INCUBATE FESTIVAL

PRESS PACK 2012 - 2013

“One of Europe’s best music and arts festivals”

The Quietus, 24 augustus 2011

The Quietus is the internationally renowned

and award winning cutting-edge website

“I’ve just got in from a festival held in a small

college town in the Netherlands called Tilburg.

Incubate is about as good as it gets when it

comes to showcasing contemporary left-field art

and extreme music. There’s only really Supersonic

in Birmingham that’s comparable. I have no

utopian leanings whatsoever and I mistrust

anyone who thinks human affairs are only one

philosophy, religion or political creed away from

a Golden Period of enlightenment where we all

stand round wearing white robes, holding scrolls,

saying wry things and listening to whale music.

But I do think a lot of people could take a leaf

out of the Tilburg book. It’s a new town that

works. It’s always clean. Handsome men and hot

women cycle everywhere. There’s art or something

resembling art in every window you pass. Art is

also on every other billboard and in most public

spaces. Tilburg is like a cross between Harlow

and Oxford. [...] And that’s before I mention the

largest and longest-running gay-friendly funfair

in all of the Benelux Regions.”

John Doran in Vice (Uk), 19 September 2012

The British Vice has circulation of 1,2 milion

“I must say, in 12 years of writing, I don’t think

I’ve dealt with such a friendly bunch of people

behind a festival! Even some of the supposedly

‘cool’ fests in the UK like ATP can be a bit of an

ordeal!”

Adam Kennedy, journalist DrownedinSound,

2012

“It’s this straightforwardly adventurous spirit

that makes Incubate a joyous, if exhausting,

experience, and it’s something from which UK

festival organizers could learn.”

The Wire, December 2009

“And with damn near every last square inch of

the city littered with preamps and patch cords,

that can only mean one thing: a killer lineup.”

Pitchfork, 2008

“In one year’s time, the festival in Tilburg

has grown to one of the most fun happenings

for adventurous music lovers and scouts for

alternative talents”

OOR, 2008

ABOUTIncubate is the annual celebration of cutting edge

culture in Tilburg, the Netherlands. It is a festival exhibiting a diverse view on culture as a whole. We believe progression comes from the fringes, especially when it comes to culture. That’s why, driven by artistic development, we bring three hundred cutting edge artists in an intimate setting to an international audience. We offer kicks and contemplation through music, visual arts, film, debate and contemporary dance. Black metal next to free folk. Street art next to modern theatre.

We provide a place where artists and audience meet and engage with each other and the local environment of Tilburg, The Netherlands. In more than twenty-five venues, ranging from a church to music venues. From a bar to a nature theater.

Incubate champions a mix of upcoming and established artists. We present a mash-up of visions, backgrounds and styles. Backed by venues, (media-)partners and loyal crowds, we question the concept of the peculiar and the familiar, and that way we facilitate both kicks and contemplation.

Incubate wants to clash cultures. It isn’t just a ‘festival’; it’s a community of independent minds, a spot where curious people meet. It stretches further than the boundaries of the inner-city of Tilburg. That’s why visitors and artists from all over Europe recognize Incubate as their space. The discovery is our product.

HISTORYIncubate started in 2005. It was a two-day festival

with 47 artists. It focused merely on artists that never got a chance at playing other Dutch venues. Rapidly it grew to a leading and critically acclaimed European festival.

The unique mixture generates massive national (Nieuwe Revu, nrc.next, Volkskrant, Groene Amsterdammer) and international press (e.g. Belgium, Germany, USA, France, England and Poland). From 2010 on we also bring a monthly series under the name Incubated. Next to that we also work together with a lot of other organizations in bringing cutting edge artists, or sharing our accumulated knowledge.

VENUESIncubate presents artists in the best possible

setting. Therefore we use a lot of different venues.

For instance three stages in the well-known music venue 013, and in jazz club Paradox and theater De NWE Vorst, but there are also performances in a nature theater, exhibitions in the public library and concerts in a church.

And don’t forget the things to do in the local bowling alley, old industrial buildings, art galleries and the coolest bars in the centre of Tilburg. For one week our whole city will be dedicated to celebrating cutting-edge art from all over the globe.

