THE WORLD OF CARS

Contributors:

Aishwarya Munjal

Parag Jain

Akansh Aggarwal

Harry Bathla

Sundaram Yadav

Swati

BY GB-6

SUBMITTED TO: DR.SARITA AGGARWAL

BUILDING MATHEMATICAL ABILITY

WHY ARE CARS IMPORTANT?

In today’s world cars proves to be the most effective medium of transportation. We have evolved so much from their discovery and now in the contemporary times, it is the best machine created by mankind.

We have chosen this topic to bring out the right importance of cars and today’s world. We will analyze their performance, its popularity and consumer response.

CAR BRANDS WORLDWIDE

AUTOMOTIVE INDUSTRY IN INDIA

India’s passenger car and commercial vehicle manufacturing industry is sixth largest in the world.

The annual production in 2011 was 3.9 million units.

In 2009, India was the fourth largest exporter of passenger cars.

Chennai has 35% market share and is called Detriot of Asia.

Various mergers and acquisitions and foreign brands are also setting up in the country.

EVOLUTION OF CARS

The first car ran on the Indian roads in 1897. The first industry emerged in 1942 in the

name of HINDUSTAN. Mahindra & Mahindra followed shortly in 1945. Import restrictions were set in 1970s, hence

the industry grew dominated by Hindustan and Premier.

Maruti Suzuki entered as a joint venture in 1980s which changed the whole scenario.

By 2000, there were 12 large automotive companies in the Indian market, most of them offshoot of global companies.

1ST CAR LAUNCHED IN INDIA

• Hindustan Motors is  the first Indian Car Company to start production in India in 1954. and launched its Ambassador Car in 1957. And its collaboration with General Motors Corporation of USA, UK.

AND THIS COMPANY LAUNCHED ITS NEW MODEL AMBASSADOR NOVA IN 1990.

MARUTI SUZUKI WAS FOUNDED IN 1981

Maruti Suzuki came in the market and launched Maruti Suzuki 800

CARS LAUNCHED BY MARUTI SUZUKI

Name Launched in

 Maruti 800 1983

Alto 1988

 Maruti Alto 800 1994

 WagonR First generation (1993–1998)Second generation (1998–2003)Third generation (2003–2008)Fourth generation (2008-2012)Fifth generation (2012–present)

 Swift 2005

 Swift DZire   26 March 2008.

• At the beginning of the 90s, the company expand into the car market, and it began a collaboration with Cummins Engine Company to produce more efficient diesel engines.

• Their first car was the Tata Indica, a model that enjoyed an unexpected success both in India and on other European markets, despite the fact that car-analysts gave it bad reviews.

TATA MOTORS

CAR LAUNCHED BY TATA MOTORS

Name Launched in

Tata Indicab (panel van) 1998-2007

Tata Indica V3 2008–present

Nano 2009

HYUNDAI CARS

Hyundai Motor India is the second largest automobile manufacturer in India. Hyundai Motor India Limited was formed in 6 May 1996 by the Hyundai Motor .

Hyundai launched its first car in 23 September 1998 i.e. Hyundai Santro .

CONFLICT OF CONSUMER RESPONSE Right now, just 11 Indians per 1,000 own cars compared

with more than 500 per 1,000 in the United States, according to the Society of Indian Automobile Manufacturers.

The traffic mayhem has given India the unenviable claim to having among the world’s most dangerous roads. Some 135,500 people died in 2010 in road accidents and 527,500 were injured, according to latest government figure.

The quarter ended June 30, 2013, with firms like Honda at 45 per cent and Audi recording 28.8 per cent, besides others.

Passenger car sales stood at 1.89 million units in 2012-13. Additionally, share of luxury cars to the total passenger car market of India is expected to increase to four per cent by 2020.

HYUNDAI GRAND i10

HONDA AMAZE

FORD ECOSPORT

MARUTI SUZUKI DZIRE

MARUTI SUZUKI ERTIGA

10 MOST POPULAR CARS IN INDIA

MAHINDRA VERITO

MAHINDRA BOLERO

MARUTI ALTO 800

RENAULT DUSTER

HYUNDAI i10

Maruti Suzuki India Limited is a partial subsidiary of Suzuki Motor Corporation of Japan. It has been the leader of the Indian car market in the passenger car segment for over two decades accounting for over 45% of the market share.

The company offers a wide range of cars across different segments.

INTRODUCTION

In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.

It was the first company in India to mass-produce and sell more than a million cars.

