ISV Partner Benefits Technical Benefits by Tier

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Safe Harbor*

*also review your Partner Non-Disclosure Agreement (NDA)

ISV Program Overview John Richter Director, Partner Community

Partner Community  Your one-stop shop for information, education, & collaboration

http://p.force.com/isvprogram

•  New ISV program details

•  App Academy program training for all ISVs

•  Collaborate with program staff & other partners

•  Partner Roadmap Webinar Replay – July 9

•  All ISV Benefit Webinars

•  Office Hours

•  New resources

•  Support

The Salesforce Partner Program  World’s Leading Cloud Partner Program

ISVs

Consulting Partners

Resellers

Digital Agencies

Partner Community

Partner Operations

Partner Marketing

Partner Development

Salesforce Partner Program Tiers Taking success to the next level*

*See Partner Community for terms & conditions.

•  Performance-based criteria

•  ISV & SI Partners

•  Program requirements

•  Benefits by tier

•  Clear path for advancement

Salesforce Partner Program Tiers Performance-based criteria*

Registered SI – PVS < 250 points + fee Registered ISV: ACV < $30K

Silver SI: PVS = 250 – 449 + fee Silver ISV: ACV = $30K - $199K

Gold SI: PVS = 450 – 699 + fee Gold ISV: ACV = $200K - $999K

Platinum SI: PVS = 700 – 1000 + fee Platinum ISV: ACV > $1M

*PVS = Partner Value Score, ACV = Annual Contract Value. See Partner Community for terms & conditions.

Free* Registered Silver Gold Platinum Minimum ACV

Attainment None None $30K $200K $1M+

Technology Access

Technical Enablement Self-Service

Pre-Sales Webinars

Office Hours

Pre-Sales Post-Sales Webinars

Office Hours

Pre-Sales Post-Sales Webinars

Office Hours

Pre-Sales Post-Sales Webinars

Office Hours

Marketing AppExchange Listing

Webinars Office Hours

Access to AMP AppExchange Listing

Webinars

Office Hours Access to AMP

AppExchange Listing

Webinars

Office Hours Access to AMP

AppExchange Listing

PR Promotion, Designated Mktg Support, Webinars, Office Hours,

Access to AMP, AppExchange Listing

Go-To-Market Resources Self-Service Limited PAM Support Full PAM Support

Partner Success Support Business Reviews

Full PAM Support Partner

AE Promotion Partner Success Support

Business Reviews Full PAM Support

Additional Paid Features: Designated Tech Enablement, Partner Developer Support, Partner Premier, ISV Program Architect, Designated Partner Success Manager

Salesforce Partner Program for ISV Partners Delivering Benefits at All Levels

*Free partners not subject to 25% PNR

ISV Tier Features & Benefits  Technology Access Tier Free Registered Silver Gold Platinum Minimum ACV Attainment Needed – < $30K $30K - $199K $200K - $99K > $1M+ TECHNOLOGY ACCESS Force.com Developer Edition Org with Lightning ● ● ● ● ● Lighting UI Component Framework ● ● ● ● ● Workflows and Logic ● ● ● ● ● REST & SOAP APIs ● ● ● ● ● Mobile Services ● ● ● ● ● Identity Services ● ● ● ● ● App Analytics ● ● ● ● ● Code packaging and protection ● ● ● ● ● Licensing & Trial Management ● ● ● ● ● Subscriber Support Services ● ● ● ● ● Monthly Office Hours ● ● ● ● ● App doesn't count against customer org limits ● ● ● ● ● AppExchange Store Builder ● ● ● ● ● Development, Test & Pre-Release Environments ● ● ● ● ● Publishing Upgrades to Managed Packages ● ● ● ● ● 2 Free CRM Licenses for Business Org ● ● ● ● ● Sell Your App to Group and Professional Edition (API Token) ● ● ● ● Heroku for ISV Partners   ● ● ● ● Desk.com for ISV Partners   ● ● ● ●

Take a Deeper Dive into Technical Benefits Benefits with Resources

Benefits Resources Developer Edition Org w/Lightning p.force.com/lightningready Workflows & Logic developer.salesforce.com/page/App_Logic REST APIs developer.salesforce.com/page/REST_API SOAP APIs developer.salesforce.com/page/SOAP_API Mobile Services p.force.com/Salesforce1 Identity Services salesforce.com/identity App Analytics p.force.com/applisting Licensing & Trial Management p.force.com/distribute Monthly Office Hours p.force.com/officehours 2 Free CRM Licenses for Biz Org p.force.com/bizorg

ISV Tier Features & Benefits  Technology Access Tier Learn More Minimum ACV Attainment Needed

