Product and Media Guide

IntroducingNatura Xtra Light

with Comfort+ technology

Table of Contents

Media Release: Meeting a Real Consumer Need 3

A Design Innovation: Getting Light Right 4

Natura Xtra Light: Supporting Women with a New Choice 5

Media Assets: Print and Digital 6

About Amoena: Leading the Way in Breast Care 7

Quick Facts: At-A-Glance 8

Natura Xtra Light:Amoena’s Latest Breast Form Innovation Meets Real Consumer Need

Amoena’s design team continues to deliver options and better results for women in breast form technology. Today the company introduces the Natura Xtra Light breast form —a high-quality, lightweight solution — furthering the company’s innovation leadership.

Natura Xtra Light answers a common request from women for a form “lighter than light.” The simplicity of the breast form is based on precise technical features and unique benefits:

§ Weighs nearly 40% less than regular silicone forms of similar shape and size due to a new ultra-lightweight silicone formulation

§ Maintains durability standards – slightly firmer lightweight silicone in the back layer helps stabilize the form when worn in a bra pocket

§ Regulates fluctuations in body heat and reduces perspiration behind the form due to patented Comfort+ temperature-equalizing material integrated into the back layer

§ Boasts newly designed modern shape:

• More rounded volume on the lower section – ensures form drapes more naturally than any other lightweight option

• Narrower, more rounded footprint – doesn’t overlap a natural breast or breast form on the other side

• More curved backside with small, flexible channels – bends and hugs the body more closely

“We’re continuously perfecting our lightweight breast forms to better support the women we serve,” says Ulrike Rinklin, Product Manager for Breast Forms and Recovery Care at Amoena. “Many women with osteoporosis, lymphedema and other health concerns prefer a breast form that feels lighter than light. With Natura Xtra Light we are answering a real need while offering a high-quality form that will last,” she explains.

Amoena’s extensive breast form portfolio provides women with the best form, fit and feel to meet her unique needs after mastectomy, lumpectomy, or reconstructive surgery. Natura Xtra Light is a natural extension in championing women’s confidence.

3

Media Release

As the world’s leading brand in breast care, Amoena takes its role seriously. “Every day we pushto set new design standards by providing women with the best fit, feel and form possible,” says Malissa Magyar-Mack, Global Head of Marketing. “Amoena’s driving force is to support women with exceptionally designed, functionally superior products. We never cease to ask ourselves:‘what's possible?’”

One of the unique challenges women can face after breast surgery is replacing the weight of missing tissue, in order to maintain proper shoulder alignment and posture. Each woman has her personal threshold, explains Helmut Wild, Global Head of Product Development: “So, in order to truly reach every woman, our range of weight options must be incredibly broad. We realized a need, based on feedback from our consumers and fitters, to add a super-light solution to our portfolio. And we like a good challenge!

“Some of the very light breast forms in the market don’t maintain their shape in the bra cup,” he continues, “which is why we took the time to test and perfect Natura Xtra Light. We’ve created a slightly firmer back layer and innovative flexibility channels to stabilize the fit. It’s lighter than lightweight, but durable — reliable.”

Lightweight breast forms are a great choice, too, if women experience certain other physical complications after breast surgery:

• Lymphedema, a condition that can cause swelling and discomfort in the arms, affects many breast cancer survivors; it’s important not to place stress on the shoulders or chest area, so lighter forms work well for these individuals.

• Osteoporosis, which can occur due to hormone levels or early-onset menopause among other factors, puts bones at risk of fracture; again, a lightweight breast form often works best.

Additional benefits like the new rounded shape, Comfort+ temperature-equalizing material, and InTouch soft silicone render Natura Xtra Light the best, highest quality breast form of its kind. To learn more, visit www.amoena.com/xtra-light.

4

A Design Innovation: Getting Light Right

5

THE NEEDDesign a breast form that is lighter than our lightweight forms but still durable enough to stay upright in a bra pocket.

