#MAKEITCOUNTBUILDING A CREDIBLE

BRAND IN TODAY’S WORLD:

PRESENTATION BY ALI BULLOCKALIBULLOCK.COM

WHO AM I:CURRENTLY:BASED IN HONG KONG WORK IN FORMULA ONE

PREVIOUSLY:I SET UP THE FIRST CATHAY PACIFIC FAN PAGE IN HONG KONG

FIND ME ON LINKEDIN:ALI BULLOCK

MY ROLE IS SIMPLE. HELP BRANDS (AND CHARITIES)

FIGURE OUT THE WORLD OF SOCIAL MEDIA

I HAVE EXACTLY 12 MINUTES TO TELL YOU HOW I THINK YOU NEED TO BUILD A

BRAND IN TODAY’S SOCIAL MEDIA DRIVEN WORLD

TODAY’S CONSUMER IS CONSUMING MEDIA, BRANDS AND OPINIONS IN A FUNDAMENTALLY DIFFERENT TO WHAT THEY WERE DOING 10 YEARS AGO…

WE ARE BUILDING BRANDS IN A SOCIAL MEDIA DRIVEN

WORLD

(IN 2015) THE AVERAGE PERSON

SEES BETWEEN

3,000 -

20,000 VISUAL MESSAGES A DAY

IN TODAY’S WORLD BRANDS

NEED TO DO MORE THAN JUST PUBLISH…

5 PRINCIPES OF GREAT BRANDSMOVING ON FROM THE KISS PRIINCIPLE (BUT NOT FORGETTING IT)

1. AUTHENTIC & CREDIBLE

2. TO BE AMAZING: THIS MEANS BLENDING OFFLINE & ONLINE)

3. SPEED OF MESSAGING

4. ABLE TO LET GO OF THE BRAND AT TIMES

5. FOCUSED ON ONE GUIDING PRINCIPLE

6. (BONUS)

THEY MAKE MISTAKES

99.9% OF COMMS PEOPLE DON’T WANT TO HEAR THIS.

TRY, TRY, TRY NEW THINGS. AND FAIL.

BRANDS* SUCK THAT AT SOCIAL MEDIA

99.9% SINCERELY, YOUR

CUSTOMERS

*AGENCIES AS WELL* Please note no Boston terrier was harmed in the making of this presentation.

BECAUSE (IN 2015) THE AVERAGE PERSON SEES

BETWEEN

3,000 -

20,000 VISUAL MESSAGES A DAY

THE MOST VALUABLE ADVERTISING IN THE

WORLD IS INFLUENCE.

NOT FROM A PAID ADVERT BUT FROM

YOUR CONSUMERS , FANS, AND YOUR

EMPLOYEES

PLAY ME

#MAKEITCOUNT

THANK YOUFIND ME ON THE LINKEDIN

@ALI BULLOCK