apptentive at indiedevlab - grow your app business
TRANSCRIPT
@apptentivewww.apptentive.com
@rgangulyRobi Ganguly
App Stores: Amazing for Distribution
>500,000 Developers
>500mm People
WELL, YOU RUINEDTHIS ONE!…fun factor is gone. So is this app and developer!
BUT: App Stores Are Horrible for Communication
APP stores are very NOISY
>75 Apps Per Person
Q2 2008
Q3 2008
Q4 2008
Q1 2009
Q2 2009
Q3 2009
Q4 2009
Q1 2010
Q2 2010
Q3 2010
Q4 2010
Q1 2011
Q2 2011
Q3 2011
Q4 2011
0
500,000
1,000,000
iOS apps Android apps
App retention is abysmal
0 1 2 3 4 5 6 7 8 9 10 11 120%
100%
38%29%
24% 20% 16% 14% 11% 9% 7% 6% 5% 4%
Retention - Months after Acquisition
Credit: Flurry Analytics
The App Funnel Is Simple
In-App Prompt to Increase Ratings
Prompt & Qualify the people using your App
Only those who answer yes are taken to the app store to rate
Feedback and Consumer Catharsis
Apptentive solicits feedback
Those who click “No” immediately give you feedback.
Are there app problems? Is the service you provide not working? All feedback goes directly to you, instead of being broadcast in the app store.
The Dashboard: A Quick & Powerful Overview
Manage Feedback & View Context
An intuitive inbox
See all messages, contact information, respond, track the thread and get contextual details
Manage & Optimize Ratings Activity
Change Ratings Prompts On the Fly
Modify all ratings prompt activities on the server, ensuring that apps can be optimized in real-time
In-app surveys for Research & Engagement
Ask people about their experience
How did the staff perform? Would the customer return often? Are they liking the app? What would they change?
With in-app surveys, real-time research is easy.
Result: MORE RATINGS
“So how well does it work? I have seen an improvement in ratings, with about twice as many written reviews per day as there were a year ago.”
Increased review volume (50%+)
Result: BETTER RATINGS
Ratings improvements of 1 full star
"We saw a huge boost in the number of reviews, overall rating, and sales when we started to solicit users (went from 3.5 to 4.5 stars)."
Download gain from 1 star increase: ~30%
Result: INTERCEPT NEGATIVE FEEDBACK
Interception Rate: ~20%
How to get these results for yourself
1) Go to www.apptentive.com
2) Sign up
3) Send Robi a note ([email protected]) or a tweet (@rganguly) and mention IndieDevLab
4) We’ll hook you up with 3 months of Pro for free
5) PS: We LOVE FEEDBACK. So, if you give us feedback, tweet about us or to us (@apptentive) or even blog about us, we tend to give out even more stuff