How To Enhance Your Business With Geofencing

Table of Contents❑What is Geolocation and Geofencing❑How GeoFence Works❑How Businesses Are Getting Involved With Geolocation❑How Its Helpful for the Customers❑Geofencing for Small Business❑Ways to Use Geofencing Effectively❑How To Build Geolocation Into Your Social Strategy❑How To Go Beyond Coupons To Encourage Check-ins❑Mobile Survey Best Practices❑Why Consumers Use Geolocation Apps❑Geofencing Best Practices❑Example of Geofencing❑Benefits from Geofencing

❑ Geo Location - A term used to describe the capability to detect and record where you and other people are located, and to use the information to enhance the desktop using an Internet-connected computer or device.

❑ Geo Fencing - Geofencing allows you to trigger an “event” to happen when a mobile device enters the specified location/range

General Terms To Define : “Geo Location” & “Geo Fencing”

How GeoFence Works

❑Geolocating, also called “geofencing,” is now moving past traditional location-based applications and check-ins to embrace a range of mobile capabilities.

❑A virtual barrier that is defined by using Global Positioning System (GPS).

❑An administrator sets up a trigger alert to be sent when a device is within the geofence.

❑These alerts are sent to the device by native messaging services.

❑ One popular mobile geolocation campaign involves sending coupons and deals through alerts. Businesses offer special gifts, alerts to flash sales and early access via proximity alerts. When customers near a store, their phone receives a coupon notification.

How Businesses Are Getting Involved With Geolocation

❑ Geofencing is not just about stressing users with messages whenever they go to places.

❑ If you manage to come up with something timely, relevant, and useful – even if not frequently – it’ll be a win. Because ultimately your geofence messages should improve your customers’ experience, and provide them with extra benefits.

How Its Helpful for the Customers

❑ Geofencing is particularly useful for promoting limited-time offers, because it sends the ads only to consumers who are nearby at certain times. The only catch is customers must opt in to receive your messages.

Geofencing: Targeted Mobile Strategies for Small Business

❑ Refine your customer targeting and boost conversion rates : Alen Malkoc, CEO of Optvn, In his experience, conversion rates are better within a smaller radius. “Most importantly, the conversion from lead to new customer to repeat customer is much higher for a geofencing marketing campaign” than other digital marketing tools.

❑ Define your ideal perimeter. Determining the ideal radius for your business isn’t a guessing game; it’s a matter of supply and demand.

❑ Drive traffic to your small business. Geofencing is an affordable way to deliver your marketing messages to the right people, at the right time, and in the right place. According to study by Playcast, 53 percent of shoppers have visited a retailer after receiving a location-based alert, and 50 percent say that visit was unplanned.

Ways to Use Geofencing Effectively

❑ Tell your social networks that checking in is important to you. Make sure you remind your fans and followers to check in, especially for important or large events.

❑ Encourage cross-promotion from location services to social networks. Offer rewards for App check-ins – but only if the person is also a Facebook fan. Deliver rewards through Facebook to assure compliance.

❑ Use geographic information from social networks to drive location-based participation. Social networks like Facebook have city/state data on users – so use that for targeted messaging to drive in-store experience

How To Build Geolocation Into Your Social Strategy

❑ Create a branded app or layer: your brand’s fans have something important in common i.e YOU so help them meet each other by having your own geolocation experience.

❑ Use badges to drive new behaviors: Giving someone a free coffee after they already bought nine is incentivizing something they would have done anyway. Instead, use achievement badges to push someone to do something they would not have otherwise done – like recommend your business to a friend.

How To Go Beyond Coupons To Encourage Check-ins

Mobile Survey Best Practices

Offer incentives or rewards for their time

❑ Coupons: The most common geolocation marketing approach is a discount for checking in. In survey its found McDonald’s tested this approach and increased check-ins by 33%

❑ Badges – To get the loyalty from the app like recommend app to friend and get free service

❑ Social Engagement: By far, the most important motivation for consumers is the social component of location.

Why Consumers Use Geolocation Apps

Geofencing Best Practices

Be realistic about the size of your fence50-100 feet recommended for best results

Example of Geofencing

Geofencing can trigger promotions or incentive based rewards for completing a short survey when someone

enters a store

Benefits from Geofencing

Data in the MOMENT

Benefits from Geofencing cont…

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premises

Thanks For Your Time !

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