Amoena’s

Fall/Winter 2016

Product and Media Guide

Media Release: Amoena Launches Cohesive Fall/Winter Collection 3

Supporting Women: Living Well After Breast Cancer 4

Fall/Winter 2016 Collection Overview 5

Fall/Winter 2016 Style Preview 6

Cruise 2016 Collection Overview 7

Cruise 2016 Style Preview 8

Media Assets: Print and Digital 9

About Amoena: Leading the Way in Breast Care 10

Quick Facts: At-A-Glance 11

Table of Contents

Amoena designers have mastered the art and science of creating cohesive

collections. In the Fall/Winter 2016 line, color and texture work together across all

segments as unifying features. The result is both effortless and ageless, delighting

merchandisers and consumers alike.

With artistic depth and ultra-modern sophistication, Amoena’s fall/winter effort highlights trends that are speaking boldly

this year, like textural complexity. In fact, Amoena is stretching fearlessly past the industry’s mastectomy comfort zone,

giving pocketed lingerie consumers a bold, design-led way of thinking, including some options for mix and match.

“There’s a real need for us to provide these gorgeous choices to women,” says Amoena‘s Global Head of Marketing,

Malissa Magyar-Mack. “No one else is designing so boldly for our customer. Supporting her as she takes today’s ‘next

step’ in her journey is at the heart of our design.”

The full collection includes, as always, pocketed bras, swimwear, sleep sets, daywear, workout wear, loungewear, hats

and headscarves, in styles that incorporate high-tech features for performance and comfort.

Katja Mathies, Product Designer for Textiles at Amoena, shares her inspiration for the line: “We had so much fun with

the depth of texture in this season’s trends and palettes – and we think our customers will, too. The laces and effects are

unexpected, and highly tactile. But at the same time, she can trust that all the features she loves are still there — soft

pockets in every style to hold a breast form or enhancer, and incredibly fine craftsmanship that ensures comfort and a

great fit.”

Several of Amoena’s popular lingerie styles return with fresh colors and details —and there are exceptional new styles to

surprise and delight. The Parisian-inspired Seduction line definitely demands a second look, with eclectic sets in colors

that buzz with intensity, while the Swimwear line features colors and styles that pair classic silhouettes with unique global

and tropical motifs.

Amoena active, home, and leisure wear explores a modern grouping of earthy, natural tones, with more tops and t-shirts

in versatile grey, plum, and classic black. The casual styles create a pleasing, comprehensive wardrobe of pocketed

clothing for an on-the-go woman.

The Amoena Fall/Winter 2016 Collection is available now for pre-order.

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Media Release: Amoena Launches Cohesive

Fall/Winter Collection

When a woman’s life changes, she looks to us to encourage her, fit her and guide her to the valuable information and

products she needs to navigate that change easily. We design Amoena’s seasonal textile collections with her in mind

for the best fit, feel and form, because:

• She takes each courageous next step in the hope that her “new normal” will soon be comfortable and easy — and

we believe that it can.

• She knows that staying active is a promise to herself that she wants to keep, and supportive workout and

swimwear — with built-in pockets to hold a breast form and state-of-the-art fabrics — can help make that possible.

• She wants to be herself, whether that’s dressed to the nines for a special occasion or cozy at home with her family

— and she can be, because she has exactly the right wardrobe at hand.

• She has every right to all the possibility the world has to offer, and we want to be there with her as she reshapes

her life.

Amoena lingerie and apparel is crafted with care to fit this brave woman, give her confidence, and support her along

the way.

Amoena — for you, like no other.

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Supporting Women: Living Well After Breast Cancer

Fall/Winter 2016 Collection Overview

Amoena’s fall/winter 2016 collection features a daring color palette that calls on both artisanal opulence and ultra-modern

playfulness. Accented with lace, embellishments and elegant craftsmanship, the styles evoke a sense of fearlessness and

authenticity.

