

back end jobs opportunities. This programme was instrumental for my selection at Louis Vuitton(LVMH)andimprovedmyskillsinpracticalretail operations. It was a perfect blend of theoretical studies and practical approach.”

Abhishek Saini, Brand Consultant, Louis Vuitton( LVMH), PGDM (RM), 2012-14

Visiting Faculty Testimonials

“I look at retailing as an evergreen business space since it caters to fundamental

human needs. It shall not only thrive but only grow with continuous changes in

business models suiting the requirements of the ever evolving human species. A

well groomed professional who is willing to learn, unlearn and relearn this business

space at a certain point in time shall always be invaluable. JIMS Rohini seems

to be doing a great job of developing the right professionals towards this end.”

Sumit Choudhary, Fellow and Certified Management Consultant (IMCI),

Chairman and Managing Director, THIRD MILLENNIUM BUSINESS

RESOURCE ASSOCIATES PRIVATE LIMITED.

“There has been a sea change in the selling concepts over the last four decades

from a ‘Kirana’ mentality retail has turned to an ‘Entrepreneurial’ one.The

effort that Jagan Institute of Management Studies has taken in introducing

and pursuing the retail course PG is commendable for the contribution it

has made to the industry in giving its trained retailers. The exposure the

students get in form of project work, internship, seminars and inter- collegiate

contest help and assist them to become better suited for the industry.”

Mr. Avijit Ganguli, Ex VP Bata India and Visiting Faculty at JIMs.

“Thesedayswefindthemassmedia is fullof stories aboutAmazon, Flipkart

etc. What are they part of it is retail sector. Retail is the second largest sector

of the Indian economy. Last two decades have seen exponential growth in the

organized retail in India. This will require skilled manpower to manage retail

operations. I am very bullish about the prospects of Retail in India. Management

graduates at the Post graduate level will be required to manage Retail marketing,

procurement and manage operations. I would strongly recommend taking

up this course to leverage the exciting opportunities in the retailing sector.”

Mr. Hitesh Manocha, Alumni of IIM-A, Visiting Faculty, and Marketing

Consultant with over 30 years’ experience

Awards

Dr. Sumesh Raizada, Dean - PGDM, JIMS receives the coveted award from Mr. Shashi Tharoor (Author and Politician)

Dr. J.K. Goyal, Director, JIMS receives the coveted award from Padma Vibhushan Dr. Karan Singh (Well Known Writer, Politician and Philosopher)

Dr. J.K. Goyal, Director, JIMS receives the coveted award from Mr. S K Sachdeva, Chairman & Managing Director, Competition Success Review

• CSRAwardforTopInstituteofIndiabyCompetitionSuccessReview2014

• BestB-SchoolAwardinIndia-NorthbyNationalEducationExcellenceAwards2014,ASSOCHAM,India.

• MostPromisingManagementInstituteinDelhi/NCRattheWorldWideAchieversAward2014

• BestB-SchoolAwardforPromotingIndustryAcademiaInterfacebyNationalEducationExcellenceAwards2013,ASSOCHAM,India

• BestB-SchoolAwardforExcellentIndustryInterfaceinDelhiattheTIMERESEARCHIndiaEducationExcellenceAwards2013

• AwardforExcellenceinEducationbyCompetitionSuccessReviewAwards2013

Have a look at the list of corporate giants

who trust in our students.

Every year, we provide them

a diverse pool of business leaders

to choose from.

Our Recruiters

“Being a part of Retail Industry for over a decade has given me a lot of confidence & exposure. It has fulfilled my love to see places, meet people & understand their culture. Today, as an entrepreneur, the dynamics of retailgivemejoyinexperimentingwithaspectslikemerchandising,VM,operations, sales & marketing to name a few. I’m extremely thrilled and overjoyedtolearnthatgrowingatanannualrateofalmost16%,theIndianRetailMarketisexpectedtotouchRs600LakhCroreby2017! Aarti Sharma, Proprietor- Honeycomb Kidswear

BusinessWorld2014Ranked 12th among Top B Schools in Delhi NCR

BusinessIndia2014Ranked A+ on All India Basis

Ranking

TheWeek2015Ranked 9th in India (North)

BusinessWorld2015Ranked 4th in Best Private B schools in Delhi

CSR2015Ranked 2nd amongst TOP Private B Schools in Delhi. Ranked 14th amongst TOP B School of super excellence

IndianManagement2014Awarded A3 rank

MBAByChoice2013Ranked AAA among best B School in Pedagogy on All India Basis Ranked 12th on All India Basis (Industry Interaction) by

