Why Marketing in Healthcare

Christine YesinkoMarketing and Innovation

Northcentral University

Choice!

Agenda

• Marketing Basics Defined• 4P’s and Healthcare• Misconceptions about Marketing• Conclusion

What is Marketing

Having the Right Product/Service

In the Right Place

At the Right time.

4P’s of Marketing

Price Drivers

Deductibles/Copays/Self-Insured/Underinsured/Not Insured

Product/Services

Medical EquipmentHouse Calls

Preventative CareEducation

Placement

Placement Means OpportunityLocation- Hospital,

Office, ClinicHours of Operation

Promotion

• Media Outlets• Newspaper/Magazine

• Press Releases• Establish Social Media Presence

• Community Outreach.

Misconceptions

• HIPPA Guidelines• Spend Money /Budget Constraints• Marketing to prospects not to customers• No Marketing plan needed• No need to follow trends• Digital Media

Conclusion