It is largely credited for having brought in an automobile revolution to India.

It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited

For any company it is important to know about the needs and requirements of their customers. Hence studying about consumer behaviour is a must.

It has been found that the most searched car brand in India is Maruti Suzuki and it sells more than half the cars sold in India. Maruti Suzuki also enjoys 70% repeat buyers which is in tune with its claim of being consumer friendly.

Now the question that faces Maruti or for that matter any car manufacturer is what do the customers look for in a car?

There are several aspects that customers look at with varying degrees: • Price• Mileage• Brand recognition and association• Appearance and style• Durability and warranty• Reliability and trust• Availibility• Resale Value• Engine Functionality

 

CONSUMER BEHAVIOUR

Contd…

Hyundai53%

Maruti47%

Brand Preference

Diesel46%

Petrol54%

Fuel Preference

Ease of Purchase Price Mileage Appearance Durability Brand Name0

0.5

1

1.5

2

2.5

3

Degree of Importance

UPCOMING CARS IN INDIA……..

DATSUN-GO

Expected Launch: February 2014

Expected Price: 2.50 - 5.00 lakhs

Segment: hatchback Company: Nissan

TATA INDIGO ECS CNG

Company: Tata When to expect:

October 2013 Estimated Price:

5.50 - 5.80 lakhs Segment: Sedan

HONDA MOBILIO

Company: Honda Expected Launch:

February 2014 Expected Price: 6.50

- 9.00 lakhs Segment: MUV

HONDA JAZZ

Company: Honda Expected Launch:

May 2014 Expected Price: 4.70

- 7.50 lakhs Segment: hatchback

BAJAJ RE60

Company: Bajaj Expected Launch:

October 2013 Expected Price: 1.00

- 1.50 lakhs

TATA MANZA CS

Company: Tata Expected Launch:

December Expected Price: 5.50

- 7.50 lakhs

POPULARITY OF CARS

1. Name          

2.   Age          

3.   Gender M   F  

4.   Do you own any Car? Yes   No  

5.   Specify Company and model          

6.   Which segment?Hatchback   Sedan  

SUV   MUV  

7.   Type of fuel Petrol   Diesel  

CNG   LPG  

8.   Avg. Running in month(K.m.) <500   500-1000 

>1000  

9.   Rate your car on the following basis:

Good Average Below average

       a)  Fuel Efficiency      

       b)  Interior      

       c)  After Sales Service      

       d)  Resale value      

       e)  Availibility of spare parts      

10.   If you have to purchase a car in the near future which one would it 

be?          

Survey by ANDC Students

<50021%

500-100036%

>100042%

Avg. Running in month

Fuel Ef-ficiency

Interior Sales Service

Resale Value

Availibility of Spare

parts

0

5

10

15

20

25

30

35

40

Good

Average

Below Average

We divided our group into small groups of 2 members each and visited urban and rural areas.

We visited Lajpat Nagar, Ballabgarh for survey.

We knocked houses and gave our introduction as students from Delhi University with ID cards provided by our respective college.

Methodology of the survey

RESPONSE

We knocked 55 houses and got response from40 houses. Rest 15 houses were not even interested in telling their names and were busy in daily routine work.From Other houses we get very good response. They Called us in their houses and treat us as their guests. They very carefully gave the answers of our questions. So the overall experience was very nice.

BENEFITS

From this activity we learnt how to interact with people whom we don’t know and at known places.

We saw differences of rural and urban areas which we read in our text books only.

Introduction of new techniques in rural areas like cars, washing machines etc.

ACQUISITION

An acquisition or takeover is the purchase of one business or company by another company or other business entity. Such purchase may be of 100%, or nearly 100%, of the assets or ownership equity of the acquired entity.

ACQUISITIONS BY SOME INDIAN CAR COMPANIES

MAHINDRA & MAHINDRA LTD.

Acquisition of a majority stake in SsangYong Motor Company (SYMC) in Aug 2010

Global alliance with Spanish auto components maker CIE Automotive SA on Jun 17,2013

TATA MOTORS Acquired Daewoo’s South Korea based truck

manufacturing unit, Daewoo Commercial Vehicles Company

Acquired full ownership of Hispano Carrocerain 2009 .

Acquired the British car maker Jaguar Land Rover manufacturer of Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company

HYUNDAI MOTORS

Acquisition of Hyundai Construction on 23rd May, 2011

Acquisition of Hyundai E&C by Hyundai Motor Group 5 Apr, 2011

THANK YOU