MASLOW’s NEED

HIERARCHYPRESENTATION BY:

M. AAMER WAQAS IDREESROLL # 02BBA-6th (A)

Abraham Maslow (1908-1970)

Professor of Psychology. Columbia University.• Maslow focused on positive qualities of people.• Human nature is basically good, not evil.

NEED..?

Necessity for an organism to live a healthy life. Deficiency. Can be Objective/Physical or Subjective Objective needs - food, shelter, sleep Subjective needs – affection, acceptance, self-esteem. Protection

Idleness

Creation

Understanding

Participation

Identity

freedom

affection

THE HIERARCHAL MODEL

PHYSIOLOGICAL NEEDS

• Mostly basic needs for human survival• If not met, the human body cannot function.• Metabolic needs – air, water, food, rest• Clothing, shelter.

SAFETY NEEDS

• Stable physical and emotional environment issues.• Such as benefits, pension, safe work environment, and

fair work practices.• Safety of property against natural disasters, calamities,

wars, etc• Law & order

BELONGINGNESS

• social acceptance issues such as friendship or cooperation on the job.

• Need to feel a sense of belonging and acceptance• Small groups – clubs, office teams, school/college houses• Large groups – political parties, Sports teams.

SELF ESTEEM

• Positive self-image.• Respect and recognition.• Such as job titles, nice work spaces, and prestigious job

assignments.

SELF ACTUALIZATION

• Achievements oriented.

• Workplace autonomy, challenging work.

• Subject matter expert status on the job.

• Intrinsic growth of what is already in a person.

• Growth-motivated rather than deficiency-motivated.

ADVANTAGE

• The basic idea of Maslow's Hierarchy of Needs: Our needs are constantly changing.

• As one need is met, we desire other needs.

• Beauty of Maslow’s hierarchy: Reality and problem-centered.

OBJECTIONS:

• Maslow created his hierarchy of needs from an INDIVIDUALISTIC PERSPECTIVE, being that he was from the United States, a highly individualistic nation.

• His theory was based upon healthy persons. Study of exemplary people such as Albert Einstein, etc. No anticipation of mentally crippled or mentally ill.

• Classic approach. No room for spirituals like Sufi, poets etc.

MARKETING APPLICATION:

• Products are formed and placed to satisfy a category of needs in marketing as well as advertising.

• Example: You may convince a person to buy a car even if he don’t have to by analyzing his level of need.

(Mostly in Self esteem stage because they relate themselves with brands to show achievements.)

THE END