rxart presspack
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RxArt PressPackTRANSCRIPT
RxART OVERVIEW
Date of Founding: 2000 President: Diane BrownNumber of Partner Healthcare Facilities: 19 Number of People Served: Hundreds of thousands each year
MissionRxArt is a non-profit organization dedicated to placing original fine art in patient, procedure and examination rooms of healthcare facilities. Our mission is to improve otherwise sterile environments through contemporary art, promote healing, and inspire hope in patients, families and staff.
Project Model• RxArt curates museum-quality installations in healthcare facilities using works of the highest caliber by contemporary artists• Works of art are purchased, owned and maintained by RxArt• Artworks are placed in institutions as long-term loans
Selected RxArt ProjectsAdvocate Hope Children’s Hospital, Oak Lawn, ILBeth Israel Medical Center, NY, NYBronx Lebanon Hospital, Bronx, NYChildren’s Hospital Boston, Boston, MAChildren’s Memorial Hermann Hospital, Houston, TXCHRISTUS Hospital - St. Elizabeth, Beaumont, TXElizabeth Seton Pediatric Center, NY, NYEmory University Hospital, Atlanta, GAGouverneur Hospital, NY, NYHassenfeld Children’s Center for Cancer and Blood Disorders, NY, NYKings County Hospital, Brooklyn, NYMount Sinai Medical Center, NY, NYThe New York Center for Children, NY, NYNYU Child Study Center, NY, NYRockefeller University Hospital, NY, NYRoosevelt Hospital, NY, NYSteven & Alexandra Cohen Medical Center, of the North-Shore LIJ Health System, New Hyde Park, NYSt. Jude Children’s Research Hospital, Memphis, TNSt. Luke’s Hospital, NY, NYUCSF San Francisco General, San Francisco, CA
RxArt Coloring Books• Volumes I, II and III each contain works by more than 60 artists• Distributed free to children in our partner hospitals• Sold as a fundraising tool for the organization
RxArt | 208 Forsyth Street New York, NY 10002 Ph 212.260.8797 Fx 212.260.8798
RxART BOARD OF DIRECTORS
Regina Abramovich Feuer, Client Manager, Sotheby’s
Jen Brill, Creative Consultant
Diane Brown, Founder and President, RxArt, Inc.
Kerianne Flynn, Non-profit Consultant and Philanthropist
William Hart, Partner, Proskauer Rose
Michael Laven, Technology Entrepreneur
Bill Powers, Owner, Half Gallery
Rob Pruitt, Artist
Cynthia Rowley, Fashion Designer
Chris Salgardo, President, Kiehl’s Since 1851
RxART ADVISORY BOARD
Francis Aguilar, md
Valerie Cassel Oliver, Associate Curator, Contemporary Arts Museum, Houston, TX
Alexander Forger, Esq.
Donna Harkavy, Independent Curator
Bryan Langston
Jane MacLennan, Esq.
Mollie Maxwell Myers
Camille Obering, Private art dealer
Serra Pradhan, Director, Marianne Boesky Gallery
Joyce Schwartz, President, Works of Art for Public Spaces, Ltd.
