The Importance of Social Media

in Today’s Business World

In 2012, over ¾ of the U.S.’s population will be online. Over 114 million will be mobile internet users, with 106.7 million Smartphone users. Almost 2/3 of web users will be on social media.

There are over 800 million active Facebook users. Over 200 million of those were added in 2011.

As the web’s most visited site, Americans spend more time on Facebook than any other US website. More than half of FB users log in every day. The average user has 130 friends and is connected to 80 pages, events, or groups.

It is said if you post at least once every day, you will reach at least 22% of their fans a week. The average FB user spends 20 minutes on their account during each visit, logging on 3-4 times a week.

Over 80 % of all Americans use social networking.

91% of American adults access some sort of social media each month. 98% of 18-24 year olds access S.M. accounts monthly.

1/5 users visit another S.M. site after leaving one. That is why it is important to integrate SM with website and email. 40% access their social media accounts through mobile devices. 70% of updates are made from a mobile device.

Almost 23% of online time is spent on social networks.

Americans spend around 13 hours a week online.

Social Media users are more active offline

45% more likely to go on a date. 47% more likely to spend more on clothing, shoes, and accessories. 53% of active social networkers follow brands.

Why Small Businesses use Social Media:

•Connecting with Customers •Visibility •Self-promotion •Get News Out Quickly

50% of Small Business owners using social media reported gaining new customers through their social media usage.

However, 60% spend less than $100 on social media, and 74% don’t employ anyone to manage their social media marketing.

51% of Facebook users and 64% of Twitter users are more likely to buy form the brands they follow.

How can you implement social

media?

Despite the hype, a majority of small businesses haven’t used Social Media.

This is changing as the benefits become clearer and results more obvious.

Find the medium for your message.

•Where do your customers visit?

•What do you want your brand to be known for?

How can you stand out in the crowd?

Creatively integrate Social Media into your marketing and ads.

Create a buzz about your business and build your audience with giveaways, pictures, videos…