messaging in today's media (for small nonprofits): alabama water rally
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Breakout session at the Alabama Water Rally, March 16, 2013 by Sheree Martin A quick look at how national and state media has changed in recent years. The focus is on how to communicate directly withTRANSCRIPT
Messaging In Today's Media
Sheree Martin, J.D., LL.M., Ph.D.
Assistant Professor, Samford University
Alabama Water Rally March 16, 2013
I grew up here
What We'll Cover Today
• The state of official news media in 2013 o National o Alabama
• Media Trends & Internet Trends
• "Messaging" in 2013
The Old Days
Mary Meeker, KPCB Internet Trends, May 30, 2012
Source: http://www.forbes.com/sites/lewisdvorkin/2012/11/13/inside-forbes-journalists-need-to-understand-the-ad-business-not-sulk-and-go-home/
Content, Not "News"
Source: Mary Meeker, KPCB, December 3, 2012: Internet Trends Year-End Update
Photo Credit: Liz West (User: "Muffet" on Flickr) Used under noncommercial Creative Commons license: http://www.flickr.com/photos/calliope/5769315849/
The Good News
Storytelling
Helpful Information
Website
Content Curation
Audience
Tell your story.
How Could We Repurpose This Story?
3 Great Books
Twitter: @RealSheree