I call retail as a daily business and none of the business can sustain without right mix of talent pool and same is true for retail also. In last few years many of the small and big institutions like JIMS have added retail as a special curriculum in their degree and PG courses .As fast as retail business will grow, in the same pace industry would need right mix of retail talent therefore withoutleavinganydoubtretailleadstoabright&promisingcareerforallincumbents.Fromthe beginners’ position starting as a Trainee one can grow up to a level of Store Manager in the front-end and similarly various position(s) are available in the backend (other than shop floor) including Merchandising, Buying, Planning, Marketing, Supply Chain and Logistics etc.Retail not only has a good career in itself but with close customer interface employees are rather trained more frequently than any other industry which make them prepared for any service business. Umesh Chaudhary, Head-Human Resources, Rituwears, Biglife.

Learning Environment, Pedagogy & AssessmentsThe programme team is highlyexperienced,friendly, and supportive, and this combination leads to a

degree programme which is stimulating, creative and challenging to anyone with retail in mind as a

destination career. Learning will involve workshops, simulations and role-plays as well as the traditional

lectures. Combinations of coursework, essays, reports, presentations, portfolio, group work and

examinations are used for assessment of the students. Students will also have undergo compulsory

internship

Physical Facilities and Infrastructure

Retail Club -”Creador”-Connecting with the Retail WorldThe Retail Club enables students to analyze, track and explore the innovative changes in the world of

retail. Its mission is laid on 3S ie to share knowledge, spread values and show leadership. As a part of

clubactivitiesvariousformsofindoorandoutdooractivitiesareplannedsuchasTrunkShow,Fashion

Cafe,LuxuryRetailWorkshop,SocialResponsibilityprojects,Excursions,VMCompetitions,BrandQuiz,

Styling session, Industry Talk etc.

Students are alsogiven opportunity to initiate a number of activities through other academic and non-

academicclubssuchasMarketing,Finance,HumanResource,CulturalandEntrepreneurshipClub.They

organize and participate in the following activities:

•Workshops

•GuestLectures

•Industrialvisitsandresearchprojects.

•Corporatecheckmate-AquarterlylectureSeries.

•Seminarsandconferences

•Verve-Annualintercollegeculturalevent

•Annualsportsevent.

•Wi-FiEnabledCampus

•AirConditionalClassrooms

•VMLabswithMannequins

•FixturesandLightingArrangementsforDisplay

•WellStockedLibrary

•ComputerLab

•Auditorium

•Conference&PiRooms

•CRMCCentre

•IndoorSportsRoom

•IndoorAndOpenCafeteria

•FacultyRoomsAndCubicles

•100%PowerBackUp

•OpenAirTheatre

•PollutionFreePeacefulSurroundings

Careers: Explore The Retail World Of Infinite OpportunitiesToday’s job market is highly competitive and a postgraduate degree can command a premium with employers.

Many areas of the retail industry are expanding fast, creating a global demand for highly skilled retail managers

who are able to think strategically with a global perspective.PGDM- Retail Management has been designed

for professionals looking to develop successful careers in marketing, merchandising, store management,

e commerce, and logistics management. Graduates will find career opportunities in a wide range of service/

business environments, both in the India and overseas. Positions offered will range from the following:

•DepartmentManager

•CategoryManager

•VisualMerchandiser

•BrandManager

•RetailPlanner

•LogisticManager

•ProductManager

•RetailBanker

•OperationsManager

•SalesManager

•ResearchAnalyst

•DigitalMarketingConsultant

•BusinessDevelopmentManager

CRMC- Placement Cell

Ourplacement boardhas twobroadobjectives: Firstobjective is to place the studentswith goodbrandsin retail. This objective is conveniently achieved thanks to the excellent grooming and learning standards at JIMS. We ensurethat they are sent to the companies providing better growth opportunities.The second and equally important objective of CRMC is to assist them in stepping up the corporate ladder at a uniform pace. It encourages them to look for long term gains and also motivates them to step up by working hard and not by shifting jobs at regular intervals thereby helping the companies in checking attrition rate which is alarmingly high in retail. Our students’ performance and loyalties to their companies have further helped the cell in strengtheningthetieswiththerecruitingcompanies.Fordetailsofplacementrecordofpreviousbatchesyoucan visit us at www.jimsindia.org

Our Brand Ambassadors

“In India, the retail industry has seen a great upsurge in the past decade. There is a demand for people who ace marketing skills and can take the newly developing businesses to new heights therefore this course is a good career choice. The programme helped me develop brilliant marketing skills, communication and negotiation skills which are extremely crucial in this field. The practical knowledge imparted during the course through industrial visits adds on to the knowledge.”Gaurav Malik, Business Development Manager, STAG International, PGDM (RM) 2011-13