Patterson Sims, Freelance curator, Chairman Independent Curators International
Lowery Stokes Sims, Curator, Museum of Arts and Design; Former Director, Studio Museum
William Stover, Independent curator
RxArt | 208 Forsyth Street New York, NY 10002 Ph 212.260.8797 Fx 212.260.8798
Albert, Neale and Margaret
Alice M. and Thomas J. Tisch Foundation
Avon
Barrow Foundation
Bloomberg
Brandt, Fredric
Bresler, Jon
Bucksbaum, Melva and Raymond Learsy
CHANEL Beauté
Coller, Drs. Bobbi and Barry
DKNY
Donald and Shelley Rubin Foundation
Dorothea L. Leonhardt Foundation
F. & E. Stamer Foundation
Flynn, Kerianne and James
Greenberg Philanthropic Fund
Gund, Agnes
Harkavy, Donna and Jon¬athan Price
Harold and Sophie Menowitz Foundation
Hartley, Jane and Ralph Schlosstein
Heinzelman, Kris and Kathy
Heyman, Samuel and Ronnie
Horace Goldsmith Foundation
Hyman, Chris
J.P. Morgan Chase Foundation
Kiehl’s, Since 1851
Lancôme
Landau, Emily Fisher
Landau, Mirian and David
LaRousche, Vincent
Laurie Tisch Sussman Foundation
Lefer, Eileen and Gary
Leonard and Evelyn Lauder Foundation
Leonard Wagner Charitable Trust
The Liman Foundation
Lewis, Toby
MacLennan, Jane and Robert
The Martin Bucksbaum Family Foundation
Mellon, Rachel
Menin, Julie and Bruce
Modern Publishing
Myers, Mollie and Robert
Neidich, Brooke and Daniel
Obering, Julie and William
Ovation
Peninsula Foundation
PR Consulting
Proskauer Rose
Ralph Lauren
Robert W. Johnson IV Charitable Trust
Roger Ferris Architects
The Romeo Family Foundation
Rudin Foundation, May and Samuel
Samuel J. LeFrak Foundation
Schair, Fern and Alexander Forger
shu uemura
Sidney E. Frank Foundation
SK-II
Slifka, Randy
Spade, Kate and Andy
Tadashi Shoji
Tenenbaum, Ann and Tom Lee
Vanity Fair
Veneklasen, Gordon
Walton, Christy
William E. Weiss Foundation
Westreich, Thea and Ethan Wagner
R x A R T M A J O R S U P P O R T E R S
RxArt | 208 Forsyth Street New York, NY 10002 Ph 212.260.8797 Fx 212.260.8798
06One of the largest and most exciting projects in RxArt’s history was completed in May 2006 at the New York University Child Study Center. RxArt commissioned Ryan McGinness to create a work for the Center. Using the Center’s logo as well as information from a visit to the center and conversations with their staff, McGinness created a large number of unique images, integrating his iconographic themes and color in this site-specific installation. The work begins near an open staircase on the first floor and continues up the stairwell to the second floor, spilling out onto adjacent walls.
This installation was made possible by a generous grant from The Dorthea L. Leonhardt Foundation in honor of Brooke Garber Neidich and Family.
Three large Assume Vivid Astro Focus multi-part decals are placed in waiting areas.
Also works by Will Cotton, Billy Copley and John Margolies are installed in the “All Purpose Room” and two Dominik Lej-man daylight video installations of Jellyfish animate a waiting area on the lower level.
NYU Child Study CenterAssume Vivid Astro Focus and Ryan McGinness
Assume Vivid Astro Focus ©, 2006
Ryan McGinness ©, 2006
These wonderful artists have helped create a warmer, more welcoming and inspiring environment for children and their families at the NYU Child Study Center.”Harold S. Koplewicz, M.D.,Founder and Director, NYU Child Study Center
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07Mt. Sinai HospitalJason Middlebrook
Jason Middlebrook,Traveling Seeds ©, 2007
In the spring of 2007 Jason Middlebrook completed a site-specific wall painting in the Bone Marrow Transplant Unit titled Travel-ing Seeds. The plants depicted in Traveling Seeds regenerate by having their seeds carried by the wind and deposited elsewhere, thereby continuing the cycle of life. For Middlebrook, an artist who is interested in man’s relationship with the natural world, the metaphorical quality of this act is similar to what takes place in the Bone Marrow Transplant Unit. As the artist states, “patients have received bone marrow from other people, somewhat like the seedpods floating from one destination to the next to spawn life,” in this way Traveling Seeds symbolizes hope, regeneration and the transference of life.
This project was made possible by the generosity of Mollie and Bob Myers.
San Francisco General HospitalJason Middlebrook
Jason Middlebrook, Traveling Seeds ©, 2007
RxArt Installed five large framed prints from Jason Middle-brook’s Traveling Seeds series in San Fransisco General Hospital’s Psychiatric Emergency Unit. The works depict plants whose seeds are carried away by the wind to grow elsewhere, bringing notions of renewal and elements of color to the unit.