LINE-UPMusic, art, theater, film, debate. Incubate has it

all. Every year, over 300 artists from all of these disciplines perform, exhibit, speak and screen at the festival in Tilburg.

In the recent years there were shows at Incubate from artists like The Fall, Mogwai, Buzzcocks, Battles, Glen Hansard, Health, Yann Tiersen, Omar Souleyman, Neu!, Damien Jurado, Johannes Heil, Nathan Fake, Austra, EMA, Peter Broderick, Japandroids, Black Mountain, Jameszoo, Zola Jesus, Serena Maneesh, Dan Deacon, Six Organs Of Admittance, Wooden Shjips, Nosaj Thing, James Blake, Loefah and Untold.

Renowned artists like Hermann Nitch, Santiago Sierra and MOMO have performed at Incubate. Besides, Incubate has organized the largest Open Source Expo ever, with over 300 participants and the biggest versions of the Ted Award winning Inside Out Project by JR and Play Me, I’m Yours by Luke Jerram.

The annual film program counts dozens of films in all categories.

Numerous speakers like Matt Mason, Simon Reynolds, Charles Leadbeater, Robert Levine, Bill Drummond did keynotes at Incubate.

“At Incubate, music is a vehicle

of progressive culture, a way to

freedom.”Nirvana biographer and Wall Street

Journal-journalist Michael Azerrad, 2011

FACTS & FIGURESIncubate draws visitors from all over the world

with an healthy dose of interest in contemporary and independent arts. The festival caters the early adopters but also the random passer-by. Some facts and figures:

THE FESTIVALNUMBER OF ARTISTS

300

LOCATION 25 venues in Tilburg and direct surroundings. Venues vary in size from 50 to 2,200 capacity.

NUMBER OF VISITORS

15,000 in 2012 Our number of visitors annually grows with 30% per year.

MEDIA PARTNERS

Visions, The Wire, The Quietus, XLR8R, vpro 3voor12, Subbacultcha, Gonzo (Circus), De Groene Amsterdammer

URL

www.incubate.org

ORIGIN OF VISITORSLocation 2010 2011 2012

Tilburg area 46% 31% 18%

Noord-Brabant 15% 18% 11%

Rest of the Netherlands 26% 37% 53%

Belgium 5% 7% 8%

United Kingdom 3% 1% 2%

Germany 2% 4% 5%

Rest of EU 4% 2% 2%

Outside EU - 1% 1%

Source: 2010, 2011: visitorsurvey, 2012: ticketsales online

GENDER 71% Male 29% Female

AGE

72% between 20 and 39 years 90% between 15 and 45

EDUCATIONAL LEVEL 82% of our visitors went to University or attended Higher Education.

SPENDINGS The average Incubate visitor spends over 100 euros during his/her visit to Tilburg. The Incubate festivalticket is not included in this calculation.

THE FESTIVAL VISITOR

PARTNEROPPORTUNITIES

PARTNER CASE: TEUFELTeufel is Europe’s #1 direct seller of high-end

loudspeaker systems. The company was founded in 1980 in Berlin and was met with phenomenal early success in the German specialty market for loudspeakers. The partnership was focused on combining common brand values like quality, authenticity and personal approach.

With Incubate it has chosen to create brand awareness among the visitors. With product placement at crucial festival spots (speakers at the visitor centre and visual arts projects, headphones for the DJs and giveaways for the visitors) and embedding the brand in the festival communication ecosystem like newsletters, public survey and social media we’ve created value and awareness for both sides.

PARTNER CASE: VEDETTAs new-coming beer brand in the Netherlands,

Vedett (Duvel brewery) has chosen Incubate to expand awareness within the Incubate audience. The beer was available at most of the Incubate venues.

Special promotions has been organized during Incubate events, like the possibility to create your own label for on the beer bottle, customized key chains and free samples. Beside, Vedett was visible throughout the city with their Vedett van and beach chairs. In Belgium and the Netherlands, special Incubate Vedett beer coasters were distributed.

