@outwritepr@anthony_bullick

How we enhance and maintain reputations in today’s PR world

Tuesday 16 February, 2016

Who we are

• 22 years providing high quality content

• Digital as standard

• Bespoke strategies

• Coaching and training

• Experts in crisis management

• A 24/7 team

Why PR?

The Chartered Institute of Public Relations (CIPR) says:

“PR is about your reputation. It is the result of what you do, what you say, and what others say about you.”

Why is your reputation important?

Plus verbal communication, mass mail, and signs at events and exhibitions

Today’s media world

• The media is not dead, it’s just changed• The journey people take to access news has

changed• So – the media is still a trusted third party

• And every business is also a media outlet

• Your own content can enhance your reputation

For Outwrite, it’s a 50/50 split.

• Paid: promoted/sponsored social media activity

• Earned: media relations (local, national and trade), blogger outreach

• Owned: website (news and blog), newsletters, own social media

PESO

• Shared: social media posts, online news articles, blogs

Plevin, one of the country’s leading wood recycling companies, was keen to raise

awareness of its business and increase its reputation within the industry.

Aaron & Partners was keen to publicise its areas of expertise and the specialisms of its

lawyers.

The brief included communicating this to key decision makers in the sectors that the firm

specialised in.

Britain’s only Prime Ministerial library was seeking to increase its awareness to a specific

audience. 

The North Wales branch of the IoD wanted to increase attendance at events. 

In 12 months we:

• Secured 27 pieces of coverage across North Wales

• Built a Twitter community likely to engage with content

• Almost 70 per cent of followers on Twitter are based in the UK, with 60 per cent in, or close to the border of, Wales  

Number one region….

Tree Carving was seeking to raise awareness of its brand, and to enhance its reputation.

• Trained and qualified to place your brand in a positive light in front of your target audiences

• No matter where people see your brand: Outwrite ensures they know, like and trust you

Why Outwrite

• We write it in the style of the third parties = your/our words

• We are qualified and experienced content creators

Questions?

www.outwrite.co.uk@outwritepr@anthony_bullick