This project was made possible by a generous grant from the Sidney E. Frank Foundation.
Thank you so much for all your efforts in the installation of the new art in the Psychiatric Emergency Unit. Patients, as well as staff, will benefit for decades. Jason’s transcendental pieces are perfect for PES.”Eric Woodard, M.D., Medical Director, Psychiatric Emergency Services, UCSF San Francisco General Hospital
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08“
Will Cotton, Mist ©, 2008
Will Cotton’s paintings and drawings commonly portray confections, superbly drafted and sumptuously painted in a realistic style. “I’m interested in depicting an imag-ined utopia, a place that’s only about pleasure,” says Cotton. He creates all the edible confections himself and then paints the finished scene on canvas. Cotton’s 80” x 120” paintings in Kay Kafe depict gingerbread houses, one in sunlight and one in snow and fog. In November 2007 Cotton invited a young St. Jude cancer survivor and her family to his studio to decorate the gingerbread houses that he modeled for these paintings at St. Jude.
St. Jude Children’s Research HospitalWill Cotton and Rob Pruitt
RxArt’s contribution of original art works by Rob Pruitt and Will Cotton expand this spirit of community at St. Jude by creating a unique environment of joy and creativity for the children and their families. In this way, RxArt plays an important role in fulfilling St. Jude’s commitment to a culture of excellence and innovation, not only in our research and medical care, but in the quality of the lives of our children.”Marlo Thomas, an American actress, producer and National Outreach Director for St. Jude Children’s Research Hospital
In May 2008 RxArt installed two original works by Will Cotton and six original works by Rob Pruitt in the newly constructed Kay Kafe at St. Jude Children’s Research Hospital in Memphis, TN. All researchers, doctors, nurses, and staff eat together in this new cafeteria with St. Jude patients, families, and visitors on a daily basis in order to humanize the facility and to normalize the children’s experience.
Rob Pruitt finds the source for his work in recycling popular culture. As a child in Washington DC in 1972, Pruitt was mesmerizved by the two pandas given to the National Zoo as a token of goodwill by China. Pruitt, like most children, was drawn to the bears and they have become a source of inspiration and a frequent subject of his paintings. His 48” x 48” panda paintings at St. Jude are made of spangles, large sequin-like pieces that shimmer and reflect light. Each panda is climbing and munching bamboo to convey advancement, growth, and healing. The pandas have distinct personalities, some are shy, some are workers, but the story they all tell is one of encouragement and hope. Pruitt also created a 72” x 72” spangley board painting of a mother panda with a baby on her back climbing up bamboo. This mother-baby panda image is now being used as the symbol for the Kay Kafe at St. Jude.
This project is made possible by generous donations from Shu Ue-mura, Christy Walton, Leonard Wagner Charitable Trust, and Fifth Floor Foundation.
Rob Pruitt, Looking, Longing ©, 2008
Kings County HospitalRyan McGinley and Terry Richardson
Ryan McGinley, Jaret “Speedy” Peterson ©, 2010
McGinley generously shared his Winter Olympics photo-graph portfolio for the Adolescent Unit. The photographs depict strong, soaring young athletes, making their way through enormous challenges to succeed. These photos make a positive textural statement in the units and support the therapeutic environment in which the young patients are receiving treatment.
RxArt commissioned photographers Ryan McGinley and Terry Richardson for the Pediatric and Adolescent Psychiatric Units at Kings County Hospital. Richardson photographed a series of children striking his familiar and joyful thumbs-up pose for the Pediatric Unit. These pictures are intended to help send a positive, inspiring and affirmative message to patients and families.
Thank you RxArt for your wonderful installation of Ryan and Terry’s art on our adolescent and child behavioral health inpatient units. The uplifting and hope-inspiring works of art have already received glowing reviews from some of our toughest critics!”Joseph P. Merlino, M.D., Deputy Executive Director, Behavioral Health Services, Kings County Hospital Center
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These projects were made possible by generous donations from the William E. Weiss Foundation (Terry Richardson).