Only Amoena can bring a 24/7 collection specially designed to offer choice and versatility to a woman’s wardrobe. Each

segment in the collection is thoughtfully curated and boasts performance features that support beautifully brave women

everywhere.

Everyday lingerie This season, lingerie that lets women work, play and relax in everyday

comfort, designed with care and precision, gets boosted with deep color:

• The well-loved Lilly group makes another appearance, this time in

rich, elegant navy with turquoise lace.

• Sandy’s bra and panty in a Powder Rose feminine dot print eases

the tone with natural, elemental softness.

Seduction lingerie Sexy and opulent, the Seduction lingerie line lets her express her bold

confidence in a truly new way:

• The Candice group’s boudoir details indicate high couture while

different panty options leave room for individuality.

• For romance, Valentina in a bright pop of pink-red or a sensuous

black-over-nude is softly embroidered and stunning.

Active wear Amoena Active wear has become “gold-standard” for women who want

to keep moving for their health.

• A new zip-front sports bra in black and the popular 2-in-1 light

athletic top anchor the line.

• Snakeskin-accented tops — a sleeveless tank and a v-neck t-shirt

— add playfulness to the fitness line.

Home & Leisure wear This season’s Home & Leisure collection is all about softer lines and

ageless, casual comfort.

• Amoena’s hallmark Valletta top comes in 4 new versatile colors for

layering this fall.

• Long- and ¾-sleeve tops, perfect for daytime or travel, are destined

to become wardrobe staples.

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Fall/Winter 2016 Style Preview

Sandy padded bra and hipster set

Color: Powder Rose/Taupe

Sizes: 70-95 A, B, C, D/ 36-48

Lilly padded bra and high waist brief

Color: Navy/Turquoise

Sizes: 70-95 AA, A, B, C, D / 36-48

Valentina wired bra and panty set

Color: Black/Nude

Sizes: 70-80 A; 70-90 B, C, D, E / 36-48

Pajama set

Color: Dark Plum

Sizes: S, M, L, XL

Lace shirt

Color: Navy

Sizes: S, M, L, XL

V-neck shirt

Color: Charcoal/Snake

Sizes: S, M, L, XL

High resolution images available at www.amoenalibrary.com 6

Cruise 2016 Collection Overview

Amoena’s Cruise 2016 collection color palette warms up to the sun in deep blue and silver, with whimsical print

added in to hint at summer’s brightness.

All Amoena suits are made with special fabrics, such as LYCRA® XTRA LIFE™ designed to protect the suit for long

lasting wear and also provide control and comfort.

Swimwear

• The Cuba group’s elegance mirrors the courage and character of

Amoena consumers, with a high neckline in the one-piece and

silver detailing for sophisticated glamour. A high-waist panty for

the two-piece set is exactly on-trend.

• In homage to the lively spirit of Rio, host

of the 2016 summer Olympic Games, a multicolor print lends a

playful mindset. Available in a flattering tankini top and a shapely

one-piece with detachable ties, your sparkling personality shines

through most of all.

Swimwear Features

Underarm: Amoena swimwear is cut slightly higher under the arm for extra security, without providing excessive

coverage.

Bust shaping: An elastic underband and special shaping of the cups

holds breast forms closely against the body so it won’t slip down or fall

forward, even in a wet swimsuit.

Standard leg cut: Amoena swimwear has a standard legline—not cut too

high or too low—suitable and flattering for most figures and all ages.

Sizing: To ensure the best possible fit, many of the styles in our range are available in different cup sizes. Most styles come in either a B or C cups with a smaller selection offered in A and D cups.

Pockets: Amoena swimwear has specially designed cup pockets to hold breast forms securely in place. Our pockets are accessible from both the top and the side, making them easier to insert a form.

Standard back: Generally, the back of our swimsuits sit approximately 6 to 7 cm below the bra line.

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Cruise 2016 Style Preview

Cuba top and high waist panty

Color: Dark Blue

Sizes: 36-48 B, C / 36-48

High resolution images available at www.amoenalibrary.com.

