introduction to google analytics
TRANSCRIPT
ABOUT BROCK MURRAY• Started as a web designer in 2002• Designed hundreds of websites for
local businesses• Established seoplus+ in 2012• Trainer - Herzing College, Camp
Tech• Contributor – SEMRush, TechSoup
Canada
• Account > Property > View• Dimensions vs Metrics• Basic Metrics You Need to Know (Sessions, Pages/Session, Bounce Rate, Avg. Session Duration, Conversion Rate etc.)• Getting Started• Audience, Acquisition, Behaviour, Conversions• How to Analyze your Web Traffic Sources & Page Performance• In-depth Q & A
AGENDA
ACCOUNT > PROPERTY > VIEW
Dimensions - A dimension is a descriptive attribute or characteristic of an object that can be given different values. Some examples are Browser, Exit Page, Screens and Session Duration.
Metrics - Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Some examples are Sessions, Pages/Session and Average Session Duration.
DIMENSIONS VS METRICS
• Sessions• Pages/Session• Bounce Rate• Avg. Session Duration• Conversion Rate
BASIC METRICS YOU NEED TO KNOW
A session is a group of interactions that take place on your website within a given time frame.
For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.
SESSIONS
AVERAGE NUMBER OF PAGES PER SESSION
PAGES/SESSION
The % of visitors to a particular website who navigate away from the site after viewing only one page.
BOUNCE RATE
Average session duration is: total duration of all sessions (in seconds) / number of
sessions.
AVERAGE SESSION DURATION
The conversion rate is the percentage of userswho complete a desired action.
CONVERSION RATE
• Installing Your Tracking Code•Setup Filters•Setup Goals•Link Webmaster Tools•Link AdWords (if applicable)
GETTING STARTED
INSTALLING YOUR TRACKING CODE
INSTALLING YOUR TRACKING CODE
INSTALLING YOUR TRACKING CODE• Paste your snippet (unaltered, in its entirety)
into every web page you want to track. Paste it immediately before the closing </head> tag.• If you use templates to dynamically generate pages for your site (like if you use PHP, ASP, or a similar technology), you can paste the tracking code snippet into its own file, then include it in your page header.
VERIFY IT’S INSTALLED CORRECTLY• Waiting for Data - The tracking code has been detected on the
homepage of your website, and the Google Analytics servers are updating your configuration before your data can be processed and appear in your reports.
• Tracking Not Installed or Not Verified - The tracking code isn’t set up correctly on your webpages.
• Receiving Data - The tracking code is collecting and sending data to your property.
• Unknown - There's no data available that Google Analytics can use to tell if your tracking code is working. Check your setup to see if you can find a solution.
FILTERS
EXCLUDEYOUR
IP ADDRESS
What’s My IP? http://www.whatismyipaddress.com
BOT FILTERING
BRANDED VS GENERIC TERMS
GOALS• how many people reach a designated page• how many people stay on your site for a minimum amount of time• how many people have viewed a minimum of pages on your website• how many people have triggered an event (such as watching a video)
HOW TO SETUP GOALS
HOW TO SETUP GOALS: DESTINATION
HOW TO SETUP GOALS: DESTINATION
HOW TO SETUP GOALS: EVENTS
HOW TO SETUP GOALS: EVENTS
HOW TO SETUP GOALS: EVENTS
<input type="submit" name="submit" value="Submit" onclick="_gaq.push(['_trackEvent', 'Contact', 'ContactForm']);">
HOW TO LINK WEBMASTER TOOLS
CLICK PROPERTY SETTINGS
SCROLL DOWN TO WMT SETTINGS SCROLL DOWN
TO WMT SETTINGS
CLICK ‘EDIT’. A NEW WINDOW
WILL OPEN
SELECT AN ASSOCIATED SITE IN WMT
SCROLL DOWN TO WMT SETTINGS
SELECT YOUR WEBSITE AND CLICK ‘SAVE’.
IF YOUR WEBSITE DOES NOT APPEAR IN THIS LIST YOU EITHER NEED TO CREATE A WMT ACCOUNT OR YOUR NEED TO GIVE
ACCESS TO THE GOOGLE ACCOUNT THAT IS LOGGED IN.
VERIFY IT’S CONNECTED
HOW TO LINK ADWORDS
HOW TO LINK ADWORDSSELECT YOUR WEBSITE AND CLICK ‘SAVE’.
IF YOUR WEBSITE DOES NOT APPEAR IN THIS LIST YOU EITHER NEED TO CREATE A WMT ACCOUNT OR YOUR NEED TO GIVE
ACCESS TO THE GOOGLE ACCOUNT THAT IS LOGGED IN.
Audience, Acquisition, Behaviour, Conversions
Audience
Acquisition
Behaviour
Conversions
Audience, Acquisition, Behaviour, Conversions
How to Analyze YourWeb Traffic Sources& Page Performance
CUSTOM DASHBOARDS
CAMPAIGNS & UTM CODESSOURCE
MEDIUM
CAMPAIGN NAMEURL BUILDER:
https://support.google.com/analytics/answer/1033867?hl=en&ref_topic=1032998
Q & A
Get in Touch
Address (Head Office) 1114-2720 Queensview DriveOttawa, ON K2B 1A5
Phone & FaxPhone : (613) 866-9327Toll-free: (866) 980-PLUS (7587)
Additional LocationsToronto: (647) 557-3523Calgary: (587) 316-2141
WebWebsite: www.seoplus.caEmail: [email protected]
Social MediaTwitter: twitter.com/seopluscanadaFacebook: facebook.com/seopluscanadaGoogle+: google.com/+seoplusca
SkypeYou can set up an Online chatwith us via SkypeUsername: seopluscanada
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