10Terry Richardson, Roman ©, 2010
Jeff Koons, Monkeys ©, 2010 Photograph © by Michael Tropea
One of our most ambitious projects since our inception, an installation by world-renowned pop artist Jeff Koons brightened the radiology department at Advocate Hope Children’s Hospital in Oak Lawn, Illinois. As a result of this groundbreaking collaboration, Koons’ iconic characters find a permanent home on a CT Scanner and surrounding exam room.
10BEFORE
To transform the space, the Philips CT Scanner was painted a vibrant blue and decals featuring Koons’ Mon-keys were applied to the machine. His iconic Balloon Dog, Hanging Heart, and Donkey imagery were also installed to brighten the room as wallscapes. The addi-tion of colorful new flooring completed the project, and the result is an awe-inspiring, playful escape that has completely revitalized the once-sterile room.
This project was made possible through the generosity of Kiehl’s Since 1851 and Jeff Koons, who generously took no artist fee for his participation in this project.
Advocate Hope Children’s HospitalJeff Koons
The installation — the first of its kind — aims to soothe and cheer young patients and brighten the potentially frightening testing environment.
Donald Sultan, Mimoses ©, 2011
Jason Middlebrook, Traveling Seeds ©, 2007
L. George Condo, Paper Faces, ©, 2011R. Donald Baechler, Lincoln Center Globe ©, 2011
Additionally, prints by Jason Middlebrook were installed in Metropolitan’s Ultrasound waiting area.
Metropolitan Hospital
We are delighted with the beautiful artwork that you have installed in our waiting areas. These colorful prints welcome our patients and staff and surround them with joy every day. We are extremely grateful to RxArt and Agnes Gund for your generosity.”Meryl Weinberg, Executive Directorat Metropolitan Hospital
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12Thanks to the generosity of Agnes Gund, RxArt installed a series of prints in New York’s Metropolitan Hospital Center. Six prints from the Lincoln Center Vera List Art Project were selected for the Radiology Department’s waiting area. The artists now represented are Donald Baechler, George Condo, Robert Cottingham, Glenn Ligon, Malcolm Morley and Donald Sultan.
The dynamic, large-scale works have been met with enthusiastic responses by doctors and waiting patients alike - as can be seen in the photographs, the space is now alive with color, vivid forms and the various artists’ signature iconography.
L. Malcolm Morley, Tankarton Bay ©, 2011 R. Glenn Ligon, Boy on Tire ©, 2011
12Children’s Memorial Hermann HospitalTrenton Doyle Hancock and Jason Middlebrook
On March 1, 2012, RxArt installed works by Trenton Doyle Hancock and Jason Middlebrook at Children’s Memorial Hermann Hospital in Houston, Texas. Han-cock created an original, site-specific mural, approxi-mately eight feet tall by thirty-nine feet wide, that was installed along a wall at the entrance to the hospital’s Pediatric Imaging wing. Entitled “Hi and Hi”, the color-saturated, three-dimensional mural is densely popu-lated with figures and animals crafted in Hancock’s signature style.
Additionally, two large-scale drawings by Jason Mid-dlebrook were installed at the entrance to Memorial Hermann’s Neonatal Intensive Care Unit. Both artists’ works will make entering the respective wings a more welcoming experience for patients and their families.
The installations were made possible through the gen-erous support of Mollie and Bob Myers.
Detail by Trenton Doyle Hancock, Hi and Hi ©, 2012
Jason Middlebrook ©, 2012
We were delighted to partner with RxArt on our project at Children’s Memorial Hermann Hospital. We selected a Texas artist, Trenton Doyle Hancock, whose work has provided great joy for our pediatric patients and fami-lies. There are many families who come to our hospital for lengthy exams and tests and Trenton’s mural provides hours of distraction and occupies their minds with wonder and warm feelings that make them forget about even being in the hospital.”Jody Graham, Chief of Ambulatory Services with Memorial Hermann Hospital - Texas Medical Center
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12James Welling, JW_8167_2009 ©, 2009
Emory University HospitalJames Welling
RxArt and acclaimed photographer James Welling have collabo-rated on a new installation at Emory University Hospital’s Depart-ment of Radiology and Imaging Sciences in Atlanta, Georgia. The addition of fourteen photographs to the hospital’s waiting room transformed a space in need of color into a more inviting one. The photographs are from Welling’s Glass House series, featur-ing Philip Johnson’ Glass House in New Canaan, Connecticut. In each of the vibrant images, the single architectural site is transformed by nature and various colored lenses. Reflective light, mirror-like surfaces and striking colors invite comparisons amongst the collective works, which line the walls of the waiting areas and patient paths.