OUR SOLUTIONCreated a 2-layer form with:

A new silicone formulation to make the form lighter-than-lightweight with exceptional softness.

A slightly firmer back layer to help stabilize the form in the bra pocket—with Comfort+ built-in for an added benefit.

THE RESULTWeighs nearly 40% less*Stays in placeNatural-like softnessIncludes Comfort+ benefitsDesigned in a new anatomical shape

*Compared to regular silicone breast formsof the same shape and size.

NATURA XTRA LIGHT 2SN

FITNew shape with small channels on the back side provide an anatomical curve and fitting flexibility.FORMTemperature-equalizing Comfort+ technology integrated into a slightly firmer silicone back layer.FEELUltra lightweight InTouch silicone layer and super-soft film.

Style 400

Sizes 1-14

Color Ivory

Natura Xtra Light: Supporting Women with a New Choice

The images below are available at www.amoenalibrary.com We invite media to register with the siteto download any of the high-resolution assets. Please allow for 24 to 48 hours for login validation.

Our subject matter experts are available to support you with further information and for interviews:

• Malissa Magyar-Mack, Global Head of Marketing

• Ulrike Rinklin, Product Manager, Breast Forms and Recovery Care (Germany, Central European Time)

6

Natura_Xtralight_2SN_front.jpg

Natura_Xtralight_2SN_back.jpg

KEYIMAGE_XtraLightBF.jpg

Natura_Xtralight_2SN_back_alt1.jpg

Media Assets: Print and Digital

Amoena GmbH is the world’s leading breast care brand. Headquartered in Raubling, Germany, Amoena was established in 1975 and was the first company to introduce a silicone breast prosthesis. As the industry pioneer, Amoena combines technology with supreme comfort, offering an extensive product line of bras, swimwear and breast symmetry products. Serving women worldwide, Amoena fully supports the needs of women following breast cancer surgery. The company conducts extensive wear tests for comfort, ease of use and suitability to respond to individual surgery types and lifestyles.

Amoena’s ongoing commitment to innovation has resulted in four decades of patented materials, products and manufacturing methods. With the help of a global innovation network, Amoena’sresearch and development team collaborates with universities and scientists across many disciplines. The company’s in-house experts incorporate this knowledge into their constant search for new ways to transfer the latest scientific developments into breast form technology.

For interviews, product images and further information, please contact:

Malissa Magyar-MackGlobal Head of Marketingmalissa.magyar-mack@amoena.com

7

About Amoena: Leading the Way in Breast Care

Amoena Medizin-Orthopädie-Technik GmbHKapellenweg 36, 83064 Raubling, Germany | Tel: +49 (0) 8035 / 871-0amoena@amoena.com | amoena.com

About Amoena• World’s leading supplier of products for women following breast cancer surgery• Established in 1975• World's leading breast care brand in innovation and technological advancements• Industry pioneer of the silicone breast form• Headquarters — Amoena Medizin-Orthopädie-Technik GmbH, Kapellenweg 36,

83064 Raubling, Germany | Tel: +49 (0) 8035 / 871-0 | Fax: +49 (0) 8035 / 871-560amoena@amoena.com | amoena.com

• 16 subsidiaries• More than 80 countries• 24/7 product portfolio: recovery care, breast forms, lingerie, active, leisure, night and swim

wear• Designed to support women with or without breast cancer• Available at select retailers, hospital boutiques and department stores

About Breast Cancer*• Breast cancer is the most common cancer among women in the U.S.• The American Cancer Society estimates about 231,840 new cases of invasive breast cancer

for the year 2015• About 1 out of 8 invasive breast cancers are found in women younger than 45, while about

2 of 3 invasive breast cancers are found in women age 55 or older.• Among women with late-stage breast cancer, more than 70% have breast surgeries• There are more than 2.8 million breast cancer survivors in the United States* Source: American Cancer Society (Jan. 2015)

Quick Facts: At-A-Glance

8

Quick Facts: At-A-Glance