International Business Development, Marketing & PR

With over 30 years shaping businesses at the interface of marketing, sales & PR in industry and services for renowned players in Germany and abroad, I am a passionate networker and match-maker in the B2B sector with particular focus on the topics retail, hospitality and location & destination marketing.

Sound knowledge in all facets of modern brand communication, distinct multilingual communication skills, and thinking and acting in the context of diverse cultures and target groups are my basis to successfully advance projects on transnational level.

When do we start our cooperation? Sincerely yours,

Düsseldorf, July 2020

DEVELOPING YOUR BUSINESS

CORE COMPETENCES

• Development of marketable concepts

• Target-oriented communication on all channels and media

• Distinct feeling for future topics of key industries

• High creativity in content development and brand presentation

• Efficient and responsible task and deadline management

Transnational communication has always been in the foreground of my professional life. Studying in France, working in Italy, selling Japanese products in Europe, marketing German trade fairs in the world, attracting players in European countries for investment opportunities and events in India, connecting with Africans of different nations creating platforms for intercultural and business exchange…

INTERNATIONAL DESTINATIONS

Düsseldorf is an excellent location for approaching and networking with organizations, industry associations and companies of all sizes. The capital of North Rhine-Westphalia, the most populous state in Germany, is located in the Rhine-Ruhr metropolitan region with around 10 million inhabitants. With its leading trade show organizers, it is a hub for international events. Good economic conditions and a cosmopolitan mentality made and make the region, and above all Düsseldorf, attractive for the establishment of international companies and communities, perfectly connected by its international airport. Numerous consulates and industry associations are based here.

MY HOMEBASE DÜSSELDORF, GERMANY

• MICE • Retail • Real Estate/Property Developer • Architecture • Interior Design (Stores, Malls,

Hospitality, Healthcare…)

INDUSTRIES

• Geothermal & Construction Industry • Food & Food Service • Food Production Technologies • Wines & Spirits • Fashion & Textile Production

My networks and industry knowledge are particularly pronounced in the following sectors. However, I am used to and always eager to immerse myself in new subjects and develop an efficient strategic access to the sectors.

• Market analysis

• Market access strategies, concept development

• Identification of relevant business partners, lead generation, data base development

• Initial business contacts, match-making

• Identification of new business segments

• Liason or representation office in Düsseldorf

• Identification of relevant trade shows, conferences and industry meetings

• Participation organization, research for sponsoring and speaking opportunities

BUSINESS DEVELOPMENT

• Elaboration of a business plan

• Acquisition of speakers, visitors, exhibitors & sponsors

• Establishment of partnerships with event organizers and industry associations

• Accompanying marketing & press activities

• Concept, marketing and project management of trade shows, conferences, seminars

and entrepreneurs travel

• Organization of promotion events and event participations in Europe

• Setting up of a representation office in Düsseldorf

BUSINESS DEVELOPMENT FOR EVENT ORGANIZERS

• Concept & strategy

• Content marketing, Storytelling

• Advertisement material - design* and copywriting

• Product/project descriptions (i.e. for award submissions)

• Social media, blogs

• Content creation and management website, incl. SEO**

• Newsletter creation - content and design

• Mailing/acquisition texts

• Translations English, French, Italian, German

MARKETING & TEXT

* Cooperation with highly talented freelance graphic designer ** When required, provision of state-of-the-art online presence in cooperation with freelance web designer

• Public relations - concept and strategy • Writing of press releases and distribution in the trade press • Organization of press events

• Building of media partnerships

• Database development and maintenance

• Writing of expert contributions for specialist trade magazines

• Company portraits • Interviews • Event reports

PRESS AND JOURNALISM

JOURNALISM - PUBLICATIONS

Selection of some of my publications in the specialist trade press.

African Design Magazine, ZA Report on Retail Design, 12 p.

Progressive Grocer India Event Reports

Retail Magazine, India Event Reports

POS Magazine Event Report Store Design Conference

PRESS CLIPPING INTERNATIONAL

Bob Magazine, South Korea Project Report

Brandesign, China Project Report

Obiettivo vendita, Italia Project Report

AlShop, Brasil Project Report

African Design Magazine, ZA Project report, 5 p.

