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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Public AC_2009 1 Technology for a Changing World Ed Baker Director Architectures Emerging Markets East Cisco Systems

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Page 1: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 1

Technology for a Changing World

Ed BakerDirector Architectures

Emerging Markets East

Cisco Systems

Page 2: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 2

CISCO VISION

Changing the way the World Lives, Works, Plays & Learns

Page 3: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 3

Three Key Market Transitions

Driven by Video and Collaboration

Future of Connected Life

Future of Work Future

of Computing

Page 4: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 4

Future of Work

Inter-Company Collaboration

MillennialsMobile

ExperienceClusters

of Experts

Page 5: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 5

Innovation Flow between Consumer and Enterprise

Enterprise

Consumer

Very Few Companies Understand Both of These Worlds

Past… Present… Future…

Page 6: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 6

Future of Connected Life

Internet Mobility will be Pervasive

Content Sharing vs. “Owning”

Video Lifestyle

Optimization

Page 7: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 7

Mainframe

Client Server

Minicomputer

Cloud

Web

Disruptor:Virtualization

Future of Computing

1960 1970 1980 1990 2000 2010

Page 8: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 8

The NextInternet

CiscoStrategic

Focus

MediaExperience

PlatformSustainability

Distributed,Virtualized

Architecture

CollaborationPlatform

Video CollaborationSmart

Connected Communities

Virtualization Cloud

Evolution of the Internet

Page 9: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 9

Cisco Strategic Focus:

Video Collaboration

VirtualizationSustainability

Page 10: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 10

Separates Logical from Physical

Virtual Machines

Compute Pools

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Virtual Servers

Network

Storage Pools

Virtual Storage

Mainframe SMP

SAN NAS

Page 11: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 11

Virtual Machines

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Virtual Servers

Network

Virtual Storage

Mainframe SMP

SAN NAS

Increased resource utilization

Decreased power and cooling

Faster provisioning

Higher availability

Business continuity

Page 12: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 12

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Network

Virtual Machines

Virtual Storage

Virtual Servers

Virtualization Complex at Scale

Mainframe SMP

SAN NAS

Page 13: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 13

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Network

Virtual Machines

Virtual Storage

Virtual Servers

Mainframe SMP

SAN NAS

Policies

Management

Security

Processes

Organizational Structures

Page 14: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 14

Unified Fabric

Virtualization from the Inside-Out

Virtual Machines

Hypervisor

Network

Virtual Storage

Virtual Servers

SAN NAS

Mainframe SMP

Network

The Network View

Page 15: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 15

Unified PolicyThe Network View

Bringing Transparency to Virtualization

Virtual Machines

Hypervisor

Network

Virtual Storage

Virtual Servers

SAN NAS

Mainframe SMP

Page 16: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 16

Cloud Computing

Application

SaaS

Abstract Services

Services and Platforms for New Applications (via new APIs)

Flexible Infrastructure

“Virtual Private Datacenter”

Familiar DC Resources Delivered On-Demand

S3

EC2

Page 17: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 17

Today’s Cloud ChallengesInput from Cisco Customers

Cost

Flexibility

Security

SLAs

Interoperability

Weakness Strength

Page 18: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 18

Virtualization at Scale Will Drive Cloud Adoption

Enterprise-Class Clouds

StandaloneClouds

Inter-Cloud

External, Off-Premise

Internal, On-Premise

Security SLAs Control

Key challenges:

Federation Portability Market

Key challenges:

Page 19: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 19

Vision: The Inter-Cloud

A Federation of Clouds Based on Open Standards:

Naming/Discovery

Trust

Exchange/Peering

Apps Integrate Services from Multiple Clouds

DynamicWorkloadMigration

Flexible Infrastructure and a New Application Platform

Page 20: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 20

Key Take-Aways

Fundamental transformations in the next 5 years

The Nature of Work and Enterprise will be different

New technology and business architecture for Compute, Application and Services delivery enabled by Virtualization

Connected Life and Sustainability imperative will be key drivers for innovation

The Next Internet must be built for

Media Experiences

Collaboration

Sustainability

Distributed virtualized Architecture

The Network is the Platform to drive these transitions

Page 21: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 21

Page 22: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 22

Cisco Strategic Focus:

Video

Sustainability

Collaboration

Virtualization

Page 23: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 23

Cisco Strategic Focus:

Video Collaboration

VirtualizationSustainability

Page 24: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 24

Cisco Will Lead in Optimizing Networksfor Rich Media Experiences

Systems/experiences

Technologyplatform

Consumer“Connected life”

Service provider“Any play”

Business“Business video”

