apptentive xhack 2012

8
@apptentive www.apptentive.com

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Page 1: Apptentive XHack 2012

@apptentivewww.apptentive.com

Page 2: Apptentive XHack 2012

App Stores: Amazing for Distribution

App Stores: horrible for customer communication.

>500,000 Developers

>500mm People

We fix that.

Page 3: Apptentive XHack 2012

WELL, YOU RUINEDTHIS ONE!…fun factor is gone. So is this app and developer!

Your App’s Storefront Is Not Under Your Control

Page 4: Apptentive XHack 2012

In-App Prompt to Increase Ratings

Prompt & Qualify the people using your App

Only those who answer yes are taken to the app store to rate

Page 5: Apptentive XHack 2012

Feedback and Consumer Catharsis

Apptentive solicits feedback

Those who click “No” immediately give you feedback.

Are there app problems? Is the service you provide not working? All feedback goes directly to you, instead of being broadcast in the app store.

Page 6: Apptentive XHack 2012

Result: BETTER RATINGS

Ratings improvements of 1 full star

"We saw a huge boost in the number of reviews, overall rating, and sales when we started to solicit users (went from 3.5 to 4.5 stars)."

Download gain from 1 star increase: ~30%

50% to 100% increases in ratings volume

Page 7: Apptentive XHack 2012

Hack Ideas

Twilio to call customer service, speech-to-text, record a message.

Aviary to edit screenshots and add text.

Use Sincerely to have users send you postcards or to send postcards to your users.

Page 8: Apptentive XHack 2012

@apptentivewww.apptentive.com