Cuba

Color: Dark Blue

Sizes: 36-50 B, C; 38-48 D

Rio top and Cuba panty 2

Color: Multicolor / Dark Blue

Sizes: 36-48 B, C / 36-48

Rio

Color: Multicolor

Sizes: 36-44 A, B; 38-44 C

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The images below, as well as additional Hero and product images, are available at www.amoenalibrary.com We invite

media to register with the site to download any of the high-resolution assets. Please allow for 24 to 48 hours for login

validation.

Our subject matter experts are available to support you with further information and for interviews:

• Malissa Magyar-Mack, Global Head of Marketing (US, Eastern Time)

• Ulrike Rinklin, Product Manager, Breast Forms and Recovery Care (Germany, Central European Time)

Media Assets: Print and Digital

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HERO_Cruise16_RioOP_44100_

Multicolor_3455.jpg

HERO_Fa16_ValentinaWB_44055_BerryPinkRed.jpg HERO_Fa16_CandiceWB_44037_BlackPowderRose_

0156.jpg

HERO_Fa16_LillyPaddedSB_440

04_NavyTurquoise.jpg

HERO_Fa16_TankTop_44066_44069_CharcoalSnake_

2600.jpg

PajamaSetSHL_44062_DarkPlum_5945.jpg

Amoena GmbH is the world’s leading breast care brand. Headquartered in Raubling, Germany, Amoena was established in 1975 and was the first company to introduce a silicone breast prosthesis.

As the industry pioneer, Amoena combines technology with supreme comfort, offering an extensive product line

of bras, swimwear and breast symmetry products. Serving women worldwide, Amoena fully supports the needs of

women following breast cancer surgery. The company conducts extensive wear tests for comfort, ease of use

and suitability to respond to individual surgery types and lifestyles.

Amoena’s ongoing commitment to innovation has resulted in four decades of patented materials, products and

manufacturing methods. With the help of a global innovation network, Amoena’s research and development team

collaborates with universities and scientists across many disciplines. The company’s in-house experts incorporate

this knowledge into their constant search for new ways to transfer the latest scientific developments into breast

form technology.

For interviews, product images and further information, please contact:

Malissa Magyar-Mack

Global Head of Marketing

malissa.magyar-mack@amoena.com

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About Amoena: Leading the Way in Breast Care

Amoena Medizin-Orthopädie-Technik GmbH, Kapellenweg 36, 83064 Raubling, Germany

Tel: +49 (0) 8035 / 871-0 | Fax: +49 (0) 8035 / 871-560

amoena@amoena.com | amoena.com

About Amoena

• World’s leading supplier of products for women following breast cancer surgery

• Established in 1975

• World's leading breast care brand in innovation and technological advancements

• Industry pioneer of the silicone breast form

• Headquarters — Amoena Medizin-Orthopädie-Technik GmbH, Kapellenweg 36,

83064 Raubling, Germany | Tel: +49 (0) 8035 / 871-0 | Fax: +49 (0) 8035 / 871-560

amoena@amoena.com | amoena.com

• 16 subsidiaries

• More than 80 countries

• 24/7 product portfolio: recovery care, breast forms, lingerie, active, leisure, night and swim wear

• Designed to support women with or without breast cancer

• Available at select retailers, hospital boutiques and department stores

About Breast Cancer*

• Breast cancer is the most common cancer among women in the U.S.

• The American Cancer Society estimates about 231,840 new cases of invasive breast cancer for the year 2015

• About 1 out of 8 invasive breast cancers are found in women younger than 45, while about

2 of 3 invasive breast cancers are found in women age 55 or older.

• Among women with late-stage breast cancer, more than 70% have breast surgeries

• There are more than 2.8 million breast cancer survivors in the United States

* Source: American Cancer Society (Jan. 2015)

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Quick Facts: At-A-Glance