Visual networking

Medianet

Page 25: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 25

Personal

Social Interactive

MediaAware

NetworkAware

End PointAware

Evolution of Convergence

Network of Networks

Technologies and new devices

medianet is…

Page 26: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 26

MedianetInitiative

Benefits

Services

Key Technologies

Session Control

Content Virtualization Management

QoEMobility

Medianet At-A-Glance

Expandability

Efficiency

H.264-SVC

P2P/ProximityCAC/RSVP

1588/NTP

802.1x

PfRCDP/LLDP

SAF

SBC

ICE/STUN

SIA

SSM

QoSFEC

RT(C)P TGaa FSRIP SLA

Security

Experience

Page 27: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 27

Cisco’s Video Strategy

Accelerate(New Growth)

Reinvent Video Collaboration & Communication

AdvancedAdvertising

Transform TV

New

Pro

du

ct

NewMarkets

Sports / Entertainment

medianet(Upgrades)

Next Gen Switches , Optics and Routers

Foundation+ ATs

Exis

ting

Existing

Content & Personalization

HealthcareEducationTelePresence

Phys. Security

Digital Media

SP Video

Page 28: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 28

medianet

Cisco Business Video Systems

TelePresence

Life-like, in-person video collaboration

Unified Communications

Video calling, WebEx and interoperability

Desktop Video Streaming

Video broadcast to desktop PCs

Digital Signage + Enterprise TV

Networked video signage

VideoSurveillance

IP-based video surveillance

Business

Page 29: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 29

Enterprise Home

Synergy of TelePresence Solutions

Consumer

Service Provider

Virtualizes family room and telecommuting

Media Sharing

Leverages BW to the home

Virtualizes meetings

Leverages Corporate network

Public Suites

Directory, Presence

Call Control, Interconnect, etc

Privacy

Social networking interaction

Public Suites

Enterprise

B2B B2C C2C

Tele-Commuter

Page 30: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 30

Cisco Strategic Focus:

Video Collaboration

VirtualizationSustainability

Page 31: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 31

Collaboration Strategy

Workgroup Cross-Functional Inter-Company

Pro

du

ctivity a

nd

Re

ve

nu

e

Page 32: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 32

Cisco Collaboration Architectural Advantage

Workspace Devices

Policy

Applications & Mashups

iGoogle, Web Sphere, SharePoint, etc.

Custom Applications WebEx Connect

Security

LOB Apps that integrate SOA services

CallControl

Voice File Mgmt

Video Directory & Identity

DataSharing

Presence& Location

Routing& Queuing

IM & Chat

CustomData

Web Services

Cisco Intelligent Network (On Premises + On Demand)

SAP Wiki Custom SOA App

Personal Prod Docs

LOB Application

HR Application

Page 33: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 33

Cisco Strategic Focus:

Video Collaboration

VirtualizationSustainability

Page 34: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 34

The Network Evolves to Address Sustainability

MONITOR

MANAGE

REDUCEMobileNetworks

EnterpriseNetworks

Service ProviderNetworks

SensorNetworks

Home Networks

Small BusinessNetworks

Global Network

• Electricity Use in Offices

• Appliances in Homes

• Traffic Flows in Cities

Page 35: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 35

It’s the responsibility of every industry to be

greener…

The Information/Communications (ICT) industries account for a small part of the world’s greenhouse gases.

The opportunity for ICT is to reduce our emissions while disproportionately helping others to reduce theirs.

Page 36: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 36

Green Networks Vision

Make Every Connection a Green Connection

*Source: Morgan Stanley Research, ITU, Euromonitor, CNNIC, June 2008

2007: 1.32B Internet users*1B+ connections

2012: 2.5B Internet users5B+ connections

Page 37: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 37

Page 38: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 38

Cisco Strategic Focus:

Video Collaboration

VirtualizationSustainability

Page 39: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 39

Separates Logical from Physical

Virtual Machines

Compute Pools

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Virtual Servers

Network

Storage Pools

Virtual Storage

Mainframe SMP

SAN NAS

Page 40: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 40

Virtual Machines

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Virtual Servers

Network

Virtual Storage

Mainframe SMP

SAN NAS

Increased resource utilization

Decreased power and cooling

Faster provisioning

Higher availability

Business continuity

Page 41: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 41

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Network

Virtual Machines

Virtual Storage

Virtual Servers

Virtualization Complex at Scale

Mainframe SMP

SAN NAS

Page 42: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 42

Apps Apps Apps Apps Apps Apps Apps Apps Apps

OS OS OS OS OS OS OS OS OS

Hypervisor

Network

Virtual Machines

Virtual Storage

Virtual Servers

Mainframe SMP

SAN NAS

Policies

Management

Security

Processes

Organizational Structures

Page 43: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 43

Unified Fabric

Virtualization from the Inside-Out

Virtual Machines

Hypervisor

Network

Virtual Storage

Virtual Servers

SAN NAS

Mainframe SMP

Network

The Network View

Page 44: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 44

Unified PolicyThe Network View

Bringing Transparency to Virtualization

Virtual Machines

Hypervisor

Network

Virtual Storage

Virtual Servers

SAN NAS

Mainframe SMP

Page 45: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 45

Cloud Computing

Application

SaaS

Abstract Services

Services and Platforms for New Applications (via new APIs)

