social media readiness in today's digital economy!
TRANSCRIPT
Recommendations
• Focus on programs not tactics
• Shift budget to social media, but measure the impact
• Understand audiences and business outcomes to make online tools work
– Develop a listening practice
– Monitor the impact of social media on brand awareness and image
Recommendations
• Create Social platforms with current customers in mind
• Set up real metrics
• Work to optimize ROI and ROE (Return on engagement)