Mobile banking doesn’t vary greatly across generations.
MORE LIKELY TO CONVERT
And mobile searches relating to financial transactions are
than desktop searches.
THE MAJORITY OF CONSUMERS USE
MOBILE BANKING APPS:W H Y G E N E R AT I O N D O E S N ’ T M AT T E R
WHICH MEANS
BANKS NEED TO THINK MOBILE FIRST
1.92 BILLION PEOPLEUSE MOBILE APPS DAILYMOBILE APPS
ARE PART OF EVERYDAY
LIFE...
B U T W H AT A B O U T M O B I L E B A N K I N G A P P S ?
of banks havemobile banking
apps
25%
58%
of customers use their bank’s mobile
app daily
69%of customers actively
use their primary bank’s mobile app
80%
APPS ARE BECOMING AN
INTEGRAL PART OF PEOPLE’S BANKING HABITS…
REGARDLESS OF GENERATION.
TOP 5 FEATURESPEOPLE EXPECT IN MOBILE BANKING APPS:
TOP 5 FEATURES PEOPLE IDENTIFY AS NICE-TO-HAVE:
BABY BOOMERS
GEN X
MILLENNIALS
$ $ $ $ $ $
$ $ $ $ $ $ $
$$ $ $ $ $ $
60%
67%
64%
Ability to check balances
Ability to view charges
Ability to transfer money
Ability to view statements
Ability to pay bills
By 2016, 2 billion consumers will have a smartphone
Spending analysis
Budgeting tools
Ability to view
statements
Ability to pay bills
Ability to notify bank of
upcoming travel
$
$$
$$
$
$
$$
SOURCES:
http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694
http://storage.googleapis.com/think/docs/finance-trends-throughout-the-year.pdf
http://info.apptentive.com/money-is-going-mobileTo learn more, visit
www.apptentive.com