apptentive xhack 2012
Post on 19-Oct-2014
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@apptentivewww.apptentive.com
App Stores: Amazing for Distribution
App Stores: horrible for customer communication.
>500,000 Developers
>500mm People
We fix that.
WELL, YOU RUINEDTHIS ONE!…fun factor is gone. So is this app and developer!
Your App’s Storefront Is Not Under Your Control
In-App Prompt to Increase Ratings
Prompt & Qualify the people using your App
Only those who answer yes are taken to the app store to rate
Feedback and Consumer Catharsis
Apptentive solicits feedback
Those who click “No” immediately give you feedback.
Are there app problems? Is the service you provide not working? All feedback goes directly to you, instead of being broadcast in the app store.
Result: BETTER RATINGS
Ratings improvements of 1 full star
"We saw a huge boost in the number of reviews, overall rating, and sales when we started to solicit users (went from 3.5 to 4.5 stars)."
Download gain from 1 star increase: ~30%
50% to 100% increases in ratings volume
Hack Ideas
Twilio to call customer service, speech-to-text, record a message.
Aviary to edit screenshots and add text.
Use Sincerely to have users send you postcards or to send postcards to your users.
@apptentivewww.apptentive.com