Mobile banking doesn’t vary greatly across generations.

MORE LIKELY TO CONVERT

And mobile searches relating to financial transactions are

than desktop searches.

THE MAJORITY OF CONSUMERS USE

MOBILE BANKING APPS:W H Y G E N E R AT I O N D O E S N ’ T M AT T E R

WHICH MEANS

BANKS NEED TO THINK MOBILE FIRST

1.92 BILLION PEOPLEUSE MOBILE APPS DAILYMOBILE APPS

ARE PART OF EVERYDAY

LIFE...

B U T W H AT A B O U T M O B I L E B A N K I N G A P P S ?

of banks havemobile banking

apps

25%

58%

of customers use their bank’s mobile

app daily

69%of customers actively

use their primary bank’s mobile app

80%

APPS ARE BECOMING AN

INTEGRAL PART OF PEOPLE’S BANKING HABITS…

REGARDLESS OF GENERATION.

TOP 5 FEATURESPEOPLE EXPECT IN MOBILE BANKING APPS:

TOP 5 FEATURES PEOPLE IDENTIFY AS NICE-TO-HAVE:

BABY BOOMERS

GEN X

MILLENNIALS

$ $ $ $ $ $

$ $ $ $ $ $ $

$$ $ $ $ $ $

60%

67%

64%

Ability to check balances

Ability to view charges

Ability to transfer money

Ability to view statements

Ability to pay bills

By 2016, 2 billion consumers will have a smartphone

Spending analysis

Budgeting tools

Ability to view

statements

Ability to pay bills

Ability to notify bank of

upcoming travel

$

$$

$$

$

$

$$

SOURCES:

http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694

http://storage.googleapis.com/think/docs/finance-trends-throughout-the-year.pdf

http://info.apptentive.com/money-is-going-mobileTo learn more, visit

www.apptentive.com