TECHNOLOGY ACCESS Force.com Developer Edition Org with Lightning p.force.com/lightningready Lighting UI Component Framework p.force.com/components Workflows and Logic developer.salesforce.com/page/App_Logic REST & SOAP APIs developer.salesforce.com/page/REST_API Mobile Services developer.salesforce.com/page/SOAP_API Identity Services salesforce.com/identity App Analytics p.force.com/applisting Code packaging and protection p.force.com/guide Licensing & Trial Management p.force.com/distribute Subscriber Support Services p.force.com/guide Monthly Office Hours p.force.com/officehours App doesn't count against customer org limits p.force.com/guide AppExchange Store Builder https://appexchange.salesforce.com/listingDetail?listingId=a0N30000000pu0LEAQ Development, Test & Pre-Release Environments p.force.com/hub and http://p.force.com/releases (pre-release link) Publishing Upgrades to Managed Packages p.force.com/guide 2 Free CRM Licenses for Business Org p.force.com/bizorg Sell Your App to Group and Professional Edition (API Token) p.force.com/guide Heroku for ISV Partners p.force.com/heroku Desk.com for ISV Partners p.force.com/desk

Overview of Benefits for ISVs Bill Mariani Director, ISV Technical Evangelist

ISV Tier Features & Benefits  Technology Access Tier Free Registered Silver Gold Platinum Minimum ACV Attainment Needed – < $30K $30K - $199K $200K - $99K > $1M+ TECHNOLOGY ACCESS Force.com Developer Edition Org with Lightning ● ● ● ● ● Lighting UI Component Framework ● ● ● ● ● Workflows and Logic ● ● ● ● ● REST & SOAP APIs ● ● ● ● ● Mobile Services ● ● ● ● ● Identity Services ● ● ● ● ● App Analytics ● ● ● ● ● Code packaging and protection ● ● ● ● ● Licensing & Trial Management ● ● ● ● ● Subscriber Support Services ● ● ● ● ● Monthly Office Hours ● ● ● ● ● App doesn't count against customer org limits ● ● ● ● ● AppExchange Store Builder ● ● ● ● ● Development, Test & Pre-Release Environments ● ● ● ● ● Publishing Upgrades to Managed Packages ● ● ● ● ● 2 Free CRM Licenses for Business Org ● ● ● ● ● Sell Your App to Group and Professional Edition (API Token) ● ● ● ● Heroku for ISV Partners   ● ● ● ● Desk.com for ISV Partners   ● ● ● ●

Lightning Component Generally Available AppExchange for Components

Separate store for Components

Similar to the AppExchange:

•  Listings

•  Ratings

•  Categories

p.force.com/components

Other Custom Objects

•  Custom Fields & Validation Rules •  Custom Buttons & Links •  Record Types, Field Sets

•  Custom Tabs •  Permission Sets •  Custom Settings

Visualforce

•  Pages •  Components •  Static Resources

Enable removal of components from managed packages (GA) Flexible Managed Packages

p.force.com/guide

Push Upgrades Push new versions and bug fixes of your App

p.force.com/guide

Pilot (Winter’16) Push Upgrades API

Get Subscriber

Orgs

Create Push

Request

Create Push Jobs for Push Request

Schedule Push

Query status of

Push

Process Errors

API (SOAP or REST)

p.force.com/releases

Licensing and Trial Management  Provide free trial Orgs with your App

Trialforce License Management App

p.force.com/distribute

Subscriber Support Services  Log into your customers Org to troubleshoot issues

User’s Grant Login Access ISVs Login as Customer User

p.force.com/guide

Environment Hub

•  Create and manage Salesforce Orgs from one central location

•  Leverage Single Sign On (SSO) to log in to any of your Orgs with a single click

•  Keep track of all the Orgs required to run your business

p.force.com/hub

App doesn’t count against customer org limits

Apps, Tabs & Object Limits in Customer Orgs

p.force.com/guide

Heroku Benefits for ISVs Tim Kohrumel Technical Evangelist

Heroku Is A Developer Platform as a Service

• Developer Productivity • Operational Excellence • Connected to SFDC

Data Center

Networking

Servers

Storage

Virtualization

Operating System

App Runtime

Application Application

Op

erat

ions

IaaS

Heroku Advantage Heroku provides a layer of agility for developers and value-add services

Hardware

Network

Operating Systems & VMs

Heroku Connect

150+ Add-ons

Postgres Database

Language Runtime

Scale, Balance, Failover

Shellshock Patched in 12 Hours

Value-Add Services “We Wear the Pager” Security at Scale

Heartbleed Patched in 24 Hours

 Build Heroku customer apps that bring together powerful services to sync and store customer data across systems, all part of the Salesforce Customer Success Platform

