strategic pr for small business
DESCRIPTION
Strategic PR for Small Business. Create a Business-Aligned C ommunication S trategy. Common Myths. You need a big b udget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it. Simple Truths. Be real Keep it simple Focus is your friend - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/1.jpg)
Strategic PR for Small Business
Create a Business-Aligned Communication Strategy
![Page 2: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/2.jpg)
![Page 3: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/3.jpg)
![Page 4: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/4.jpg)
Common Myths
You need a big budget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it
![Page 5: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/5.jpg)
Simple Truths
Be real Keep it simple Focus is your friend Let the story unfold Share
![Page 6: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/6.jpg)
Getting Started: Internal
Who are you What makes you special Identify key influencers Build your network
![Page 7: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/7.jpg)
Getting Started: External
Bulletproofing Pick your battles Be consistent across all touch points Low hanging fruit
![Page 8: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/8.jpg)
Questions?!
![Page 9: Strategic PR for Small Business](https://reader035.vdocuments.us/reader035/viewer/2022070420/56815e90550346895dcd1fee/html5/thumbnails/9.jpg)
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