In the last 10 years, we went from not using apps at all to having them occupy most of our digital time. Apps gave us a new world of mobile functionality at first, but now our engagement with more than a handful of apps has waned. How did we get to this point and what does it mean for the future of mobile apps?

1 https://tech.co/mobile-app-history-evolution-2015-112 http://www.knowyourmobile.com/nokia/nokia-3310/19848/history-mobile-phones-1973-2008-handsets-made-it-all-happen3 http://kaysharbor.com/blog/mobile/evolution-of-mobile-apps-since-19834 https://www.microso�.com/buxtoncollection/detail.aspx?id=405 http://www.techradar.com/news/phone-and-communications/mobile-phones/the-10-moments-that-defined-blackberry-s-rise-and-fall-1175428#6 http://www.industryweek.com/information-technology/age-apps-evolution-mobile-application-infographic7 https://prezi.com/rwc6qmvqkrt-/a-history-of-mobile-apps/8 https://www.wired.com/2015/05/google-now-io/9 The 2016 U.S. Mobile App Report, comScore, Sept. 2016.10 https://www.recode.net/2016/6/8/11883518/app-boom-over-snapchat-uber11 https://techcrunch.com/2017/02/02/google-will-soon-integrate-progressive-web-apps-deeper-into-android/12 https://www.emarketer.com/Article/eMarketer-Unveils-New-Estimates-Mobile-App-Usage/1015611 13 https://www.wiredseo.com/mobile-marketing-statistics-2017/14 https://searchenginewatch.com/2017/05/23/google-io-whats-going-on-with-progressive-web-apps/

From Bricks to Berries: Building the First Smartphones

Are Apps the Past? Here’s What We Know

Motorola makes the first mobile phone call on a device that weighed 2.45 pounds.1

The first commercial mobile phone, the Motorola DynaTAC

8000x, is sold for $3,995.2

lumavate.com

RIM releases the first Blackberry and its wireless email functionality significantly increases the popularity of the smartphone.5

1983

1998

2007

2008

2009

2015

2016

2017

1973

Apple paves the way for personal smart technology

innovation when it creates the Newton Message Pad.3

Steve Jobs introduces Apple’s iPhone and dramatically changes

smartphone expectations.3

Apple launches the App Store allowing third parties to create mobile apps.

Google follows by launching Android Market a few months later.6

2010Android Market surpasses 1 billion downloads.6

App Store hits 1 billion downloads.6

IBM releases Simon, the first smartphone.4

1993

It’s All About the Apps

2011Smartphone users spend more time

in apps than on the mobile web.6

Apple reports that "The app revolution has added more than 291,250 iOS jobs to the U.S. economy since the introduction of the

iPhone in 2007."7

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dailyminutes

daily

Google reveals plan to make apps obsolete with Google Now.8

The fastest growing apps from 2014 to 2016 are no longer for gaming, but for facilitating actions that improve daily life.9

Only 51% of smartphone users download one app a month.9

The top 15 app publishers saw downloads drop an average of 20 percent.10

Smartphone users spend 90% of app time within their top 5 apps.9

Google announces it will integrate Progressive Web Apps deeper into Android.11

5 out of 10 apps are only used 10 times.13

Numerous brands report increased engagement with progressive web apps.14

Forbes: 43% increase in sessions per user

Twitter: 65% increase in pages per session and 75% increase in tweets Lancôme: 53% increase in session length among iOS users Ola: 20% of bookings came from users who previously uninstalled the native app

There’s clearly a shi� in mobile technology starting to happen. Now is the time to get ahead of the curve and make your brand a leader in

mobile engagement by embracing cloud-based apps.

#NoMoreMobileApps

The Evolution of Mobile Apps