Let’s take a look back at the major mobile moments of 2016. But don’t get too nostalgic; they’re set to make an impact in 2017, too.

There were big risks.The Mobile Engagement Crisis

The industry reached a tipping point in 2016. Mobile tech was

racing forward. The audiences businesses wanted to reach were

on mobile. But businesses weren’t meeting user

expectations--and risked being left behind.

What we said then: The Mobile Engagement Crisis Infographic

A new way to stand out.Rich Push Notifications

The arrival of iOS10 brought images, gifs, and video to iPhone

push notifications--and gave marketers a more powerful tool

than ever to drive users back into their apps.

What we said then: 4 Ways to Rich Push It Real Good

Messaging influenced everything.Messenger Apps

Messenger apps serve about 12%-15% of the world, and see a

12% annual growth rate. That’s why brands are increasing their

presence on apps like Viber and WhatsApp, and bringing

messaging capabilities into their own apps.

What we said then: Why Messaging Apps are Mobile

Marketer Gold

Cash-free, please. Mobile Payments

In the era of the user/consumer, there’s no ignoring that your users

want to pay on their phones, and it has to be seamless. Services like

Apple & Samsung Pay took o�, and Venmo processed more than $1

billion payments in January 2016 alone. Mobile payments are on

every marketer’s radar (or should be).

What we said then: Mobile Payments Are the Future

10%of marketers consider themselves to be mobile-savvy organizationsForrester Research,2015

User discovery mattered.App Store Optimization (ASO)

There’s over 2 million apps in the Apple app store right now. You

have about a 0% chance of ranking there. In 2016, optimizing

your app’s listing became more critical to reaching users than

ever (luckily, it’s still relatively easy to do).

What we said then: Mobile Growth with iOS10: Organic App

Store Optimization (ASO) + Search Ads

Localization took o�. Geofencing

This year, marketers realized users were okay with handing out

their location--if brands used it in ways that truly enhanced user

experience. Think JetBlue sending a push notification with your

boarding pass as soon as you arrive at the airport: relevant,

helpful--not intrusive.

What we said then: The Right & Wrong Ways to Use

Geofencing (Cheatsheet)

Japanese “pocket monsters” put the spotlight on AR. Augmented Reality

Pokemon Go is the augmented reality success story of the year,

but brands like Ikea and Converse are proving that letting

customers see how your product fits into their life can be a

powerful mobile selling tool.

What we said then: Mobile Marketers, You Should Be Excited

About Pokemon Go

More Tech Talk.Voice-Activated Apps/Virtual Assistants

We’ve known Siri for a while, but we also got to know Alexa,

Cortana, and Google Assistant (let’s call it Jerry?) and with better

app integration, they became a regular part of our everyday lives.

Next? Voice-activated features in everything from mobile banking to

fitness apps.

What we said then: Voice-Activated Apps are Changing

Everything. Here’s How.

It’s all about the user.Individualization

This one’s first because it’s behind just about everything else here.

In 2016, the best mobile marketing was triggered by a user’s own

actions in app, making them more relevant to users--and driving

more engagement--than ever.

What we said then: The Beginning of Individualized

Push Notifications

2MILLION

Next in 2017?Even more opportunity. Here’s to a new year of

taking advantage of everything mobile has to o�er.

Inspired to get your 2017 mobile strategy underway? Check outour blog and resources page for all the help you need.