introduction to google analytics: beginners guide

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Roel Jan Manarang Director of Marketing North Social Media www.northsocialmedia.com INTRODUCTION TO GOOGLE ANALYTICS A BEGINNER’S GUIDE

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My presentation for Gdays Pampanga 2014 event hosted by Google Business Group Angeles about a simple walk through on Google Analytics history, advantage and interface for beginners.

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Page 1: Introduction to Google Analytics: Beginners Guide

Roel Jan ManarangDirector of Marketing

North Social Mediawww.northsocialmedia.com

INTRODUCTION TOGOOGLE ANALYTICS

A BEGINNER’S GUIDE

Page 2: Introduction to Google Analytics: Beginners Guide

ABOUTROELMANARANG

2008

Blogger

2010

MarketingManager

2009

SalesConsultant

2011

Online Marketing

100+ BUSINESSES

X 20 COUNTRIES

Serving the most iconic brands

APPROVED FACEBOOK SME

AGENCY PROGRAM

South East Asia

PRESIDENT

PAMPANGA CHAPTER

SEO Organization Philippines

TOP 1 SALES AND

MARKETING EXPERT

Elance Rankings 2011 - Present

01

FOUNDER AND CHIEF

EXECUTIVE OFFICER

North Social Media

www.northsocialmedia.comwww.northsocialmedia.com

Page 3: Introduction to Google Analytics: Beginners Guide

INTRODUCTION TOGOOGLE ANALYTICSA BEGINNER’S GUIDE

Page 4: Introduction to Google Analytics: Beginners Guide

GOOGLE ANALYTICSA BRIEF HISTORY

SPRING 2005ORIGINALLY DEVELOPED FROM THE URCHIN

ON DEMAND SOFTWARE THAT GOOGLE

ACQUIRED

NOVEMBER 2005FIRST GOOGLE BRANDED VERSION RELEASED

2006IDEAS FROM ADAPTIVE PATH PRODUCT -

MEASURE MAP WERE INTEGRATED INTO

GOOGLE ANALYTICS WHEN GOOGLE ACQUIRED

THEM

MID-AUGUST 2006INITIAL RELEASE & FULLY AVAILABLE TO

USERS

APRIL 2011NEW VERSION OF GOOGLE ANALYTICS

Page 5: Introduction to Google Analytics: Beginners Guide

04

Powerful

WHYUSEANALYTICS

Easy to use

Free Program

Integrates with other Google Products

www.northsocialmedia.comwww.northsocialmedia.com

Page 6: Introduction to Google Analytics: Beginners Guide

GOOGLE ANALYTICS SECTIONSAUDIENCE | ACQUISITION | BEHAVIOR | CONVERSIONS | CUSTOM REPORTS

Page 7: Introduction to Google Analytics: Beginners Guide

AUDIENCE

06

www.northsocialmedia.comwww.northsocialmedia.com

DATE

METRIC GRAPH

SESSIONS | USERS | PAGEVIEWS

PAGES/SESSIONS | AVG. SESSION DURATION

BOUNCE RATE | % NEW SESSIONS

NEW VS. RETURNING VISITOR PIE CHART

DEMOGRAPHICS

SYSTEM

MOBILE

SEGMENTS

SUB SECTION

Page 8: Introduction to Google Analytics: Beginners Guide

ACQUISITION

07

www.northsocialmedia.comwww.northsocialmedia.com

SUB SECTIONSCHANNELS

ALL TRAFFIC

ALL REFERRALS

CAMPAIGNS

KEYWORDS

COST ANALYSIS

ADWORDS

SOCIAL

SEARCH ENGINE OPTIMIZATION

DATE

SEGMENTS

PRIMARY DIMENSION

GOAL OPTION

Page 9: Introduction to Google Analytics: Beginners Guide

BEHAVIOR

08

www.northsocialmedia.comwww.northsocialmedia.com

DATE

METRIC GRAPH

SEGMENTS

SUB SECTIONSBEHAVIOR FLOW

SITE CONTENT

SITE SPEED

SITE SEARCH

EVENTS

ADSENSE

EXPERIMENTS

IN-PAGE ANALYTICS

Page 10: Introduction to Google Analytics: Beginners Guide

CONVERSIONS

09

www.northsocialmedia.comwww.northsocialmedia.com

CATEGORIESGOALS

ECOMMERCE

4 TYPE OF GOALSDESTINATION

DURATION

PAGES/SCREENS PER SESSION

EVENT

Page 11: Introduction to Google Analytics: Beginners Guide

CUSTOM REPORTS

10

www.northsocialmedia.comwww.northsocialmedia.com

Page 12: Introduction to Google Analytics: Beginners Guide

QUESTIONSAND ANSWERS

www.northsocialmedia.com

Twitter@NorthSMedia

FacebookNorthSMedia

PinterestNorthSMedia

e. [email protected]