“India has occupied a remarkable position in global retail industry. Online retail is the next generation format which has high potential in near future. PGDM RM proved to be an ideal programme for me because it taught us retail dynamics, marketing skills, negotiation skills and entrepreneurial techniques. It is a complete programme which will help you fullfil your dreams. Now I can proudly say I choose PGDM-RM because ‘Average was never an option and I got the best.” Harsh Sharma, Management Trainee- ICICI Bank(RM) 2015-17

“Being creative at heart, I always wanted to complete my Post Graduation in Management. PGDM-RM proved to be the ideal programme for me. Innovative teachingpractices, exclusive,VM labs, liveprojectsand summer internshipsprovided by JIMS bridges the gap between classroom theory and shop floor practices. I can proudly say ‘Thanks to my college, faculty and mentors’ to enhancemyskillsandtoenablemetoworkasaVisualMerchandiserwiththeLeading UK Brand.Madhuri Sharma, Visual Merchandiser, Marks & Spencer, Delhi, PGDM (RM) 2012-14

“JIMS has transformed me completely my personality and knowledge. My experience in JIMS is memorable and faculty is very knowledgable and helping. In the end of my JIMS journey I finally achieved my aim and got placed in the company i was looking for.”Siddharth Aggarwal, Client Service Executive- Crystal Hues Ltd(RM) 2015-17

“I graduated with the skills of analysis and critical evaluation, and with a high level of innovative and creative ability, which made me perfect for the ever-changing and fast-paced retail environment. During the course strong emphasis is laid on personality development, business communication skills and leadership, while incalculating work ethics and a proper career attitude.”Gagan Bhaskar, Territory Manager-Cafe Coffee Day(RM) 2015-17

“JIMS is the institute with most learned, compassionate and sympathetic teachers. It’s an institute comprises of cozy and congenial atmosphere, best student – teacher relationship, student - student relationship. This Retail Management course along with providing knowledge also has changed our personality altogether to face new challenges of corporate world. This course not only gives you basic knowledge but also provides you practical experience by giving you opportunities to go for live projects, part-time jobs, industrial visits and many more. In fact, my student life experience at JIMS was the most memorable period of my life.”Ankush Khurana, District Manager Sales-Home Credit Finance(RM) 2015-17

Retail Management course has helped me to understand each and every aspect of Indian and Global retailing. With tremendous amount of investments in retail sectorandintroductionofFDIhasledretailsectortoachievepinnaclesinIndia.Therefore, a course in retail is a must-have in today’s competitive environment. However, JIMS has helped me to bridge this gap, improve my overall personality, analytical is needed in today’s corporate world. Thank you JIMS for transforming me.Lakshay Lakhanpal, Trainee Sales Officer- Berger Paints(RM) 2015-17

“PGDM RM programme at JIMS has been revamped to give the student exploration to latest trends of industry and different brands. The classroom facilities are excellent and the enviroment is very conductive for learning. I would recommended this programme to the one’s who wants to persue research in RETAIL MANAGEMENT.”Avi Sharma, Management Trainee- Indepay Networks(RM) 2015-17

“The course taught me valuable skills which I have immediately put into practice in my role as Store Manager. The support of faculties and mentors throughout the course was amazing and invaluable. I can just say if you’re thinking of studyingPGDM-RetailManagementatJIMS-thenJUSTGOFORIT!It’sworththe commitment and hardwork.”Tishal Arora, Store Manager, Louis Phillipe, PGDM(RM) 2012-14

“I graduated with the skills of analysis and critical evaluation, and with a high level of innovative and creative ability, which made me perfect for the ever-changing and fast-paced retail environment. During the course strong emphasis is laid on personality development, business communication skills and leadership, while inculcating work ethics and a proper career attitude.”

Ankita Bhadula, Process Associate, Royal Bank of Scotland, PGDM(RM) 2011-13

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3, Institutional Area, Sector-5, Rohini, Delhi-110085

Jagan Institute of Management Studies

retailadmissions@jimsindia.orgwww.jimsindia.org 011-45184000, 45184025 011-45184032

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Eligibility Criteria & Selection Procedure for PGDM - RM• ThecandidatemustholdaBachelor’sDegree,withatleast50%marksorequivalentCGPA,ofanyoftheuniversitiesordeclaredtobedeemedasauniversityorpossessan

equivalent qualification recognized by the Ministry of HRD, Government of India.

• TheCandidatehastoappearintheAdmissionTest(CAT/MAT/ATMA/XAT/CMAT).Obtain,fillinandsubmittheapplicationformtoJIMS

Life @ JIMS