latest marketing tech - gaming, geofencing, ios8, ibeacons
TRANSCRIPT
!Creative Projects, Serious Solutions
WHY XYGLO?
Industry needs to be predictable Creative industries move fast
Technology is outpacing traditional IT based industries
WHAT IS XYGLO?
Projects Collaborations
Bringing Industry and Creativity together
WHO IS XYGLO?
Richard Bown !
Software Engineer Technology Consultant
Product Designer
INDUSTRY CLIENTS
INSPIRATION
Computing Power / Accessibility Mobile / Web
Social / Location Connected Devices / Internet of Things
Maker Movement
PRODUCTS
PARTNERS
Creatives Marketers
Digital Advertisers ‘Traditional' IT Industries
Product Engineers Hardware Engineers / Makers
OPPORTUNITIES
App Web APIs
Device Hacking Environment Hacking Kickstarter / Indiegogo
TECHNOLOGY
Mobile (Native, Cross platform) Cloud (AWS, Google, Azure) stacks Data Integration - IoT, Big Data, APIs
Bespoke (Hardware, Electronics, Infrastructure) !
Barriers to entry are low
GAMES
Fun Social
Rewarding
FUN
Playable Cities (dConstruct) !
http://www.hellolamppost.co.uk/ !
https://www.facebook.com/2.8HoursLater !
http://www.watershed.co.uk/playablecity/
SOCIAL
Mobile Web / Desktop
Social
GAMES
Gaming as opportunity Competition and reward
Social status / inclusion / division Anthropomorphism - objects in environment
LOCATION
Geofences and push notifications
LOCATION
Internet of Things? Connected Devices
Data gathering / measurement
LOCATION
App tracking Apple iOS / Android / WP8
iOS8 "Suggested Apps”
LOCATION
Nudges Interaction / social
Simple - sticker on phone
CREATE AND CONNECT
Connectivity and accessibility are drivers: !
Software Hardware
Web / Legacy
CREATE AND CONNECT
Innovative, extensible
CREATE AND CONNECT
Connecting opportunities: !
Anthropomorphising Inanimate Shops and footfall / reinventing real estate
Events and stunts