introduction to google analytics goals

12
Deciding on Goals for your site and setting them up in Google Analytics by Ileane Smith April 2012

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Presentation I did during a Google Plus for Business Hangout on Air hosted by Chris Lang on April 25, 2012 http://www.googlingsocial.com/?p=1475 You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg

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Page 1: Introduction To Google Analytics Goals

Deciding on Goals for your site and setting them up in

Google Analytics

by Ileane SmithApril 2012

Page 2: Introduction To Google Analytics Goals

What are your Goals?

You can have multiple goals for your site, but until you figure out, your goals - You will be:

LOST!

Page 3: Introduction To Google Analytics Goals

No Goals in GA yet? Your brand new reports that track social impact will be blank!

You haven't defined any goals

So we're unable to measure the value of social referrals on your site!

Page 4: Introduction To Google Analytics Goals

Set up your goals in GA and your social value report can look like this!

Page 5: Introduction To Google Analytics Goals

And this!

Page 6: Introduction To Google Analytics Goals

Types of Goals

Number of Pages Visited on Site

Length of Time Spent on Site

Destination URL

Event (advanced)

Page 7: Introduction To Google Analytics Goals

Goals in Google Analytics

Here's the Goals tab

Page 8: Introduction To Google Analytics Goals

How Many Pages Were Visited

Page 9: Introduction To Google Analytics Goals

How Long Did They Stay

Page 10: Introduction To Google Analytics Goals

URL Destination

Exact Match

Head Match

Regular Expression Match

Page 11: Introduction To Google Analytics Goals

Once you have Goals set up in Google Analytics

you can see which social networks are bringing your site quality traffic and the highest

ROI!!

Page 12: Introduction To Google Analytics Goals

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