Flexible Infrastructure

“Virtual Private Datacenter”

Familiar DC Resources Delivered On-Demand

S3

EC2

Page 46: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 46

Today’s Cloud ChallengesInput from Cisco Customers

Cost

Flexibility

Security

SLAs

Interoperability

Weakness Strength

Page 47: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 47

Virtualization at Scale Will Drive Cloud Adoption

Enterprise-Class Clouds

StandaloneClouds

Inter-Cloud

External, Off-Premise

Internal, On-Premise

Security SLAs Control

Key challenges:

Federation Portability Market

Key challenges:

Page 48: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 48

Vision: The Inter-Cloud

A Federation of Clouds Based on Open Standards:

Naming/Discovery

Trust

Exchange/Peering

Apps Integrate Services from Multiple Clouds

DynamicWorkloadMigration

Flexible Infrastructure and a New Application Platform

Page 49: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 49

Cisco Strategic Focus:

Video Collaboration

VirtualizationSustainability

Page 50: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 50

It is a Cloud Service when…

It is Auto/User provisioned

It creates an illusion of infinite resources

Scale up/down

Elasticity

It has a pay when you use model

Page 51: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 51

EC2

Cloud Service Models

Application

SaaS

Abstract Services – PaaS

Services and Platforms for New Applications (via new APIs)

Flexible Infrastructure – IaaS

“Virtual Private Data Center”

Familiar DC Resources Delivered On-Demand

S3

IT Foundation

Page 52: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 52

Foundations for Cloud: Cloud OS

App

OS

Hardware

Virtualization

Network

App

OS

App

OS

Automated Virtualized Hosted

Deployment

Au

tom

atio

n

CloudApp

Cloud OS – A new set of API’s

Hardware

Networkw Abstractionsto supportCloud

Virtualization

CloudApp

CloudApp

Automated Virtualized Hosted

Cloud OS

Au

tom

atio

n

Page 53: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 53

EC2

Landscape: Major Cloud Players

IT Foundation

Page 54: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 54

Today’s Cloud ChallengesInput from Cisco Customers

Cost

Flexibility

Security

SLAs

Interoperability

Weakness Strength

Page 55: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 55

Cloud Adoption Phases

Stand-alone Clouds Private Clouds Inter-Cloud

Security SLAs Interoperability

Key Challenges:

Federation Portability Market

Key Challenges:

External, Off-Premise

Internal, On-Premise

Page 56: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 56

Cisco Cloud Strategy

Deliver infrastructure to Enterprises to build their own “Private Clouds”

Enable Service Providers to deliver Infrastructure-as-a-Service

(Virtual Private Cloud Services)

Deliver “Cloud Services” to customers (WebEx, IronPort, PostPath)

Page 57: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 57

Cloud Market Transitions

Managed DC to Cloud Market Maturity

Now is the Time to Pursue this Business Vigorously

0 – 6 Months 6 – 12 Months 12 – 18 Months > 24 Months

Inter-CloudVirtualized Data CenterServices

High Value: Network,

DC 3.0 and CPE Products

& Solutions

FundamentalCloud

Services

SP Cloud

18 - 24 Months

Page 58: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 58

Network Virtualization Uses

Enterprise leverages SP Cloud to acquire Compute resources

Connectivity must be transparent and secure

Virtual machines co-exist in the Private Cloud and Virtual Private Cloud

Page 59: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 59

Collaboration Strategy

Workgroup Cross-Functional Inter-Company

Pro

du

ctivity a

nd

Re

ve

nu

e

Page 60: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 60

Cisco Collaboration Architecture

Collaborative End Points

Connected Workforce Experience

Collaboration Services

On Premises(Cisco Intelligent Network)

IM and Chat

Video Call Control

Groups, Projects

RSS Feeds

File Sharing

ECM Store

Application Services

Voice Email Directory Services

Calendar, Schedule

Team Space

Wikis, Blogs

Index, Search

Forms & Workflow

People Communities Information

On Demand(Cisco WebEx MediaTone Network)

Federation

Network as a Platform Services

DynamicSocial Graph

Policy and IdentitySecurity and Encryption

Presence and Location

Media QoS, Transformation, and Recording

Page 61: Technology for a Changing World - Cisco · Technology for a Changing World Ed Baker Director Architectures Emerging Markets East ... Apps Apps Apps Apps Apps Apps Apps Apps Apps OS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicAC_2009 61

Integration Services

Advisory Services

Network-centric Services

Data-center-centric Services

Application-centric Services

NSP Move Into IT Services Encounters Shifting Sands

Network Service Providers

IT Service Providers

OTT Providers• Google• Amazon• Salesforce.com