1.Blogging for BusinessCreating Conversations in a New Marketing AgeS

2. New MarketingS Mass Marketing is DeadS Moved from Economy ofScarcity to the Economy ofS Replaced by the Mass ofAbundanceNichesS Customers have scores ofS Markets have becomechoices conversationsS Customers are the influencers S Your Customers are your Adof buying decisions Agency 3. A Blog Makes You anOpinion LeaderS Enter ConversationsS Offer useful informationS Get Customer inputS Shape the conversation 4. What is a Blog? Blogging in Plain English By Lee Lefever 5. Blogging is ConstantS Blog ---> Newspaper S Whats the ConversationToday?S Throw-away ContentS Website is static S Every Conversation is atentacle to draw into the mainsite WEBSITEBLOGS 6. When is ablogsuccessful?Linking & Conversing 7. BlogElements Title Tag Line Post Title Recent Posts Subscribe Feed Email Newsletter Archives Categories Tags 8. Tools forBlogging Camera Smart phone (NTH) Photo Editing softwarePicnik Google Alerts Google Keyword Tool Google Analytics Google Reader 9. Preparation #1 Niche and PersonalityS What is Your Niche?S What does your voice, your brand, your personality style?S Give your blog a name and tagline 10. Preparation #2Who is yourCustomer? Who are your customers? What are they talking about? Where are the conversations? What do they want to know? Develop 3 to 5 Categories for posts 11. Preparation #3Blog bankSearch blogs and create a bank oflike blogs using Google ReaderLook forniche, personality, conversation, great content 12. Preparation #4Headshot and bioFind a photo of your face andcreate a good headshot withphoto editor. 300 pixels wide.Write a brief bio aboutyourself. Include thingsappropriate to theconversation of youcustomers.Remember ---> Blogs AreFun! 13. Preparation #5 Choose CategoriesCome up with five to ten blogpost ideas that will fit yourchosen categories.Use Google Calendar to settentative dates for posts. 14. Static Pages forPages? Your Blog? S About Me S Products Page S Event Page S Contact Page 15. Blog ContentS Title is EVERYTHINGS First Paragraph key word rich. S Use Google Keyword ToolS Must have photo! S 500 to 700 words max think conversation starterS Videos NEVER longer than 3minutesS Break up text lots of white space. People SKIM content 16. Blog ContentS Be Informal funny if possibleS Write tight make every wordcount.Habakkuk 2:2Write the vision. Inscribe it ontablets so that the runner may readit. 17. Some Legal PointsS Any content written by you is copyrighted by you.S Any photograph you take is copyrighted by you.S Copyright follows the individual.S It is illegal to reuse content from the web without permission (includesgraphics, photo images, text) from that individual. 18. Business Blogging EthicsS Steer clear of creating Blogging or Social MediaGuidelinesS Better to have a Communications Policy and apply itto all forms of communication. 19. GettingFollowers Follow blogs yourself Make thoughtful comments Use Twitter Use Instagram Use Facebook Post often 3 to 5 times aweek. Guest bloggers (careful) Consistently post 20. Blogging taps millions of televangelists to tell your story. Thecustomers become your ad agency.YOU become an opinion leader and can influence thebehavior of your customers and in turn get them tomultiply that influence. 21. Finding the timeS A Blog post is similar to writing S Plan your posts / have aan email. 500 700 words can collection of ideas on yourbe done quickly.calendarS Use your aggregates, Google S Have a set time of day to post.reader, and Digg to gatherideas for future content. 22. 3 Great Books Click on book icon for more info 23. 3 More Great Books Click on book icon for more info 24. 3 Great E-booksClick on book icon for more info 25. Web Resources 26. Blogging for Businesswww.WritingTheVision.comMindie Burgoyne5775 Charles Cannon Road Marion Station, MD 21838301.648.2010mindie@travelhag.com