PARTNER CASE: HIVOSA fair, free and sustainable world – that is what

Hivos, the Humanist Institute for Development Cooperation, wants to contribute to. Together with local organisations in developing countries, Hivos strives for a world in which all citizens – both men and women – have equal access to resources and opportunities for development. In a narrow collaboration we’ve created exchange projects and raised new funds for Hivos.

We brought together leading Western dance producers and leading dance producers from the developing countries for a special collaboration. For those Indian, Kenian and and Indonesian producers AND for the Western producers it was a once in a lifetime experience. Besides that we raised common awareness for Hivos in our newsletters, had a Hivos streetteam and hooked a lot of new people on acting good.

INCUBATE FESTIVAL GUIDEThe Incubate festival guide provides the audience

of Incubate with all the information they need for the festival. The guide includes bios of artists, information about the different projects and relevant advertisements from partners of the festival.

During the festival, the guide will be handed out to every visitor. The festival guide will also be put online, including the advertising, ensuring even more exposure than the 10,000 paper guides. For a digital version of last year’s guide, click here: http://issuu.com/incubate/docs/incubate-2012-festival-guide

NUMBERS INCUBATE FESTIVAL GUIDE

Edition: 10,000, also available online

Street date: September 8th 2013 online / September 16th 2013 paper

Size full page: 105 × 148 mm + 4mm bleed (109 x 152 mm) portrait

full-colour, 300 dpi

Format: PDF or JPEG

DEADLINESAUGUST 1ST, 2013 TO RESERVE YOUR SPOT

(ONLY IF THERE ARE STILL SPOTS LEFT. FIRST COME, FIRST SERVED.)

AUGUST 8TH, 2013 DEADLINE FOR SENDING IN YOUR MATERIAL

Place Cost (full-colour, prices Size excluding VAT) A6 + 4 mm bleed

Back cover €1000 105 × 148 mm portrait + 4 mm bleed

Page 2 €650 105 × 148 mm portrait + 4 mm bleed

Spread €1100 210 × 148 mm landscape + 4 mm bleed (2/1 page)

Full page €500 105 × 148 mm portrait + 4 mm bleed

(does not include BTW / VAT - prices subject to change)

Please contact for more details and making reservations: Jelle Agema Jelle@incubate.org +31 13 590 48 39

INCUBATE BLOG VISITORS

Inlog.org welcomes over 1,000 unique visitors every day. Worldwide, but most of them are from Europe (65%), and especially The Netherlands (40%). Visitors browse on Mozilla Firefox (44%) and use Windows (66%) and Mac (24%) machines. The inlog.org visitor is interested in music and art, mostly from underground scenes.

PRICE PLAN & CONTACT

Banner positions are available for avery low price, we think.

Per week: €40,00Per month: €130,00Per year: €1300,00(does not include BTW / VAT)

Make your reservation in time, as we don’t show more than three banners at a time. If you are interested in pro-moting your cool business onwww.inlog.org or need more info,don’t hesitate and contact us on:

Erik Luytenerik@incubate.org+31 13 590 48 39

INCUBATE BLOG ADVERTSIncubate Blog (http://inlog.org) offers advertising

possibilities for selected organizations in the cultural scene. You’ll never see banners of corporate businesses on inlog.org, but only stuff from cool music/art websites, venues, magazines, etc.

BANNER SPECSWe offer one banner position in the right menu bar that will rotate with a max of 3 banners at a time. The banner is visible on all blog pages.

Width: 275pxHeight: Min 40px, max 350pxFormat: gif, png, jpg or flashFile size: Max 150kb

Tips for flash: Flash banners mustnot have a transparent background.Also, add the URL you want to linkto, into the flash file and let it openin a new (blank) window.

INCUBATE APP FOR IPHONE AND ANDROIDThe high-end Incubate App is, beside the printed

Festival Guide, the most used tool for the Incubate visitor to prepare their Incubate visit. The app, designed and developed by Freshheads BV is available for iOS and Android devices and both receive more than 4 out of 5 stars in the respective app stores.

There are several opportunities to be visible in the Incubate App. Please get in touch for more info.