OUTFRONT

MOBILE

NETWORK

People who had seen an out-of-home ad responded more strongly to advertising on a mobile device than those who were

exposed to advertising on television or radio.

Source: Neuro-Sight, 2015

Source: 2013 Arbitron Report2012 Touchpoints USA Billboard Study 2015 Touchpoints USA Billboard Study

OOH REACHES CONSUMERS WITHIN:

Benefits

Consumerclicks thebanner ad

The end user views a complementing ad that delivers crucial information or value,such as event details or giveaways and contest the user would want to partake in.

The passerby sees an OOH advertisement, traveling through a pre-defined geo fenced area.

By clicking on the mobile banner, a consumer is led to a customized landing page, to further takepart in an action such as entering a sweepstakes.

As soon as a smart phone user engages with a desired app, the resized OOH ad will appear on their phone as a mobile banner.

Example: Your desired audience accesses an app while at an event creating brand association extending your campaign reach and frequency.

Benefits:• Extend brand association with an event• Deep consumer engagement• Social and “offer” opportunities

Redirect From The Competition

Consumer clicks the banner ad

The end user views a complementing ad that delivers crucial information or value, such as finding the nearest store location to gain market share.

The passerby sees an OOH advertisement, traveling through a pre-defined geo fenced area.

By clicking on the mobile banner, a consumer is led to a customized landing page, to further take part in an action such as creating a online order or obtain directions to the nearest store location.

As soon as a smarphone user engages with a desired app, the resized OOH ad will appear on their phone as a mobile banner.

Example: Your desired audience accesses an app upon shopping at a competitor location. Your ad features competitive products or sales, to driving consumers to away from the competition.

Benefits: • Gain market share• Talk to a ready-to-buy audience

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