Selection of some project reports in the specialist trade press, published with my text about the company’s projects (no paid advertisement or advertorial)

PRESS CLIPPING NATIONAL

AIT Architecture Magazine

medAmbiente Healthcare Magazine

MEC Metro ECE Expert/Guest Contribution for customer Annual Magazine

Sport + Mode Cube Architecture Magazine

Shopping Center Report, EHI

TEXT CREATION ADVERTISING MATERIAL - EXAMPLES

Copywriting Restaurant Design

Interview for newsletter, topic City Marketing

Copywriting Food Court Design

Copywriting Corporate Architecture Decathlon Office

Article Company Magazine

Editorial Company Magazine

Concept & Text for brochure Hospital Design

Concept & text, German/English, 68 p. Company Magazine

REGIONS & LANGUAGES

• GERMAN mother tongue

• ENGLISH business fluent

• FRENCH business fluent

• ITALIAN business fluent

• SPANISH conversation level

• EUROPE

Focus Germany, Austria, Switzerland,

France, Italy, Benelux, UK*

• ASIA

Focus India and Japan

• AFRICA

Focus sub-Saharan Africa, Rwanda, Senegal

* opportunities of any other European of relevance will not be neglected

1983 – 1989 UNIVERSITÄT KASSEL/GERMANY Diploma in Romance Studies with integrated courses in Economic Science Focus: Regional and Literary Studies France and Italy, Business and Political Economics. Semester abroad at Université Paul Valéry, Montpellier, France

1989 – 1990 TOURIST GUIDE IN ITALY FOR TUI GROUP & AUTHOR OF TRAVEL GUIDES (Venice, reports in travel magazine, language guide Italian)

1990 - 1996 EXPORT MANAGER AT TOMBOW PEN & PENCIL GMBH European subsidiary of Tombow Pencil Co. Ltd., Japan, leading producer in office supplies

PROFESSIONAL STAGES

2008 FOUNDING OF Working on fee basis as DIRECTOR MARKETING & PR EUROPE FOR IMAGES GROUP, NEW DELHI, INDIA Specialist publisher and conference organizer for retail, real estate, food and fashion topics

1997 - 2007 SALES & PROJECT MANAGER AT MESSE DÜSSELDORF GMBH for B2B events in Düsseldorf and satellite events in Brno, Shanghai and Moscow. Industry focus: Retail & Hospitality (EuroShop - world’s leading trade show for investment goods in retail/retail partners - EuroCIS - IT and communication in retail - ProWein - Wines & Spirits - InterMopro/InterCool/InterMeat - Food and Food Technology - hogatec - HORECA).

PROFESSIONAL STAGES

DIRECTOR SALES FOR „THE CONFERENCE GROUP“/DEUTSCHER FACHVERLAG, FRANKFURT, GERMANY Specialist publisher and conference organizer for retail, real estate, food and fashion topics

PROJECT CONSULTANT GEO-T-EXPO FOR INTERNATIONAL GEOTHERMAL CENTER, BOCHUM, GERMANY in cooperation with Messe Essen. Development of an international trade fair for the geothermal and construction industry.

PROFESSIONAL STAGES

HEAD OF PR & BUSINESS DEVELOPMENT FOR KPLUS KONZEPT GMBH, DÜSSELDORF, GERMANY Agency for Brand Communication and Interior Design

SINCE 2019 Various customers in the retail, real estate, hospitality and healthcare sector

Ms. Weller has successfully set the course for the establishment of an international industrial trade fair. Due to her experience and her competent and obliging appearance she not only succeeded to win key customers for the fair, but to get an international attention for the new event already in the early phase. Her intercultural competence and multilingualism are part icu lar ly noteworthy; qual i t ies particularly important for the set-up phase of the international trade fair.

CEO Prof. Dr. Rolf Bracke

She fulfilled her tasks with professional competence, personal commitment, a pronounced sense of responsibility and a high degree of reliability. Ms. Weller was characterized by her own ideas, initiative and an exact, consistent, systematic and flexible way of working. She contributed significantly to t he expans ion o f t he exh ib i to r participation at the trade fairs under her responsibility with decisiveness, assertiveness and excellent negotiating skills. Division Director Dr. Manfred Kotschedoff

REFERENCES

Customers taken to India:

REFERENCES

Ms. Weller has succeeded in achieving the targeted expansion of the company since the beginning. She set kplus konzept as one of the leading service providers in the industry environment and also placed the company effectively in the opinion-leading media. She has acquired numerous well-known new customers in business areas of particular relevance to the company and could also make use of her resilient network. With her ambitious goals and a high level of personal commitment, she has systematically expanded and differentiated our customer and industry portfolio. This is due in particular to her excellent communication, strategic and analytical skills and her goal-oriented approach.

CEO Markus Kratz

Particularly noteworthy are her achievements not only to have successfully taken over the entire export sales division within a very short time but also to have achieved an increase in turnover of 30% already in the first year. Mrs. Weller made a necessary and promising change of importers in the two most important export markets for the company, France and Italy, with equal efficiency. In the Eastern European markets of Poland, Hungary, Estonia and Slovakia she acquired new partners with whom she developed a successful business relationship. Her performance has always been based on her ambitious goals, which she has pursued consistently and with great dedication. All this with a high degree of personal commitment.

CEO Tombow Europe Takashi Kushida

REFERENCES

Susanne Weller Parkstraße 27 40477 Düsseldorf Germany Phone +49 211 16453973 Mobile +49 211 16096039479 Email sw@wellerconsulting.de Web www.wellerconsulting.de

CONTACT