Heroku Apps Create More Value with Salesforce Data

Store, aggregate, and transform large volumes of

data for Salesforce and non-Salesforce systems

Bi-directionally synchronize data with Salesforce systems

at scale in real time

Heroku Connect Heroku Postgres

Deploy code fast and without friction, run top languages at any scale

Ruby Node.js Java PHP Python Scala Clojure

Heroku Runtime (Dynos)

Sync Store Present

NEW: Heroku Enterprise - Private Spaces Your own private Heroku, delivered as a service

Hybrid Force + Heroku Applications

Users

Ope

n A

PIs

Standard Objects Customer Authentication

REST Services Managed Package (Objects, Classes, Pages, etc.)

Storage

Force + Heroku lets you do more

Utilize your existing IP and

skills

Implement logic in appropriate languages (e.g. Scala, Clojure)

Run CPU intensive

computations

Manipulate binary data/files

Store and analyze large

volumes of data

Broker connections to

sensors and devices

Free Heroku Resources for ISVs

•  2 Dynos

•  Heroku Postgres managed database

•  Heroku Connect Dev Edition

•  Heroku Organization Account

•  Enterprise Grade Support SLA

•  Architecture assistance from TE Heroku Experts

Thank you

Desk.com Benefits for ISVs Dariush Mojahed Manager, Solution Engineering

Optimize for Customers Measure, Adapt & Grow

Deliver Fast, Awesome Customer Service with Desk.com

Quickly Organize Support

All-in-One Support Solution for Fast Growing Companies

CSAT

Knowledge Base Self-Service Mobile Case

Management Simple Setup

Productivity Tools

Business Insights

Integration Multi-Channel Support

Multi-brand Support

27 % + 34 %

+ 38 % + 39 %

+ Decrease in Support

Costs

Faster Case Resolution Time

Increase in Agent Productivity

Faster Response to Customers

Connecting With Customers Increases Success

36% Increase in Customer

Satisfaction

Source: Desk.com Customer Survey conducted February 2014 on 600+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Desk.com Customers

Accessing ISV Partner Benefits John Richter Director, Partner Community

High Level: signature thru provisioning of benefits New Partners

LMA

COA

Trialforce

E. Hub

Execute Reseller Agreement

Welcome Email

On-boarding Checklist

Benefits to build, distribute, license and support

Accompanied by an On-boarding Checklist Welcome to the Partner Program

New case Subtype “Partner Benefits” now live Checklist Content

Log a case thru the Partner Community Existing Partners

Eligibility: •  Partner’s must have a fully executed Reseller Agreement

•  Enrollment fields on their Partner Account must reflect Registered status or above

FAQ’s •  Can my Partner request all 3 options against 1 case?

Yes, if your Partner is eligible and ready to setup all 3 Partner Benefits (Partner Business Org, Heroku and Desk.com) they can follow the help text and consolidate all the needed details against one case

•  Among these 3 specific Partner Benefits which are optional vs required?

Establishing a Partner Business Org is required and necessary to leverage LMA and COA. If your Partner is already a Salesforce Customer using Enterprise Edition or higher, we can add these 2 free licenses to their existing org.

Both the Heroku and Desk.com Partner Benefits are optional, but highly recommended.

Questions?

ISV Tier Features & Benefits  Technology Access Tier Learn More Minimum ACV Attainment Needed

TECHNOLOGY ACCESS Force.com Developer Edition Org with Lightning p.force.com/lightningready Lighting UI Component Framework p.force.com/components Workflows and Logic developer.salesforce.com/page/App_Logic REST & SOAP APIs developer.salesforce.com/page/REST_API Mobile Services developer.salesforce.com/page/SOAP_API Identity Services salesforce.com/identity App Analytics p.force.com/applisting Code packaging and protection p.force.com/guide Licensing & Trial Management p.force.com/distribute Subscriber Support Services p.force.com/guide Monthly Office Hours p.force.com/officehours App doesn't count against customer org limits p.force.com/guide AppExchange Store Builder https://appexchange.salesforce.com/listingDetail?listingId=a0N30000000pu0LEAQ Development, Test & Pre-Release Environments p.force.com/hub and http://p.force.com/releases (pre-release link) Publishing Upgrades to Managed Packages p.force.com/guide 2 Free CRM Licenses for Business Org p.force.com/bizorg Sell Your App to Group and Professional Edition (API Token) p.force.com/guide Heroku for ISV Partners p.force.com/heroku Desk.com for ISV Partners p.force.com/desk

Thank you