It’s All About the People

Garry Ridge

President & CEO

WD-40 Company

People - Products - Passion

SERVANT LEADERSHIP WITH AN EDGE

© 2015 The Learning Moment Inc.

All rights reserved. Do not duplicate.

thelearningmoment.net

Results in a tribal culture

that values:

•Caring

•Candor

•Accountability

•Responsibility

Culture

What exactly is a culture?

Your company culture reflects the collective shared beliefs, values, attitudes and resulting behaviors

of everyone in your workforce.

This culture is driven by your organization’s goals, strategies, structure, and approaches to employees, customers and the greater

community. As such, your company’s culture has a significant effect on the success of your

business and your bottom line.

Guiding Principles

Vision

• Create positive lasting memories by solving problems in workshops, factories and homes around the world.

• (“Problem Solved, Job Done Right”)

Values

• We value doing the right thing. (Trust)

• We value creating positive lasting memories in all our relationships. (Relationships)

• We value making it better than it is today. (Creative Innovation)

• We value succeeding as a tribe while excelling as individuals. (Teamwork)

• We value owning it and passionately acting on it. (Action)

• We value sustaining the WD-40 Company economy. (Economic Value)

7 7

is in the memories business

• With end users

– By solving problems in the factories and homes of the world

• With our people – we call them tribe members

– By creating a culture based on care, candor, accountability & responsibility – guided by our values and nourished by learning and our credo – “we are not here to mark your paper we are here to help you get an A”

• With our shareowners

– By being an investment that balances short & long term returns – applies high corporate governance principles, is transparent with strategy & goals – delivering best in class returns

Maslow’s hierarchy of needs…..

Need for self –actualization Challenges, opportunities, creativity,

learning.

Need for self-esteem

Achievement, self-esteem, self-respect, social status & recognition

Social Needs – belongingAcceptance, membership, team

interaction, friendship

Safety and Security

When physiological needs are met, then attention turns to physical safety, peace &

economic security.

Physical needs

To sustain life such as air, water, food, warmth and sleep

A Tribal

Culture

Learning &

Teaching Succession

& Innovation

Ceremony &

Celebration

Specialized Skills

Providers

Warriors

Community &

Belonging

Values

© 2015 The Learning Moment Inc. All rights reserved. Do not duplicate

Leaders involve their people

Leaders are always in servant leadership mode

Leaders are expected to be competent

Leaders are connected - EQ

Leaders exercise good judgment

Leaders need to have a strong sense of self worth

Leaders value the gift of contrarians

Leaders move forward

Leaders do what they say they are going to do

Leaders are champions of hope

10 traits of leadership

© 2014 The Learning Moment Inc. All rights reserved. Do not duplicate

Leadership is a balance

Tough minded and tender hearted the genius is in the “and”

•31.5%Engaged

•51.0%Disengaged

•17.5%Actively Disengaged

Majority of U.S. Employees Not Engaged

Source – Gallup 2014 Employee Engagement Survey

Reaction

2014 Employee Engagement Survey Results

Question Result

Average of all questions 93.7

I understand how my job contributes to achieving WD-40 Company’s goals. 99.7

I know what results are expected of me. 98.6

I love to tell people that I work for WD-40 Company. 97.6

I am clear on the company’s goals. 97.1

I respect my supervisor. 97.1

I feel my opinions and values are a good fit with the WD-40 Company culture. 96.8

WD-40 encourages employees to continually improve in their job, to “make it better” 96.3

I am excited about WD-40 Company’s future direction. 95.6

18

$155$170

$186$202

$217$230

$263$280

$289

$327$338

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14

Strong Brands with a Global Reach

Global financial

crisis

Largest ever downturn in U.S. housing

Largest GDP decline in Eurozone

history

Largest drop in U.S. auto production

Doubled MPMP sales over the last 10 years despite macroeconomic challenges

1) In millions – all years at FY14 foreign currency exchange rates19

Five -Year Comparison of Total Shareholder Return

20*$100 invested on 8/31/09 in stock or index, including reinvestment of dividends.

$80

$100

$120

$140

$160

$180

$200

$220

$240

$260

$280

$300

FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014

Value of $100 Invested on August 31, 2009

WD-40 Company S&P 500 Russell 2000

Are you payingattention to the alarm bells around you?

Helping People Win at Work