“Whenever I walk through our waiting room, I make a point of smiling to our patients. Now, with the beautiful photographs from James Welling adorning our walls, it is that much easier to smile. We have received many positive comments from patients and staff as to the healing power of the art. Thank you RxArt!”David M. Schuster, M.D., Director, Division of Nuclear Medicine and Molecular Imaging, Emory University Hospital
12Manhattan VA Medical Center Malcolm Morley and David Levinthal
The outpatient psychiatric waiting room at the Manhattan VA will benefit from a series of Malcolm Morley prints depicting World War I and II-era airplane kits.
Additionally, large-scale photographic prints from David Levinthal’s Baseball series will be installed in three adjacent outpatient clinics. Bellevue Hospital Center KAWS
Brooklyn-based artist KAWS will work with RxArt to create a project at Bellevue Hospital Center in New York. This project will be generously sponsored by Kiehl’s Since 1851.
Current Projects
Donate to one of our current projects!The generosity of our donors has greatly enhanced RxArt’s ability to transform hospitals with the power of visual art, allowing us to further our mission and extend our outreach.
rxart.net/donate
Malcolm Morley, Fokker DVII ©, 2001
David Levinthal, Babe Ruth ©, 2011
© David Levinthal at Manhattan VA Hospital
Between the Lines Vol. IIIA Coloring Book of Drawings by Contemporary Artists
“ Thank you so much for your gift of 700 copies of Between the Lines: A Coloring Book of Drawings by Contemporary Artists to the NYU Child Study Center. Your generous contribution is a remarkable example of RxArt’s commitment to bringing comfort to patients, family members, and visitors alike. It is because of friends like you that the Center has become one of the premiere organizations for child mental health in the nation and for that we are
most grateful.”
Lisbeth M. Diringer, Director of Development, New York University Child Study Center
11Our latest and most expansive coloring book yet, Between the Lines Volume III, was unveiled at the 2011 PARTY!Artists of all ages will be de-lighted with this lively new collection of sixty original line drawings contributed by a diverse roster of today’s best-known contemporary artists. In Between the Lines: Volume III everyone is free to add their own personal touches to the pages, which are supplemented with a series of vibrant stick-ers designed by Rob Pruitt and Trenton Doyle Hancock. The Between the Lines coloring books are distributed free of charge to children in RxArt’s participating health care facili-ties and sold to benefit RxArt’s projects.
www.rxart.net/store
Billy Sullivan, detail from Between the Lines, Volume III
For large orders and wholesale information please contact [email protected]
contributing artists include:tauba auerbach huma bhabha
mel bochner cecily brown
rob pruitt zaha hadid
josh smith matthew day jackson
julião sarmento david hammons
(partial interview)
real life
Health Hero: Diane BrownShe helps people heal through art
Before his cancer treatment, a boy sat mesmerized by videos of fl amingos projected on a hospital wall. After radiation, he ran back to see the next animal and was delighted to spot a tiger. Contemporary artwork inspires patients and staff in 13 East Coast medical facilities thanks to New York–based RxArt. Founder Diane Brown, 60, plans to deliver works to other regions in the next 2 years. “The boy watching the animals for-got he was in the hospital,” she says. “That’s the whole point.”
PREVENTION.COM ■ 65 JUNE 2008
THE NUMBER (IN
THOUSANDS) OF
PATIENTS AND
HOSPITAL STAFFERS
WHO BENEFIT EACH
YEAR FROM RxART
200
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