introduction to google analytics: beginners guide
DESCRIPTION
My presentation for Gdays Pampanga 2014 event hosted by Google Business Group Angeles about a simple walk through on Google Analytics history, advantage and interface for beginners.TRANSCRIPT
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Roel Jan ManarangDirector of Marketing
North Social Mediawww.northsocialmedia.com
INTRODUCTION TOGOOGLE ANALYTICS
A BEGINNER’S GUIDE
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ABOUTROELMANARANG
2008
Blogger
2010
MarketingManager
2009
SalesConsultant
2011
Online Marketing
100+ BUSINESSES
X 20 COUNTRIES
Serving the most iconic brands
APPROVED FACEBOOK SME
AGENCY PROGRAM
South East Asia
PRESIDENT
PAMPANGA CHAPTER
SEO Organization Philippines
TOP 1 SALES AND
MARKETING EXPERT
Elance Rankings 2011 - Present
01
FOUNDER AND CHIEF
EXECUTIVE OFFICER
North Social Media
www.northsocialmedia.comwww.northsocialmedia.com
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INTRODUCTION TOGOOGLE ANALYTICSA BEGINNER’S GUIDE
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GOOGLE ANALYTICSA BRIEF HISTORY
SPRING 2005ORIGINALLY DEVELOPED FROM THE URCHIN
ON DEMAND SOFTWARE THAT GOOGLE
ACQUIRED
NOVEMBER 2005FIRST GOOGLE BRANDED VERSION RELEASED
2006IDEAS FROM ADAPTIVE PATH PRODUCT -
MEASURE MAP WERE INTEGRATED INTO
GOOGLE ANALYTICS WHEN GOOGLE ACQUIRED
THEM
MID-AUGUST 2006INITIAL RELEASE & FULLY AVAILABLE TO
USERS
APRIL 2011NEW VERSION OF GOOGLE ANALYTICS
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04
Powerful
WHYUSEANALYTICS
Easy to use
Free Program
Integrates with other Google Products
www.northsocialmedia.comwww.northsocialmedia.com
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GOOGLE ANALYTICS SECTIONSAUDIENCE | ACQUISITION | BEHAVIOR | CONVERSIONS | CUSTOM REPORTS
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AUDIENCE
06
www.northsocialmedia.comwww.northsocialmedia.com
DATE
METRIC GRAPH
SESSIONS | USERS | PAGEVIEWS
PAGES/SESSIONS | AVG. SESSION DURATION
BOUNCE RATE | % NEW SESSIONS
NEW VS. RETURNING VISITOR PIE CHART
DEMOGRAPHICS
SYSTEM
MOBILE
SEGMENTS
SUB SECTION
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ACQUISITION
07
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SUB SECTIONSCHANNELS
ALL TRAFFIC
ALL REFERRALS
CAMPAIGNS
KEYWORDS
COST ANALYSIS
ADWORDS
SOCIAL
SEARCH ENGINE OPTIMIZATION
DATE
SEGMENTS
PRIMARY DIMENSION
GOAL OPTION
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BEHAVIOR
08
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DATE
METRIC GRAPH
SEGMENTS
SUB SECTIONSBEHAVIOR FLOW
SITE CONTENT
SITE SPEED
SITE SEARCH
EVENTS
ADSENSE
EXPERIMENTS
IN-PAGE ANALYTICS
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CONVERSIONS
09
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CATEGORIESGOALS
ECOMMERCE
4 TYPE OF GOALSDESTINATION
DURATION
PAGES/SCREENS PER SESSION
EVENT
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CUSTOM REPORTS
10
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QUESTIONSAND ANSWERS
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Twitter@NorthSMedia
FacebookNorthSMedia
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